Step into the world of SATYA ÈN RO LONDON, where truth, elegance, and sustainability converge to create a remarkable fashion experience. We are thrilled to present an exclusive interview with Isabella Cavalli, the visionary founder and creative director behind this innovative and captivating brand.

As a pioneer in the world of sustainable fashion, Isabella has redefined the concept of “Royal practicality” with her handbag designs that seamlessly blend functionality and luxury. Her commitment to creating a positive impact on both the fashion industry and the environment has garnered recognition from prestigious fashion magazines and influential voices within the field.

In this interview, Isabella shares the fascinating story behind the brand’s tagline, “Because even Queens spill their coffee,” and how this lighthearted acknowledgment of everyday mishaps led to the creation of handbags with removable inner liners. These versatile liners not only make a bold fashion statement but also offer a practical solution for women and men on the go.

Furthermore, we delve into the heart of SATYA ÈN RO LONDON’s mission – sustainability. Isabella reveals the brand’s unwavering commitment to ethical practices, zero-waste designs, and the use of eco-friendly materials. She candidly discusses the challenges faced on the journey towards sustainable fashion and the profound impact of spreading awareness and educating consumers.

Join us as we explore the essence of SATYA ÈN RO LONDON and its handbags, discovering how Isabella’s personal journey as an entrepreneur and her dedication to authenticity have shaped the brand’s unique identity.

Be inspired by Isabella’s advice to aspiring entrepreneurs in the sustainable fashion world, and learn how to incorporate sustainable practices into your daily fashion choices, making a positive difference for the planet and future generations.

Discover the captivating significance behind the brand’s name, SATYA ÈN RO LONDON, as Isabella shares the heartfelt inspiration that led to its creation, including the profound bond with her beloved companion, Rocky.

Prepare to be enchanted as Isabella takes us on an imaginary journey to Paris and Monaco, two dream destinations at the top of her bucket list, filled with romance, glamour, and joie de vivre.

Lastly, experience SATYA ÈN RO LONDON in three powerful words – exquisite, innovative, and empowering – as Isabella encapsulates the essence of her brand’s vision and the transformative impact it has on people’s lives.

Get ready to be inspired and uplifted as we embark on an unforgettable conversation with Isabella Cavalli, the visionary force behind SATYA ÈN RO LONDON, as she shares her remarkable journey and the inspiring innovations that continue to shape the world of sustainable fashion…

Isabella, as the founder of SATYA ÈN RO LONDON, could you share with us the story behind the brand and what inspired you to create sustainable and functional handbags?

I would be delighted to share the story behind our innovative handbags with changeable inner liners and shed light on the inspiration that fueled their creation! My favourite story!

My passion for design and fashion has been a lifelong affair, but it was during my years of exploration and introspection that I realized the pressing need for sustainability in the industry. Witnessing the adverse environmental impact caused by fast fashion and disposable accessories left me deeply concerned. I felt compelled to contribute to a more conscious and responsible approach to fashion.

As I delved deeper into the world of sustainable fashion, I discovered the transformative power of versatility and functionality. It became evident that designing accessories with adaptable features could not only enhance practicality but also minimise waste. And thus, the concept of handbags with changeable inner liners was born.

Women, like myself, lead dynamic lives and embrace various roles throughout the day. We require accessories that effortlessly adapt to our needs and seamlessly complement our diverse styles. By creating handbags with changeable inner liners, SATYA ÈN RO LONDON aims to empower women with the freedom to customize their bags according to their unique personalities, moods, and occasions.

Moreover, our commitment to sustainability goes beyond aesthetics. We strive to reduce the carbon footprint of our products and minimize waste in every possible way. By offering changeable inner liners, we enable our customers to refresh their bags’ look without needing to purchase an entirely new handbag. This approach not only promotes mindful consumption but also contributes to the longevity of our products, ensuring they remain cherished and relevant for years to come.

SATYA ÈN RO LONDON’s handbags are crafted with meticulous attention to detail, blending timeless elegance with modern functionality. Each design is a testament to our dedication to ethical sourcing and responsible manufacturing practices. We prioritize the use of high-quality, durable materials that stand the test of time, reducing the need for frequent replacements.

