PROJECT NEW YORK

We at House of Coco, have a great focus on menswear. We are constantly on the go chasing forces that are making the largest impact on the fashion industry. It is the morning of July 17th, 2016, and the hustle of New York City is at an all time high. The steam from the sweating streets can be cut in half with a butter knife. The iconic yellow taxi cab can not go unnoticed, as it shrieks to a halt at the curb. It is 9am, and the doors to the Jacob K. Javits Convention Center will soon be opening to present PROJECT New York and House of Coco is in the building.

Exhibitors are putting their last minute touches on their booths. Many are posting sneak peaks of their work on snapchat, with the custom snapchat PROJECT filter. The excitement this is year is unmatched.

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PROJECT New York is a three day Menwear trade show event. The trade show serves as a platform to hundreds of exhibitors both domestic and international, with the hopes of presenting a skillfully merchandised experience for both retailers and press. This years show comes with great anticipation as this show is the first in which PROJECT New York and MRket have collaborated in efforts to cover all spectrums of Menwear for its many contributors. PROJECT is the influence of fashion.

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The aisles of the Javits center are filled with retailers and press all in search of menswear companies that not only spark their interest but also organically tie into the overall objective of their brand. This should be a simple task, as PROJECT host hundreds of brands that range from menswear ready to wear pieces, widely know denim brands , to impeccably and uniquely crafted accessories.

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PROJECT has a superb focus on menswear. The event showcases the best brands in the contemporary and denim market. The main show floor exhibits brands like 7 of All Mankind, Joes Jeans, Roamers and Seekers, and Skits. There is great attention focused on newcomers to the event. Brands like : Singer + Sargent, OAS, and JACK & JONES. For an elevated experience, PROJECT has created an environment called the TENTS. Here the top luxury brands and designers are presented. Vince, Mackage, and Faherty are just a few to name.

Login onto PROJECT to follow how the bar is continually raised in men’s style.

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