At House of Coco we are obsessed with scrolling Instagram for interiors inspo and getting ideas to make our home that little bit more special. During one of our many scrolling sessions we stumbled across Abigail Bury who designs digitally printed linen/cotton fabrics for interiors.
Digital print enables her to successfully translate her painterly floral drawings onto fabric. This interiors collection is born out of a passion for flowers, colour and pattern; her intention was to capture the beauty of the floral bouquet. Here, she tells us more…
When did you launch the brand and what was the reason behind it?
I started up my business in the Summer of 2015 having just graduated as a mature student doing a BA(hons) in Textile Design. My final collection for my degree was very well received and I loved my fabrics so much that it felt right to go forward with them and let it grow into a business.
What is your background?
I come from a very creative background; both my parents were involved with design in the theatre world. I was a slow starter though, finally pushing myself at the age of 42 to go to university to do Textile Design after years of frustrated creativity!
How many people are involved in the company and what are their roles?
At the moment it’s just me! Designer and maker, although I do outsource the digital printing.
If you could start over with the business, would you do anything differently?
It’s such a young business, so it’s hard to say; I suppose I just take it as it comes, no regrets so far….
What is the hardest challenge you have faced since you started the company?
The challenge has been to get the product really right; to choose the best fabrics for the designs and to get a good print quality, so that I can feel 100% proud of my product. Also It is a challenge to get my work known, it’s a big world out there!
Tell us one fact about you that people wouldn’t know?
I sing in my local community choir. I’ve not a great voice, but I do enjoy it.
2016 is almost here, where do you plan on taking the brand?
Fundamentally I would just like to see it grow, slowly but surely! I would love to expand the awareness of my brand. It’ll be exciting too to get designing again and produce some new fabrics; I’ve a few ideas up my sleeve. I have also designed a large silk scarf which I love and I would like to investigate this area more.
To date, what has been the highlight since launching?
Being asked to participate in Mints annual exhibition ‘Twisted Traditions’ was pretty fantastic. Mint is a wonderful gallery in Kensington, and there is another project in the pipeline that I will be involved in which sounds very exciting. Attending Top drawer this year was great too, hugely enjoyable, and making it onto the front cover of Sewing World with a machine embroidery tutorial put a smile on my face!
Which city do you feel most at home in London, Paris or New York?
Oh London definitely! Apparently I went to New York as a little baby, I haven’t been back since but I will do one day.
Three beauty products you can’t leave the house without?
A really good moisturiser is important as my skin is quite dry. I have one at the moment by A’kin which is doing a good job. I like Burt’s Bees citrus facial scrub too. Probably the last thing would be mascara. I don’t wear a lot of make up but I do like a bit of mascara.
Ooh, that’s quite difficult! I think we all have very differing opinions about that. I suppose for me style means being a bit understated, and having a certain elegance. It’s hard to pinpoint exactly!
Best thing about London to you?
I grew up in SW London and I am indeed very fond of the city. I visit frequently to catch up with family and friends, to see exhibitions, do a load of window shopping and generally soak up the atmosphere and fill myself with inspiration. After a couple of days though I’m ready to get back to the country.
Statement bag or statement shoe?
I’m afraid it’s neither really! I do like a statement scarf though. My feet are really quite big; things are a lot better now, but for most of my life the choice of shoes I’ve had has been very limited. I wore Doctor Martin boots for most of my youth, I always knew they would fit!
If you had to, what piece of clothing from your wardrobe would you wear everyday?
This isn’t a glamourous answer….. a vest! I am cold a lot of the time, and I layer up a lot. I would not be without my vest. It has to get really quite hot and sunny for this item of clothing to be left off!
Favourite love song?
‘I guess that’s why they call it the blues’ by Elton John.
Best place for a coffee?
I am not a coffee drinker, but I do love my tea. I like to go to Coffee #1 in a nearby town called Monmouth, it’s nice to sit upstairs there and drink Earl Grey and eat their orange polenta cake.
Most memorable piece of advice given to you?
It is important to have confidence in your work, and a passion about what you do. These things will shine through when you are communicating to others about your work, and help them get on board.
Listening to Rio by Duran Duran……still! And I just can’t keep off the chocolate. But I do like very dark chocolate, so I don’t feel that guilty.
If you could spend 24 hours anywhere in the world where would it be?
I would have a day on Kangaroo Island. It is off the coast near Adelaide in Australia. I went there with my family for a few days last year and it was very special. Lots of wildlife and not many people!
In future, how do you plan on expanding the company?
I need to work on my branding, and just generally to let people know about my fabrics and cushions, attract a healthy customer base, and to think about some exciting new designs.
Photos by : www.ianbakerphotography.com