In essence, my decision to design and create handbags with changeable inner liners for women stems from a deep-rooted belief in the power of sustainable fashion. By offering versatile and functional accessories, SATYA ÈN RO LONDON strives to empower women to embrace their individuality, reduce waste, and make a positive impact on the environment.

We love the concept of removable and washable inner liners in your handbags. How did you come up with this innovative idea, and what makes it a game-changer in the world of fashion?

Picture this: I was once a makeup enthusiast who, like many others, had experienced the horror of makeup spills ruining a beloved handbag. I vividly remember the frustration of desperately trying to wash the liner, only to discover that it was stubbornly sewed in, taunting me with its immovable presence.

As I lamented the tragedy and contemplated the hefty quote of £167 to change the liner professionally, a light bulb moment struck me like a flash of glittery eyeshadow. Why not create handbags with changeable liners? It seemed like such a simple solution to a problem that countless fashionistas face.

And so, the idea was born – the concept of handbags with removable and washable inner liners. We set out on a mission to combine functionality and practicality with impeccable style. Our goal was to empower individuals like yourself to embrace life’s little accidents without sacrificing your hard-earned designer investments.

Not only do these removable and washable liners allow you to quickly and easily clean up after makeup spills, but they also open up a whole world of possibilities in terms of organization and personalization. Imagine being able to switch up your bag’s interior to match your mood or outfit effortlessly. It’s like having a brand new bag every time you change the liner!

But here’s the real kicker: our innovative approach isn’t just about convenience and style. It’s also a nod to sustainability. By offering removable and washable inner liners, we significantly reduce the need for frequent bag replacements. You can enjoy the luxury and durability of your designer handbag for years, while minimizing your impact on the environment. It’s a win-win situation!

A bag with changeable liners is an essential accessory for dog owners who love to travel with their canine companions. It offers the perfect solution to the common challenges faced during dog walks and trips. Treat mishaps, which can easily ruin a regular bag, are no longer a worry with the ability to replace liners. Additionally, these bags effortlessly blend style and functionality, ensuring you look chic while tending to your dog’s needs. The convenience of changeable liners eliminates the need for multiple bags, providing a versatile option for every outing. With customized liners for different purposes, such as organizing dog-related essentials, you can stay well-prepared and organised at all times. Ultimately, a bag with changeable liners is a game-changer for dog owners, offering both practicality and style in one compact package.

SATYA ÈN RO LONDON combines practicality and sustainability. Can you tell us more about the materials you use in your handbags and how they contribute to a more eco-friendly fashion industry?

We strive to create handbags that are not only practical but also environmentally conscious. To achieve this, we carefully select materials that prioritise sustainability and minimize our impact on the planet.

One of the primary materials we utilize is real recycled leather. We understand that leather is a luxurious and timeless material, but we are also aware of the environmental concerns associated with traditional leather production. That’s why we have sought out innovative methods to repurpose and upcycle discarded leather scraps and remnants. By using real recycled leather, we not only reduce waste but also give new life to existing resources, minimizing the need for additional raw materials.

In addition to recycled leather, we also incorporate other eco-friendly materials into our handbags. We source fabrics made from recycled fibers, such as recycled polyester and organic cotton. These materials are produced using processes that require less water and energy compared to conventional production methods. By choosing eco-friendly materials, we aim to reduce our carbon footprint and support a more sustainable fashion industry.

Furthermore, we embrace the principles of zero waste design. Our skilled artisans meticulously plan patterns and utilize innovative cutting techniques to maximize material efficiency. This approach ensures that we make the most out of every piece of fabric, minimizing waste during the manufacturing process. We strongly believe that by adopting zero waste practices, we can significantly reduce the environmental impact of our products.

By incorporating real recycled leather, eco-friendly materials, and practicing zero waste design, SATYA ÈN RO LONDON is dedicated to creating handbags that combine practicality with a genuine commitment to sustainability. I believe that by making conscious choices and embracing innovative approaches, we can pave the way for an eco-friendly fashion industry.

How do you ensure that the removable inner liners of your handbags are not only functional but also stylish? Are there multiple design options for customers to choose from?

