Tika is nfluenced by movies, nature, architecture, art, cultures, people, fabrics and empellishments…. one could say that her style is eclectic.
We went behind the brand to find out more, here, Tika talks to us at House of Coco about her future plans for the brand…
When did you launch the brand and what was the reason behind it?
T: The brand was first established 14 years ago. My first collection was strongly influenced by theatre, as at that moment, I was working as an Assistant Costume Designer and was involved in projects, which required working with all sorts of materials, from fabric to wood, leather and metal.
But the brand has gone through it’s own renaissance moment when I won an International Handbag Designer Award in New York last year.
Whats your background?
T: When I was still a child, I was good at drawing and math. As I reached college age, I first studied Economics, but after trying a career at the United Nations in New York, I left to Florence to study Fashion Design. These were the pillars of my previous work experience, which today help me to establish my business.
How many people are involved in the company and what are their roles?
T: We a small team of 4 persons, additionally growing in number during high season. While I do research of tendencies and materials for new collections, some of us are dedicated to bringing to life prototypes, while others work on production. One could call it a family business, but a family united by passion for handmade work, following traditional methods of artisanship.
If you could start over with the business, would you do anything differently?
T: I have started over just six months ago and yes, I do things differently already. Not only contemporary world requires new methods of business development, it has become more cosmopolitan. Now, I do not concentrate on nearest markets, but rather reach out to potential clients all over the world. The other side of this globalisation tendency is the growing number of clients who look for personalised products. Now, we can offer this service to our customers.
What is the hardest challenge you have faced since you started the company?
T: Beginnings are time consuming and expensive. So, the biggest challenge is to be on time, which requires investment. Also, it was hard to find skilled professionals with patience to make customised handbags in limited quantities.
Tell us one fact about you that people wouldn’t know?
T: Although I collect images mentally or in the notebook throughout the day, the best ideas come to me when I go to sleep. It is in this state of almost total relaxation that I suddenly see an image of the bag in my head: I then have to run barefoot to the living room to sketch it.
2015 is here, where do you plan on taking the brand?
T: I am glad to admit that since I’ve started promoting my brand in the US there has been a good feedback and growing online sales. This year, I would be very happy to see the same results coming from the UK and other countries.
To date, what has been the highlight since launching?
T: The boom of popularity of style URBANITA. It is a convertible backpack, which can also be worn as a shoulder bag or a crossbody, available in leather/wool or plain leather with embossed leather combinations. Decorated with exclusive metal hardware, it is very trendy and practical, and it has become a hit!
In future, how do you plan on expanding the company?
T: Slowly, but surely. I believe that in this type of business, the demand grows with the supply of new and original designs and their successful promotion. We will continue promoting our collections worldwide and invite anyone interested in collaborations to contact us for this reason.
Where can people find out more?
T: On website: www.tika.moda