STAŠA is a contemporary womenswear brand founded in 2013 by Croatian designer Staša Randall. Known for its minimalist, clean and geometric cuts, the label is focused on fabric quality and tailoring, bringing together form and function in every single piece. ‘Keep it simple’ is the philosophy behind the clothes and accessories inspired by modern architecture, Asian fashion from the 1970s and 1980s, and 1990s minimalism.`
‘Everything what I create is a piece of me’ – Staša Randall.
We spent some time with Stasa to find out more…
When did you launch the brand and what was the reason behind it?
STAŠA label was launched in June 2013, back then I was still a student and I was always dreaming to have my own brand. During this time I was working on the first collection called Triangle and I got a great feedback so I decide to launch my own brand so people can buy it and wear it to show that unique style.
Whats your background?
As a little girl I knew I wanted to be a fashion designer, my mother was a costume designer so I was always around her and sewing, so probably that’s the reason why I love fabrics.
I graduated from School of Applied Arts and Design in Pula in 2009. That same year, I enrolled in Faculty of textile Technology at University of Zagreb, committing to a textile design course. After graduating in 2012 my next path was enrolling to a Master’s Degree in fashion design course. For the second year of the degree I enrolled for a student exchange program in Roubaix, France with ENSAIT – National Graduate School of Textile Engineering established school.
After finishing the university I decided to move to London because I got an opportunity to work as an assistant designer for Gan Gan London, Mehle and Roland Mouret.
How many people are involved in the company and what are their roles?
So far I have a couple of seamstresses who are helping me with the orders and samples back in Croatia. But still all the designs, patterns and sometimes samples I do myself.
If you could start over with the business, would you do anything differently?
Definitely not, I will do everything exactly same as I did. I do not have any regrets as I am still learning each day and my business is still growing. I gain more information if I fail, than if I don’t try.
What is the hardest challenge you have faced since you started the company?
Mainly begin alone running the business. It would be easier to have a co-worker, but I like a challenge and the control of my business. Because I am creative/visual person for me it was very hard to understand and organise the logistics and marketing side of the business. But I have an amazing friends that helps me a lot in all of that.
Tell us one fact about you that people wouldn’t know?
I am addicted to trainers! I have more then 30 pairs of different trainers.
2017 is here, where do you plan on taking the brand?
Right now I am working on the new collection for next SS2018, probably I will try to go again on London fashion week 2018. I would like to find more stockist in London and internationally.
To date, what has been the highlight since launching?
I will say my biggest dream was to be in the British Vogue, and that dream came true in June this year, but I think another big achievement was my pop up shop at London fashion week.
Which city do you feel most at home in, London, Paris or New York?
Definitely London for now, I never been in New York so I cant tell you about it. but if I compare London and Paris definitely London.
Three beauty products you can’t leave the house without?
No7 foundation and Chanel mascara, Chanel chance perfume.
For me style means expression of every individual person, sometimes we can know something more deep about the person and personality by looking at their style.
Best thing about London to you?
London is a city that never sleep, its easier to reach something that you dream of if you are persistent. London gives you a lot of opportunities and it up to you to make and take it or not.
If you had to, what piece of clothing from your wardrobe would you wear everyday?
It would be my own dress from the Bamboo collection is just so baggy and comfortable.
Favourite love song?
Elton John, Can you feel the love tonight. I love the Lion King Movie.
Best place for a coffee?
Mount street deli. Its a little cute place, where you can have a minute and think that you are not in a crazy busy city like London.
Most memorable piece of advice given to you?
Most memorable advice I been given was from my mum close friend, she teach me a lot about sewing and all good and bad things that come with owning the fashion label, she was once a fashion designer for a very famous Croatian clothing factory and she know a lot, she has also gave me so much advice that has helped me a lot. Firstly, that I need to fall to get up again, that I need to learn from my own mistakes, that sometimes I cant make everything happen by myself and if I work and wish hard enough everything is possible.
If you could spent 24 hours in anywhere in the world, where would it be?
It would be in Pula, Croatia with my family and friends.
In future, how do you plan on expanding the company?
I would like to find more stockist outside UK. It would be great to spread my brand across the world.
Find out more…
For all my beautiful pictures credit go to amazing photographer Suzana Holtgrave.