When it comes to the removable inner liners of our handbags, style and functionality go hand in hand. We understand that our customers value both aspects, and that’s why we ensure that our inner liners are not only designed to be practical but also to make a fashion statement. We offer a diverse range of stylish design options for our customers to choose from, allowing them to customize their handbags and reflect their unique sense of style. With our removable inner liners, you can effortlessly switch up the look of your handbag and express your individuality. We have a basic collection of three different liners in red, pink, and black, and each new collection comes with its own set of liners.

Your brand’s tagline, “Because even Queens spill their coffee,” is intriguing. Could you share a memorable anecdote or story that inspired this statement and its connection to your handbags?

Oh, it should really be, “Because even Queens spill their Double Wear foundation.” You see, I was working as a makeup artist at the time, fully immersed in the world of beauty and glamour, so I should have known better. Just a few days after purchasing my brand-new handbag, disaster struck. In a moment of sheer irony, I managed to spill my trusty Estée Lauder Double Wear foundation all over my beloved brand new designer handbag.

Now, you can imagine how I felt. This incident fueled my determination to create something unique and practical. I realized that there was a need for handbags that not only complemented the world of beauty but also embraced the realities of everyday busy women. Our tagline, “Because even Queens spill their coffee,” became a light-hearted acknowledgment of those moments when even the most skilled among us can encounter mishaps.

We crafted handbags with removable inner liners, catering to the needs of all women and men too. These inner liners offer both functionality and style, so you can effortlessly switch them out if an unexpected spill occurs. We want to empower you to face those makeup mishaps with a sense of humor.

Sustainability is becoming increasingly important in the fashion industry. How does SATYA ÈN RO LONDON contribute to the larger movement of sustainable fashion, and what challenges have you faced along the way?

At SATYA ÈN RO LONDON, we are committed to making a positive impact on the environment and our local community. One of the ways we do this is by collaborating with artisans who bring their craftsmanship and expertise to our handbag designs. By working with skilled artisans, we not only support traditional artistry but also ensure that our products are crafted with care and attention to detail.

Another aspect of our commitment to sustainability lies in our focus on zero-waste designs. We strive to minimize waste during the production process by implementing efficient cutting techniques and utilizing every inch of material. This way, we reduce our environmental footprint and promote a more circular economy.

Of course, the journey towards sustainable fashion comes with its own set of challenges. One of the main hurdles we’ve encountered is sourcing materials that align with our sustainability goals without compromising on quality and durability. It has taken extensive research, collaboration with suppliers, and constant innovation to find the right balance. As a small business, we make sure that whatever collection we launch is aligned with our values. There have been instances in the past where we had to delay a new collection due to supplier problems.

Spreading awareness and educating consumers about the importance of sustainable fashion has been an ongoing challenge. We strive to not only create beautiful products but also to communicate the value of conscious consumption and the positive impact it has on our planet.

Despite these challenges, we remain dedicated to our mission. We see sustainability as an ongoing journey of improvement and innovation, and we constantly seek new ways to enhance our practices and contribute to a more eco-friendly fashion industry.

Isabella, what has been the most rewarding aspect of being a founder and creating your own brand?

I must say that the most rewarding aspect of creating my own brand has been the opportunity to bring my vision to life and make a positive impact on people’s lives.

Witnessing the transformation from a mere concept to a tangible reality has been truly fulfilling. The ability to shape every aspect of the brand, from its values to its aesthetics, has allowed me to infuse my personal touch into every detail. It’s a remarkable feeling to see others connect with and appreciate the products and the brand that I’ve poured my heart and soul into.

The ability to inspire and empower individuals through our products has been incredibly rewarding. Seeing our handbags become a part of someone’s personal style, accompanying them on their journeys, and witnessing the confidence and joy it brings them is truly heartwarming. Knowing that SATYA ÈN RO LONDON contributes to making people feel good about themselves and express their individuality is a source of immense pride.

Beyond that, building a brand has given me the opportunity to collaborate and connect with like-minded individuals, industry professionals, and customers who share the same passion for fashion and sustainability. These connections and relationships have been invaluable, enriching my own personal and professional growth.

