Designer Spotlight : Kay Kays Way

Just like the successful blog, Kay Kay’s Way, Kay Kay’s Fashion has a mind of its own. They feature various types of unique fashion. All of the items from Kay Kay’s Fashion are made in the United States with quality materials so you can rest assured that your product will be perfect!

Founded by Kelechi Uchendu who is a legal researcher at Columbia University, a blogger for her personal blog, an avid traveler who has visited all seven continents, and the CEO of Kay Kay’s Fashion. A force to be reckoned with, we spent some time with her to find out more…

When did you launch the brand and what was the reason behind it?
I officially registered Kay Kay’s World, LLC and launched Kay Kay’s Fashion at the end of March 2017. However, the journey of Kay Kay’s Fashion actually began in October 2016. On one night in October 2016, I dreamt that I attended a formal event in a magical city like New York. This event was special because it was an event to honor me for my accomplishments. I remember walking down the grand staircase in a gorgeous dress that I had never seen before–and I knew that I needed to bring this dress (and my dreams!) to life.

When I woke up, I told my mother about the dream I had and my desire to design the dress. My amazing mother told me that I should start right away and not put my dreams on hold. After this conversation, I was determined to design the dress. Since I am not a seamstress, I ended up working with a company in the Metro-Detroit area to help me sew my dress. Designing my dress was not easy. It took a couple of fittings to make this unique dress perfect and I did not finish with the dress until March 2017, even though I started the design process in October 2016. However, I used the extra time to learn more about how to run a business.

When I finally launched in March 2017, I received a lot of positive feedback. Later on, in the year, I ended up creating chokers made with authentic fabric from Mali that are currently sold on my website, KayKaysFashion.com and Asos Marketplace.

What is your background?
In 2013, I completed my BA in Political Science Pre-Law with a specialization in Environmental Science from Michigan State University. I also received my JD from Vermont Law School in 2016 and I am currently pursuing an LLM in Environmental Law from my alma mater. Before I started my business, I was also a writer for Detroit Fashion News, a legal researcher at Columbia University, and a legal intern. I am currently still a writer with Detroit Fashion News and I am still a legal researcher for Columbia University. I also started blogging on my personal blog, Kay Kay’s Way, when I was a senior at Michigan State University.

How many people are involved in the company and what are their roles?
Currently, I am the only one in the company and I do everything!

If you could start over with the business, would you do anything differently?
I would be more prepared for how hard it can be to get press coverage for your business when it is brand new.

What is the hardest challenge you have faced since you started the company?
My business is very new and is not even up to a year old. Therefore, it was very challenging to get magazines etc. to feature Kay Kay’s Fashion. However, once British Vogue featured Kay Kay’s Fashion, I started to get a lot of press since many more people had seen and heard of Kay Kay’s Fashion.

Tell us one fact about you that people wouldn’t know?
I am twenty-five years old and before I turned twenty-two, I had visited all seven continents including Antarctica. I also really love to travel and I have lived in Canada in addition to living in the United States of America.

Where do you plan on taking the brand in 2018?
In 2018, I plan on adding more items to Kay Kay’s Fashion. I also plan on getting Kay Kay’s Fashion into brick and mortar stores!

To date, what has been the highlight since launching?
Being featured in British Vogue three times and being featured in Tatler even though Kay Kay’s Fashion is still less than a year old.

Which city do you feel most at home in, London, Paris or New York?
Definitely New York! I have lived in New York several times and it is one of my favorite cities.

Three beauty products you can’t leave the house without?
Moisturiser

Perfume

Lip balm

Style means…?
Style means confidently and unapologetically wearing what you want to wear.

The best thing about London to you?
I have never traveled to London but I love how diverse London is! I would love to visit London in the future!

Statement shoe or statement bag?
Statement shoe

If you had to, what piece of clothing from your wardrobe would you wear every day?
I would wear my black leggings every day.

Favourite love song?
“All of Me” by John Legend.

Best place for a coffee?
I do not drink coffee. However, I thought that the coffee shops in Montreal were really cute!

The most memorable piece of advice given to you?
My mother would always tell me that there is more than enough room for everyone to be on the centre stage of life. Therefore, no one should ever feel jealous, bitter, or salty when someone else is becoming successful.

Guilty pleasure?
Watching a good Lifetime movie.

If you could spend 24 hours in anywhere in the world, where would it be?
It would be in New York City!

In future, how do you plan on expanding the company?
I plan on expanding my company by prayerfully taking everything one step at a time.

Find out more…

Be sure to follow @kaykaysway92 on Instagram, @kaykaysway92 on Twitter, and @kaykay2030 on Pinterest. Also, be sure to like @kaykaysfashion on Facebook and follow @kaykaysfashion on Instagram.

The link to my blog is: kaykaysway.blogspot.com

The link to Kay Kay’s Fashion: kaykaysfashion.com

The link to my ASOS Marketplace boutique is: https://marketplace.asos.com/boutique/kay-kays-fashion

 

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