Designer Spotlight : LalaQueen

Specialising in handmade leather handbags, LaLaQueen have launched their online boutique in conjunction with their new collection. Designed by Sally Sarieddine, each piece is limited and unique and finished off with sprinkles of fairy dust, which is the secret recipe to its success.

Catering to those who treat themselves with royalty, these bags are designed for women with rich souls and magical hearts.

House of Coco went behind the brand to find out more…

When did you launch the brand and what was the reason behind it?
LaLaQueen was established in 2011. The reason behind it is to encourage a cultural shift in the way fashion is perceived today, by consciously designing collections and accessories taking into consideration the environmental, cultural and economical key factors.
Whats your background?
I have obtained my Msc in Marketing from Brunel university in London in 2009. Proir to that, I graduated with a BA in Communication Arts (radio tv film) from the Lebanese American University in 2004 . My background is versatile as I have worked in many creative and competitive fields like theatre, tv and advertising. I embarked on the path of fashion when I joined some short fashion design courses in Central Saint Martins in 2010.

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How many people are involved in the company and what are their roles?
Sally Sarieddine   “LaLaQueen”
Layal Ghosn “The Connections”: Our Public Relation guru
Maria Krtisiligkou  Our digital marketing guru
Narimane Kurdi “The Light” Our luxury lifestyle business consultant guru
Omar Sarieddine The money calulator guru

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Tell us one fact about you that people wouldn’t know?
Before brushing my teeth in the morning i drink a bottle of room temperature water.

2015 is here, where do you plan on taking the brand?

LalaQueen aspires to become an international leading fashion label. Recognized for excellence in craftsmanship, and design. The Company consistently maintains the high standards established thus far by contributing positively to the community and environment.

Also in 2015, we want to encourage collaborations with designers and artists within the industry through joint efforts.

To date, what has been the highlight since launching?
Specialising in handmade leather handbagsLaLaQueen is the first bespoke Fashion labels in Lebanon that  launched its own online boutique in 2012. LaLaQueen is a a strong advocate for vegetable tanning leather,  and fair trade.
All our handbags are handmade with skilled craftsmen in Lebanon. We launched the opening of  our workshop in Hamra in Beirut Design week in  2013, and we popped up in fashion events in Dubai and London. To name a few; Beirut Design Week- Lebanon 2013,  Fashion Forward – Dubai 2013- 2014, Essence Fashion Showcase LFW AW2014 and Pure London 2015. I was also invited to give a talk in Dubai in 2014 when The Goethe Institute for German Languages in Dubai organised a program under the theme of ‘Go Green: Focus Eco-Design’  a combination of a fashion exchange program between Berlin and Dubai followed by the ‘Berlin Dubai Festival 2013’.
Besides selling our products on our online boutique, we sell our products on an online platform for a group of talented designers in Lebanon called Mysouk.com and in a concept store in Dubai called The Cartel.

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Which city do you feel most at home in, London, Paris or New York?
London

Three beauty products you can’t leave the house without?
My perfume, Hand cream, and mascara.

Style means….?
Expression of personality and lifestyle.

Best thing about London to you?
City lights at night.

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Statement shoe or statement bag?
The Dr.Bag from LaLaQueen

if you had to, what piece of clothing from your wardrobe would you wear everyday?
The Dr.Bag from LaLaQueen its practical, spacious and accents whatever it is that I am wearing.

Best place for a coffee?
Anywhere, as long as I am in good company.

Guilty pleasure?
French Fries

If you could spent 24 hours in anywhere in the world, where would it be?
North Pole

In future, how do you plan on expanding the company?
When the company first started we were the first online boutique for bags in the middle east, collaborating with the artist Hatty Pedder to design our website and to do illustrations that we printed on some leather handbags and clutches. We then opened a showroom in Hamra, and did the opening in Beirut Design Week in 2013. After participating in Fashion Forward in Dubai and selling out all our pieces at the event we got an invitation to do a fashion presentation in London Fashion Week in 2014.  We just came back from London, we were showcasing our latest collection in Pure and we worked with a creative photographers Aleksandra Kingo and Ezzedine Alwan to do a photo shoot that we will be revealing in the next 2 weeks. Since the beginning of LalaQueen, Narimane Kurdi Managing Director of NK Luxury Consultancy has been mentoring LalaQueen. She helped to have a better understanding on how the industry works, This year’s focus with her will be to work on refining the business and strengthening the marketing and operation structure

Where can people find out more?
If your looking for a bespoke design you can find us on our website:  www.LalaQueen.com

And on: Facebook, Instagram, Twitter:  @LalaQueenMe

Photographer : Aleksandra Kingo

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