Lastly, having the platform to make a positive impact on the environment and promote sustainable practices is something I cherish deeply. Being able to align my passion for fashion with a greater purpose, contributing to a more sustainable and conscious industry, brings a sense of fulfillment that is hard to put into words.

Have there been any unexpected surprises or achievements that stand out?

Absolutely! One of the most unexpected and delightful surprises on this journey has been witnessing the incredible loyalty and support from our customers. It’s truly heartwarming to see individuals who started as customers become loyal friends of the brand, embracing our handbags and becoming collectors of our designs. It’s a testament to the connection we’ve built and the trust they have in the quality and style of our products.

Another unexpected achievement that stands out is the recognition we’ve received from the fashion industry and national press. Being featured in prestigious fashion magazines like Vogue and gaining recognition from influential voices in the industry has been an honour. It’s a validation of our commitment to creating exceptional, sustainable handbags that resonate with both fashion enthusiasts and industry insiders.

These unexpected surprises and achievements have fueled our motivation to keep pushing boundaries and innovating. They remind us of the positive impact we’re making and inspire us to continue creating handbags that not only captivate the fashion world but also contribute to a more sustainable future.

We are immensely grateful for the loyalty of our customers-turned-friends and the support of the fashion press. Their belief in our brand has been instrumental in our growth and success. We remain committed to exceeding their expectations and surprising them with new and exciting designs in the future.

How have they made a difference in people’s lives?

Our handbags have truly made a significant difference in the lives of women. Imagine the scenario: a spill occurs inside your cherished bag, causing instant worry. However, with the revolutionary feature of changeable liners, the problem is easily solved. Instead of enduring permanent damage, she can effortlessly swap out the liner and restore the bag’s pristine condition. It’s a relief to know that accidents don’t have to leave a lasting mark.

Yet, the impact extends far beyond spills. The versatility of these changeable liners has brought a new level of organisation and convenience to women’s lives. By simply changing the liner, one can tailor the bag’s interior to suit different days, activities, or even match their mood. Most customers get three liners: one for work, another for gym stuff, and a third one for day-to-day use. It’s like having a customised bag for every occasion, making life more seamless and stylish.

Additionally, our gym and travel bags have become popular with men. They appreciate the fact that they can take out their sweaty gym clothes along with the liner and put it in the washing machine. The bag stays fresh and clean, ready to be used for other activities like travel, for example.

But it doesn’t end there. Changing the liner breathes new life into the bag’s aesthetic. With a fresh liner, the bag is instantly transformed, exuding beauty and radiating a renewed sense of allure. Not only does this elevate personal style, but it also adds value to the bag itself. The ability to resell or pass on a bag with a new liner not only reduces waste but also allows others to enjoy its timeless appeal.

In addition to functionality and sustainability, what other qualities do you consider when designing your handbags?

When designing our handbags, we consider a range of qualities beyond functionality and sustainability. Timeless elegance is at the core of our designs, ensuring that our handbags remain stylish and relevant for years to come. Meticulous attention to detail is also crucial as it enhances the overall craftsmanship and quality of our products.

Versatility is another important aspect we prioritise. Our handbags are designed to adapt to various occasions and lifestyles, providing practicality and convenience for our customers. Comfort and practicality are equally vital, ensuring that our handbags are not only beautiful but also comfortable to carry and use in everyday life.

Emotional connection is a unique factor we aim to achieve. We want our handbags to resonate with our customers on a personal level, becoming cherished pieces that evoke positive feelings and memories.

As the founder of SATYA ÈN RO LONDON, what advice would you give to aspiring entrepreneurs who want to start their own sustainable fashion brand?

My advice to aspiring entrepreneurs who want to start their own sustainable fashion brand is to stay true to your vision and values. Embrace sustainability as the core of your brand’s identity and purpose. Educate yourself about eco-friendly materials, ethical manufacturing practices, and innovative solutions.

Start with a focused product range, gradually expanding while maintaining quality and sustainability. Collaborate with like-minded individuals and brands to amplify your impact. Be transparent about your sustainable practices, building trust with your audience. Connect with your customers, actively listening to their feedback, and involving them in your sustainability journey.

