At House of Coco we love to see married couples working together on their passions and goals. That is certainly the case at 3D luxury, the new retail brand launched by husband and wife duo John Edwards and Renate Kriegler Edwards, aka 3D Creative Workshops.
They produce contemporary bespoke and limited-edition jewellery and luxury products in precious and non-precious materials. Each piece is so eye catching and individual we couldn’t wait to find out more…
When did you launch the brand and what was the reason behind it?
Renate: We launched just last week! Although we’ve been at it for a while. 3D Luxury is the new retail brand of our more established 3D design agency, 3D Creative Workshops. Over the past few years we have been so busy developing client products that we lost touch with our own design work. This year we promised ourselves we will at least do something for Christmas, and so here we are.
John: 3D Luxury invites the consumer to participate in the production of items of quality and integrity, rather than the ubiquitous plastic frivolities that 3D printing seems to throw up everywhere. Our Christmas collection is all polished 18 karat gold and diamonds, with some quality leather here and there. We made a conscious effort to develop the concept into something for everyone. So there is plenty to choose from also for men, and even single earrings for the non-conventional types who still love their fine jewellery.
What’s your background?
Renate: We are a unique husband-and-wife team specialising in manifesting unusual luxury products through bespoke combinations of high-technology and traditional manufacturing processes. We’re both jewellery designers by trade, with a particular interest in 3D CAD, 3D printing, other high-tech production processes, and high finish – which surprisingly is achieved by hand.
John: It’s just Renate and I, but we rely on a large network of local suppliers, service bureaus and allied craftsmen to realise our designs. We design and model all our own work, using mostly Rhino 3D CAD software. We design for particular combinations of processes. Our Christmas collection most notably entails 3D printing. It sounds all plug-and-play, but far from it: We’re at the leading edge of using this space-age technology for luxury manufacture and so we are continually confronted with new anomalies. Also, contrary to general belief, 3D printers don’t produce polished jewellery! A lot of human effort goes into assembly, finishing and diamond setting.
Renate: Then there’s streamlining the various production processes and supply chains, negotiating costs and lead-times with suppliers, pricing up products and prototyping. As a small business we’re also having to do our own marketing and books, IT and so on.
If you could start over with the business, would you do anything differently?
Renate: I guess we would just move faster in a straighter line! But then, I rather enjoy my varied career; it’s like I’m on safari.
If we were to buy just ONE product from you for Christmas, which one would it be?
Renate: I quite fancy the single long drop earring in 18 karat yellow gold and diamonds. It’s kind of steampunk with a very futuristic edge. And then at close inspection it’s all bling! The real deal!
What do you tend to do for Christmas?
John: Eat too much fruit cake! We wouldn’t mind hiding away somewhere off the grid with the dog, but Christmas time is pretty busy for jewellers.
Tell us one fact about you that people wouldn’t know?
Renate: John and I met and fell in love in a jewellery studio in 2000. He magically appeared while I was struggling away at an ambitious catwalk collection for the Gold Virtuosi International Jewellery Design Awards at my workbench, and proceeded to solve all my technical problems. So our work is a product of true love!
2015 is just around the corner, where do you plan on taking the brand?
John: We have the next collection already developed – more gold, but more demure and mystical this time. And there’s some sleek silver on the cards too. We just want to keep it futuristic, sexy and infallible in quality.
To date, what has been the highlight since launching?
John: Switching on our new 3D Luxury website!
What inspires each collection?
Renate: Gosh, it can be anything – from a flower picked while walking the dog to something profound from a dream. A lot of flow happens when we work a design together.
John: We’re lucky to be a team, and to be together most of the time. We point things out to each other, like a detail in the background of a movie scene or the shape of a tree. When you start to really work a design idea, the universe seems to play along and keeps affirming your path.
Where can people find out more? (website/social media)