Designer Spotlight : In To The Wild

“Every shoe, boot and creation is born of my love for the earth, for indigenous cultures, and for the old ways. The shoes are built to bring you into relationship with the ground you walk on and into relationship to your body, which you’ll feel in entirely new ways in these soft soled shoes. They’re inspired. Soft but solid, delicate but made to last. They’re ideal shoes for children just finding their way onto their feet, and stepping up into their life paths.” – Merrill Page

Words by the founder of In To The Wild. House of Coco spent some time with her to find out more about her passions, desires and plans for 2015…

Tell us the story behind the brand?
I started making moccasins for my little boys when they started walking.  I just couldn’t think of any other shoe I’d put them in. I wanted something that was made to fit their feet, mold to their shape, and let them feel barefoot and connected to the ground as they found their way up onto their feet. I am, but nature and by training, a healer/body worker, so innately I know the importance of not harnessing our feet into tight shoes. Also, with my first born, I put him in Crocs when he was 18-24months old and just had mastered walking. He went from a perfect walker to tripping all of the time. It was such a noticeable difference, and I think affected his development. Then finding shoes with minimal soles became a challenge. Robeez just didn’t do it for me.

What has been your biggest success since launching the business?
I think I had my biggest success yesterday morning when I went to put clothes on my little one (17 mos old) and he fought me every step of the
way. Until I got to his feet and he offered them up to the moccasins. Wow.
That was a small miracle. A kid that is refusing clothes but absolutely wanting his shoes on! I also find deep satisfaction in the notes I get from the people who order my shoes and write to tell me how they feel about them and in them.

Is there anything you would do differently?
Hmm. That is a challenging question. I find meaning and usefulness in all of the steps of this process, failure, challenges and successes….

DSC_0140

How do you feel you brand differs from others on the market?
Perhaps in how we think about it. Not necessarily as a brand,  but as our deep and sincere offering to the world of something both beautiful and
functional. And it, the, brand, strives to educate and inspire those who find us to really walk their talk, and align with their values of walking
consciously and with humility on this earth. Also, we make shoes because we value working with our hands. They are an extension of who we are, and handwork, in general, unites us in our humanity. It’s how people have worked, how they have sustained life and communities for as long as there have been people on this planet.

What is your most popular item that you sell?
Probably the Antelope Button Boots and the Lion Shoe

What can we expect to see from you in the rest of 2014?
Quality. Design. Consistency. And hopefully some new styles for Men.
DSC_0123
What advice would you offer to other people thinking about launching their own business?
Make sure it comes from your heart. That way, every time you trip and fall,
there’s something deep inside you to help you get back up and keep going. A
conviction that really, there’s nothing else you need to be doing just now,
with your life.

Where can people find out more?
Intothewildway.com

 

You must be logged in to post a comment