Above all, persevere through challenges, staying resilient, and believing in the positive change your brand can make. By following these principles, you can create a successful and meaningful sustainable fashion brand that contributes to a better future for both fashion and the planet. And, of course, consider offering payment options like PayPal to accommodate diverse customer preferences.

The concept of “Royal practicality” is intriguing. How does your brand embrace practicality while maintaining a sense of luxury and elegance?

We embrace the concept of “Royal practicality” by seamlessly blending functionality, luxury, and elegance in our handbag designs. We understand the importance of creating accessories that not only exude sophistication but also serve a practical purpose in our customers’ lives.

Through meticulous craftsmanship and the use of premium materials, we achieve a harmonious balance between practicality and luxury. Our handbags are designed with carefully considered compartments and features to enhance organisation and ease of use. Each element is thoughtfully crafted to provide practical functionality while preserving the luxurious appeal of the design.

Furthermore, we take great pride in the durability of our handbags. Even after a year of everyday use, they maintain their exquisite appearance and look as new as the day they were purchased. Our commitment to using high-quality materials and implementing impeccable craftsmanship means that our handbags withstand the rigours of daily life while still exuding a sense of refined elegance.

Are there any future plans or developments in the pipeline for SATYA ÈN RO LONDON that you can share with our readers? Any upcoming collaborations or exciting projects?

Yes, indeed! We are thrilled to share that SATYA ÈN RO LONDON has an exciting new collection in the pipeline. We have been hard at work designing and curating a range of handbags that embody our brand’s ethos of practicality, sustainability, and timeless elegance.

Our upcoming collection will feature innovative designs, incorporating feedback and insights from our loyal customers. We are dedicated to continually evolving and pushing the boundaries of fashion, bringing you handbags that are not only functional but also stylish and versatile.

We are also exploring potential collaborations with like-minded brands and artisans who share our commitment to sustainability and craftsmanship. These collaborations will further enhance our offerings and allow us to deliver unique and exceptional pieces to our valued customers.

As always, we remain devoted to promoting sustainable practices in the fashion industry and inspiring conscious consumerism. Stay tuned for more exciting updates and announcements as we continue on our journey to create a positive impact through fashion.

Isabella, if you could choose one word to describe the essence of SATYA ÈN RO LONDON and its handbags, what would it be, and why?

If I were to choose one word to describe the essence of SATYA ÈN RO LONDON and its handbags, it would be “Truth.” SATYA means TRUTH.

Truth represents our commitment to authenticity, transparency, and staying true to our values. At SATYA ÈN RO LONDON, we believe in the truth of sustainable fashion. Our handbags are crafted with integrity, using eco-friendly and recycled materials. We strive to provide complete transparency about our manufacturing processes, ensuring that every step aligns with our commitment to ethical practices.

Truth also extends to the functionality and versatility of our handbags. We want our customers to experience the truth of practicality, where they can easily adapt and organize their belongings through the changeable inner liners. This truth allows them to seamlessly transition between different activities and confidently express their personal style.

Moreover, the truth of SATYA ÈN RO LONDON lies in our dedication to creating a positive impact. We aim to inspire truth in conscious consumerism, encouraging individuals to make informed choices and embrace sustainable fashion as a way of life.

In essence, truth encapsulates the foundation of SATYA ÈN RO LONDON and its handbags. It represents our unwavering commitment to authenticity, transparency, and empowering individuals to make a difference through their fashion choices.

With so many fashion brands in the market, how does SATYA ÈN RO LONDON differentiate itself and stand out? What sets your handbags apart from the competition?

We stand out in the fashion market by offering a truly unique and innovative feature: handbags with changeable inner liners. This sets us apart from the competition, as we are the only bag brand that provides this level of versatility and customisation.

Our handbags empower individuals to express their personal style and adapt their bags to different occasions effortlessly. Whether it’s organizing their essentials for a busy day at work or transforming their bag for a night out, our changeable inner liners offer endless possibilities.

By offering this distinctive feature, we provide our customers with a level of flexibility that is unparalleled in the market. They can easily switch between liners, giving their bag a fresh and new look, while also maintaining the functionality they need.

