”IT ALL GOES BACK TO A COUPLE OF YEARS FROM NOW. I WAS WORKING AT A PLACE I DIDN’T WANTED TO AND I REALLY WANTED TO DO SOMETHING NEW…”
Those words were by Phillip Rosie, founder of Rosbyappearal. A brand that we were keen to find out more about. Here’s what he had to say…
When did you launch the brand and what was the reason behind it?
I launched the brand in the end of July 2017 and the reason i launched Rosbyapparel was that I felt that todays brands always looks at the commercial concept of clothes instead of the people that wears them. Your first impression is the most important one, so to be able to reflect your personality in the style and clothes you’re wearing has always been very important for me. Instead of being a part of todays trend, YOU make it.
Whats your background?
I was born in Helsingborg Sweden in 1989. Since a very young age I have always been interested in art and how designers incorporate it into everyday life, this lead to my passion for designing later in life.
In my first weeks of kindergarten when I was 6 years old I understood quite fast that this world could be cruel. I had a hard time fitting in and making friends with the other children in my class, this lead to me being an outsider and not long after I became an easy target for bullying. This went on for some time, it wasn’t until I went to high school that I started being able to stand my ground and develop the foundation that would later become my personality. I started getting friends and my social life took a step for the better.
Being in a group of friend and having fun felt amazing, but it was now I started to see how mistreated other people in my surroundings where. I decided to become the one to stand up towards the bullies when the ones being prosecuted couldn’t.
You might think that I wish to make my school years disappear, funny thing is I don’t look back at it in anger, I’m glad that I got to be the target so others didn’t, it was thanks to the horrible actions of others that many years later made my vision of Rosbyapperal so clear. An idea was born, to help as many people as possible when they cant help themselves. A lot of men and women have great difficulties expressing themselves, they might feel that they need to follow the stream and go for a fashion trend that might not fit them personally.
If Rosbyappearal could help others being more true to themselves and not something that other people wants them to be, that would bring me great joy.
How many people are involved in the company and what are their roles?
Right now it’s only me, the idea was that me and one of my best fiends was supposed to start this together but he’s really great in making music so he decided to go for his dreams. From time to time i get some help from people around me with making music for the commercials, models for the photo sessions and when i get stuck in some crazy idea I have great people around me that are always there to brainstorm with me.
But besides that it’s only me.
If you could start over with the business, would you do anything differently?
Yeah, I would probably take a step back from it at certain times, just to be able to appreciate the hard work i pour in to this company. It’s not always about working, sometimes you just have to be in the moment to be able to enjoy the journey.
What is the hardest challenge you have faced since you started the company?
Teaching myself how a business works, day and night filled with boring information about facts and figures to be able to start. Luckily I have great support all around me that helps when I find something difficult and to keep me on track. I think it’s important to understand that i knew nothing about having a company, designing clothes or to manage the economical side of a business, i had to work hard and study to be able to start Rosbyapperal. The and the idea of what Rosbyapperal could be in the future was the best motivation someone could ask for. Thinking back to what i initially thought that this company could be and seeing what it is today makes me confident that were moving in the right direction.
Tell us one fact about you that people wouldn’t know?
I’ve been a dancer for 10 years now, starting with linedance when my father took me to a dance lesson. After that it’s been a lot of different styles, hip-hop, popping and locking, latin styles and bachata.
2018 is here, where do you plan on taking the brand?
In 2018 i really want to explore Europe, give Europe a taste of Rosbyapparel and spread our story to help people really be who they are. I want to bridge the gap between the people and make this brand more of a community than a place where you buy clothes. I want us to be the first steppingstone in minimising the gap between different styles and ages. I want Rospbyapparel to be a part of your everyday life. I want Rosbyapparel to be the real you.’
To date, what has been the highlight since launching?
The biggest highlight has been the massive response from people all around the world. I think it’s amazing that people with different backgrounds, ethnicity and culture can relate and see themselves in our brand.
Which city do you feel most at home in, London, Paris or New York?
New York, the urban atmosphere in some parts of the city just hits me where my heart is.
Three beauty products you can’t leave the house without?
I don’t use any products, the only thing I bring with me is a smile…
Just kidding, if I’m going on vacation I always bring hairspray, volume powder and perfume.
To express yourself truthfully. Never portray yourself as something you’re not, let the clothes be an extension of who you are.
Best thing about London to you?
Never been to London so I couldn’t say, but if I were to guess probably your music scene, Buckingham palace and the fashion.
Favourite love song?
That must be a classical, ”I don’t Want to Miss a Thing – Aerosmith”
Best place for a coffee?
Sitting outside of a coffeeshop in Rome.
Most memorable piece of advice given to you?
If you find something you love to do, you never have to work a day in your life.
Singing in the shower.
If you could spent 24 hours anywhere in the world, where would it be?
It would’ve been amazing to have a 24 hour long release party with the community and followers, it would be amazing to party where we can meet the people and hear their thoughts on how we can make this brand better together. Sounds like a great time don’t you think?
In the future, how do you plan on expanding the company?
At this time I have the great privilege to work with a lot of different influencers around the world, hopefully we will expand the network of influencers so we can reach out to more people. We are also working very hard on making new connections with the fashion world, we are trying to make Rosbyapperal into a household name.
Find out more…
Looking forward to see you all very soon!
Keep on Rockin!