Iphoria combines cute statement slogans, colourful prints and motifs, and fashionable functionality to create a quirky range of accessories that are definitely House of Coco approved. From graphic rechargeable phone cases, transparent in flight bags, and funky exchangeable strap micro-bags; Iphoria’s accessories are enough to make any wanderlust enthusiast swoon.
Team Coco sits down with Iphoria’s founder, Milena Jaeckel, who started Iphoria straight out of university. We talk about the challenges of being a young businesswoman, the inspiration behind her latest collection, and what makes her a Girl Boss.
Milena Jaeckel of Iphoria
1. Tell us a little bit about yourself and your background, what inspired you to start Iphoria?
I was born 1989 in Niedersachen. After school, I began studying fashion design before I eventually switched to international management. During my studies, I realised that there were no fashionable accessories for all my technological gadgets — and this was pretty much where the idea for Iphoria came from.
2. What kind of woman you are designing for? Who is the Iphoria woman?
The Iphoria Woman is a modern Cosmopolitan Woman who lives in a big city, loves fashion, works hard and travels a lot.
3. Talk us through your latest collection. Do you have a favourite piece?
Our latest collection is very colourful and super fun. Apart from our classic phone cases, bags, sunglasses cases and other accessories, we added some cool new products; such as the wireless QI charger and our new Inflight bags as well. They are so functional and stylish;one of my favourites. However, I also love the cashmere collection as it looks great, has amazing quality, and it is super comfortable.
4. What has been the biggest challenge you have faced as an entrepreneur so far?
The biggest challenge is to keep on going and believing in your idea. Even if you have doubts, you have to stay strong and believe that it will all work out in the end.
Also for me — as I was pretty young when I founded Iphoria. I had to negotiate with people who were twice my age and had more experience than I did. Sometimes it was hard to be taken seriously as a businesswoman.
5. What’s next for you and Iphoria? Any new exciting projects in the pipeline?
We have some new projects and cool collaborations planned which I can’t really talk about, but I can promise you that they are going to be super exciting – so watch this space!
6. What advice do you have for women who would like to become a GirlBoss like yourself?
Being a GirlBoss means hard work. You have to be tough and confident. Dare to realize your dreams, and most importantly: Believe in yourself and your idea!