Furthermore, our commitment to sustainability adds another layer of differentiation. We use eco-friendly and recycled materials, emphasizing zero-waste designs, and ensuring that our products align with our values of ethical and responsible fashion.

Ultimately, SATYA ÈN RO LONDON stands out by combining practicality, sustainability, and unique customisation. Our handbags not only offer functionality but also provide individuals with the freedom to express their style and make a statement. We are proud to be the pioneers in offering handbags with changeable inner liners, and we continue to innovate and inspire a new wave of fashion possibilities.

Your brand’s name, SATYA ÈN RO LONDON, has a unique and captivating ring to it. Can you explain the meaning and significance behind the name?

The name SATYA ÈN RO LONDON holds a deep meaning and significance for our brand. “SATYA” is a Sanskrit word that translates to “truth” or “being truthful” in English. It represents our commitment to authenticity, transparency, and staying true to our values. We believe in the power of truth and strive to embody it in every aspect of our brand.

The term “ÈN RO” is derived from the French words “en” and “rose,” which mean “in” and “rose” respectively. The rose is a timeless symbol of beauty, elegance, and grace. It represents femininity, love, and the delicate balance between strength and softness. By incorporating “ÈN RO” into our brand name, we embrace these qualities and infuse them into our handbags.

The addition of “RO” in SATYA ÈN RO LONDON holds a heartfelt significance that goes beyond words. It represents the profound impact of Rocky, my beloved dog, who plays a transformative role in my life and journey as an entrepreneur.

Rocky, with his unwavering loyalty, unconditional love, and joyful spirit, inspired me to create a brand that encompasses these qualities. His presence taught me the importance of embracing life’s adventures, finding beauty in simplicity, and cherishing the meaningful connections we make along the way.

By including “RO” in our brand name, SATYA ÈN RO LONDON pays homage to the profound bond between humans and animals. It serves as a reminder of the enduring love and inspiration that can be found in the unlikeliest of places.

Rocky’s influence continues to shape the essence of our handbags, as they embody the values of resilience, companionship, and the joy that comes from embracing the present moment. Each handbag carries a piece of Rocky’s spirit, reminding us to live authentically, love passionately, and make a positive difference in the lives of others.

In this way, SATYA ÈN RO LONDON not only represents a brand but a heartfelt tribute to the transformative power of love and the enduring impact of those who touch our lives in extraordinary ways.

Lastly, “LONDON” reflects our connection to the vibrant and diverse fashion capital of the world. It signifies our British heritage and serves as a nod to the inspiration and influence that the city brings to our designs.

Together, SATYA ÈN RO LONDON encapsulates our core values of truth, beauty, and embracing the essence of femininity. It represents our commitment to creating handbags that are not only functional and sustainable but also reflect the unique style and spirit of the modern woman.

Our readers love to travel, what destination is at the top of your bucket list?

One destination that holds a special place on my bucket list is Paris and Monaco. I am thrilled to share that I will be embarking on an exciting journey to these enchanting cities with Rocky, my beloved companion, to celebrate his 5th birthday. Paris, known for its romantic ambiance and iconic landmarks, offers a blend of history, culture, and culinary delights. Monaco, on the other hand, exudes luxury and glamour, with its stunning coastline and renowned Monte Carlo district. It promises to be a memorable adventure filled with joy and unforgettable moments. Can’t wait!

Follow Isabella and her journey to making SATYA ÈN RO LONDON, a household name. We’re rooting for you!

In the realm of creativity and passion, there are visionary individuals who dare to transform their dreams into reality, leaving an indelible mark on the world. Catia Vieira, the remarkable founder of Nina Kane Jewellery, embodies the spirit of an entrepreneur whose love for jewelry and unwavering determination led her to create an exquisite brand like no other.

With a heart fueled by a profound desire to share her artistic visions with the world, Catia embarked on an extraordinary journey, guided by sustainability, ethical values, and a dedication to providing exceptional experiences to her cherished customers.

In this exclusive interview, we delve into the captivating story behind Nina Kane, exploring Catia’s inspiring creative process, her unwavering commitment to excellence, and the significance of building a jewellery community that celebrates individuality and craftsmanship.

