When you first wave your family off from the airport, you will be nervous, elated and more than likely a little scared. Travelling is an experience that can take you through the whole range of emotions in a 24-hour slot; you begin to expect the unexpected and learn all about how to be resilient.
Sharing your physical and emotional journey with friends and family is a great way to keep in touch, and if you are articulate and blessed with photography skills, it can be used to make money too. Here are three tips to make your travel blog a personal success; to not only document your experiences and revelations but to make it a go-to destination for likeminded souls.
- A great name
It sounds obvious doesn’t it, but the name for your blog should be great! Don’t make it too complicated or highbrow. You want people to be able to remember it easily, so avoid hyphens, strange spellings and numbers.
This blog is going to be your baby, and it should represent your personality and ethos, but also be futureproof. You don’t want your name to be redundant through the passage of time. For example, traveller2018.com has only a limited shelf life.
- Content is King
How many times have you heard the above phrase? Everyone knows that great content is the key to a successful blog, but often it slips the mind of the blogger! People will come to you for information, but they will soon click away if its generic and information that they have read before. Write about what you know because your audience will tell if you are winging it.
To create great content, you need to be authentic and write from the heart about what you are experiencing. Use your content to deliver information in an entertaining way, engage your audience, lead them on the journey with you and they will return for more.
Content may very well be king, but behind every great man is a great woman, and distribution is Queen. To begin with, you can recruit friends and family to share your Facebook page, Instagram, Pins and tweets. This is an important step so that you can gauge what content works well and which is less successful, but once you have honed your skills and developed a distinctive brand, you need to boost your blog’s ranking position on search engine results pages to increase its visibility.
There are many factors which affect where your site ranks in organic search, and one of the key ways is by how relevant and authoritative it is to the user. By increasing your blog’s exposure online, you will further its reach. A digital agency like clickintelligence.co.uk takes the hard work out of distributing your brand, message and website, by targeting your audience directly.
When you first start travel blogging, you will experience the same emotions as when you first waved goodbye to your family. You’ll go through periods of confusion, your confidence will be tested, and you may even question what the hell you are doing – and all within a 24-hour slot! Draw on your newly-learnt resilience and crack on with it, blog it, distribute it and love it.