Residing in the metropolis known as New York City, is an artist by the name of Xiaohe Shen.
Xiaohe’s academic and practical experiences have made her a unique artist in her own right. During her study at the Rochester Institute of Technology, she focused, not only on her fascination with silversmithing, but also broadened her journey to the fine arts as well. Since then, she has begun her work on intricate metal sculptures and mesmerizing paintings alike.
Here, she tells us more about the brand…
When did you launch the brand and what was the reason behind it?
I started my brand at the end of 2015. I was working at a high-end jewellery making workshop back then and saw lots of beautiful pieces with expensive materials and fine craftsmanship. I was so inspired by the job and started to think about creating jewellery that combines modern aesthetics and premium materials. I want my pieces to be relatively affordable for young customers, aged between 25 to 45, who are looking for something special and bold. There were so many ideas in my head and I must find a way to bring them to life So there came Xiaohe Shen.
Whats your background?
I studied drawing and painting since I was a little girl. I majored in Metal Crafts and Jewellery Design in both undergraduate and graduate school. I received my MFA degree from Rochester Institute of Technology in 2014 and have been working in fine jewellery and fashion jewellery since then.
If you could start over with the business, would you do anything differently?
Starting a brand is definitely not easy, especially when you don’t have lots of connections and social media exposure. I believe that every step I took was the best choice I could made at the time. But if I could go back in time, I would define my target customers better, get to know them and cater to their various demands instead of offering rings only as I did. I would include earrings, necklaces, etc.
What is the hardest challenge you have faced since you started the brand?
Branding. In fact, I’m still learning to better introduce a brand and convey my concepts to the target clients.
Tell us one fact about you that people wouldn’t know?
I can’t wear vivid yellow and grass green.
What are your plans for the brand in 2018?
To put more effort in marketing, social media and online platform, let the brand to be seen.
To date, what has been the highlight since launching?
The exhibition “ OFF OF” I did with three artists in this past Oct, at a soho gallery, in New York. Before, most of my work were showing online. This was the first time I show my works to the public physically.
Also the first time have my work sold on my online store in Jewelstreet.
Which city do you feel most at home in, London, Paris or New York?
New York. I never been to London and Paris, I want to, But for home, I feel New York is home now.
Three beauty products you can’t leave the house without?
Issey Miyake Dissey Perfume, Givenchy mascara, and Dior eyebrow gel.
Express inner self through the appearance.
Best thing about London to you?
I haven’t been to London yet. Everything I heard or I saw from movies about London is fantastic. I would hoop to check it out by myself soon.
Statement shoe or statement bag?
If you had to, what piece of clothing from your wardrobe would you wear everyday?
A beige colour long oversized silk jacket
Favourite love song?
“You are the one that I want”
Best place for a coffee?
Cafe Integral in Nolita, New York. They have all kinds of different milk to match with coffee, and I love their simple interior style。
Most memorable piece of advice given to you?
“Make the right thing rather than make the beautiful thing”
If you could spent 24 hours in anywhere in the world, where would it be?
In future, how do you plan on expanding the brand?
To put more effort into marketing via social media platforms such as Instagram, Pinterest and featured by influential design websites and fashion magazine. I will also looking for the opportunity to do crossovers with artists in other fileds.
To put the brand on the map.
Find out more…