Join us as we unravel the vibrant tapestry of Nina Kane Jewellery, a testament to the power of passion and the relentless pursuit of dreams…

What inspired you to start Nina Kane? Was there a particular moment or experience that sparked the idea?

I have always wanted to start a business, and my love for jewellery has never left me, so it just made sense that the business I would go into would have something to do with what I love most. The idea came to me fully during COVID, but as a single parent, I had to first save up to be able to buy the stock for the business as well as figure out social media and get my website up and running. Not to mention the years of research for the best suppliers I could find so that I could bring my customers the very best quality and designs from around the world.

How would you describe the essence of Nina Kane in three words?

Bespoke, Waterproof, and Non-Tarnish.

The Nina Kane brand is known for its unique and artistic designs. Can you tell us about your creative process and where you draw inspiration from?

I draw my inspiration from a lot of different sources. I love unique designs, especially pieces that have a deeper meaning, which is why I really wanted to incorporate a spiritual collection of some sort. Our Tarot & Horoscope Collection is truly one of my favourites, with our Angel Number Necklaces and Protection Pendants.

As the founder, what challenges did you face in establishing Nina Kane, and how did you overcome them?

There are so many challenges to overcome when starting a business, especially when you are doing it on your own while raising a family. I think my biggest challenge was raising the capital to be able to start the business, as well as finding the right people to work with and the correct manufacturers for my stock. In the beginning, it was very much trial and error, but I’ve gotten better with practice, and I am proud to say I now have a strong team of great manufacturers and jewellery suppliers with me.

Nina Kane emphasises sustainability and ethical practices. How do you ensure these principles are reflected in every aspect of your brand?

When starting the brand, I considered many steps to ensure Nina Kane jewellery would be exemplary in every way and an industry leader when it came to sustainability. I delved deep into my manufacturers’ practices and made sure to explore and question every step of the process, from sustainable materials and Fair Trade practices to artisan support, supply chain transparency, certifications, and environmental impact. When all of these points were met and the quality was at a level I wanted, I knew I was on the right track.

Collaboration seems to be an important aspect of Nina Kane. Could you talk about any notable collaborations you’ve had and how they have impacted your brand?

In an effort to promote our business, we have approached a few influencers on Instagram and TikTok so that they could honestly review our products, and we have had amazing feedback from every one, which I am so proud of.

The fashion industry can be highly competitive. How does Nina Kane stand out from other jewellery brands, and what do you believe sets it apart?

I believe what sets us apart is our unparalleled customer service and experience, as well as the value for money all our customers enjoy with our products. We really want to build a community of jewellery lovers with Nina Kane, and we want all of our customers to feel special the moment they open our packages. Also worth noting, we found that even many mid-range jewellery brands were still quite expensive for what they were offering, and in this declining financial market, we wanted to provide a product that was truly affordable yet still of excellent quality, which is why you will not find a product in our store above £50.

Social media has played a significant role in shaping the fashion industry. How has it influenced Nina Kane’s growth and brand identity?

Social Media has truly helped us launch the brand and put our products in front of so many people that we may otherwise not have reached. We love hearing from our customers through social media, especially when they tag us wearing their pieces, and this has definitely helped promote the brand and show others how fantastic our jewellery pieces truly are.

Are there any exciting upcoming projects or collaborations that we can look forward to from Nina Kane?

We are currently working on something with a fantastic TikTok superstar, but we cannot divulge anything more at the moment.

The fashion industry is constantly evolving. How do you ensure that Nina Kane stays relevant and adaptable to changing trends and customer preferences?

We have our finger on the pulse, and I am always researching new trends within the fashion and jewellery world. We do have a slightly different aesthetic from most jewellery brands, as we want to offer our customers designs that they wouldn’t easily find in other stores. So we really listen to our customers and their feedback, as well as spotting early trends on social media and in the fashion world.

Our readers love to travel. What destination is on your bucket list?

I have recently become obsessed with Zanzibar. The beaches are straight out of a movie, and I would love to take my little boy on Safari there one day. The other places on my bucket list are Cuba and Japan. I have been to Tokyo only, but there is so much more to explore that I cannot wait for the day I can go back.

