Estée Lauder Signs Eva!

Eva Mendes is the new face of Estée Lauder, representing the brand’s New Dimension skincare range, launching in the UK in September. The 41-year-old actress was chosen because she is “aspirational and real at the same time”, according to Estée Lauder global brand president Jane Hertzmark Hudis.

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“When you’re on a red carpet, you’re photographed from every angle and you can’t control that. But if you have products you love, once you go out there, you don’t worry as much. It’s a confidence booster,” Mendes said. “I love the idea of a skincare routine and ritual. It grounds me no matter where I am. And obviously I love results. You feel the instant activation.”

The line features two new products: “New Dimension Shape + Fill Expert Serum” and “New Dimension Expert Liquid Tape”. And, it’s no surprise that the 41-year-old beauty seems like a perfect fit: Not only did she just launch her own makeup line, CIRCA, but she’s been fond of Estée Lauder ever since she was in a preteen.

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“Since my teenage years, I have always admired Estée Lauder, the woman and the brand,” added the 41-year-old actress. “I’m excited to represent New Dimension skincare because I can relate personally to what it stands for — the power we have as women to take control and transform our own beauty.”

Mendes and her partner Ryan Gosling welcomed their first child, daughter Esmerelda, last year. The actress is known for her roles in Lost RiverThe Place Beyond the PinesWe Own the Night,Training Day2 Fast 2 FuriousHitch and The Other Guys.

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