Isatu Funna is the founder of Dar Leone, a contemporary interior design brand that is sure to grab your attention.
Isatu talks to us at House of Coco and tells us more…
When did you launch the brand and what was the reason behind it?
I launched Dar Leone in 2012 as I have a very specific idea of contemporary African interior design that I wanted to convey. Much of it is influenced by the colours and textures of my youth in the Ivory Coast and Sierra Leone.
What’s your background?
I have a background in law so am largely self-taught in design.
How many people are involved in the company and what are their roles?
I am the Creative Director and general idea generator and I work with an illustrator on designs.
If you could start over with the business, would you do anything differently?
I think we’ve grown organically and I would not have it any other way as it’s also given me a chance to become more immersed.
What is the hardest challenge you have faced since you started the company?
I struggle with delegation and sharing the responsibility for Dar Leone.
2015 is here, where do you plan on taking the brand?
I would like to see us diversify into other ranges and also introduce our brand to the US and other countries around the globe.
To date, what has been the highlight since launching?
The release of our first collection Tropic Marine inspired by vintage Sierra Leonean country cloth was awesome and a really defining moment for us.
In future, how do you plan on expanding the company?
We will expand into more product ranges as we go along as much of what we design is suited to myriad surface patterns.
Where can people find out more?