Lastly, if you could give one piece of advice to aspiring entrepreneurs looking to start their own fashion brand, what would it be?

My advice would be to fully do your research. I cannot stress enough how important it is to know as much as you possibly can about the industry or business you are looking to pursue. Do not take things at face value, and fact-check every piece of information. If something does not feel right, don’t do it. Follow your intuition. And most of all, have faith in yourself and your vision, even when others try to dismiss it or put you down. You are capable of everything you think you are and more.

Visit Nina Kane for more…

Welcome to an inspiring interview with Beate Baethke, the visionary Founding Director of BORGANB, a pioneering eco-fashion brand that is revolutionising the industry with its commitment to sustainability and environmental consciousness. With a strong belief in the intrinsic connection between humanity and nature, Beate embarked on a journey to create a brand that celebrates the beauty of organic materials while leaving a positive impact on the planet.

Throughout this candid conversation, Beate shares her passion for environmental stewardship, the transformative power of innovative materials made from organic waste, and the exciting journey that led her to launch BORGANB. As she delves into the brand’s mission to promote eco-friendly fashion and her vision for the future, we gain invaluable insights into how fashion can be a force for good.

Join us as we delve into Beate’s compelling story of dedication, creativity, and unwavering commitment to making a difference through sustainable fashion. Learn about the design process behind BORGANB’s groundbreaking products, her plans for expanding the brand’s range, and the destinations that inspire her to champion environmental sustainability.

Whether you’re an avid eco-conscious fashion enthusiast or simply seeking inspiration to make a positive impact on the world, Beate Baethke’s journey and her brainchild, BORGANB, are sure to leave an indelible mark on your heart and mind.

Get ready to be captivated by Beate’s compelling vision as she shares her dreams and aspirations for a more sustainable and harmonious world.

Tell us about the journey that led you to launch your brand, BORGANB. Being eco-friendly is at the forefront of what you do. Why was this important to you?

As human beings, everything we do must be in harmony with natural cycles because we are an integral part of them. However, over the years, especially since the era of enlightenment and industrialisation, we have lost our natural connection to the environment. Science and logic became the dominant systems of understanding, and this led to a detachment from nature.

Ignoring our impact on the environment is not sustainable, and it poses a significant threat to life on Earth. During my studies of economics and business in Germany, I delved into the concept of ecological accounting, researching the external impact of production on the environment and exploring ways to integrate these impacts into traditional accounting systems. I strongly believed that natural resources like air, water, and soil should not be treated as ‘free goods,’ and polluters should bear the cost of their actions. This, in turn, would influence supply and demand and reward eco-friendly companies, making them more attractive to investors.

Throughout my journey, I have been drawn to ventures that align with my environmental values. I worked for a solar energy business in Cologne during the 1990s when renewable energy was considered quite unconventional. Later, I spent over 20 years in development finance and investment in Africa, gaining valuable insights into company dynamics and observing both successful and unsuccessful businesses operating in challenging circumstances.

It was during this time, after watching David Attenborough’s series on ocean plastic pollution, that I decided to explore innovative organic materials made from waste and create plastic-free products. In 2020, I launched BORGANB in Cologne, despite being based in London, to take advantage of the cost-efficiency and proximity to organic material suppliers and manufacturers in the EU.

Through BORGANB, my mission is to demonstrate that beauty can coexist with eco-friendliness. I have encountered numerous inspiring individuals and companies working on innovative materials made from plants or organic waste. By utilising these materials, we aim to show that we can create beautiful products without harming the environment.

How do you want women to feel when they wear your products?

I hope that anyone wearing a BORGANB bag feels not only the joy of owning a beautiful piece but also the satisfaction of making an important statement about connecting with nature. BORGANB represents the epitome of eco-fashion, showcasing how we can use environmentally appropriate materials and avoid harmful plastic. Our products are not only good for humans but also contribute positively to the well-being of all living creatures and environmental systems.

What’s the process behind launching a new design, and who is involved in the process?

The journey of BORGANB began with our first production line, which featured fish and rhubarb-tanned leather bags. This came to fruition after I discovered the extraordinary fish leather from Nova Kaeru, a Brazilian company, during the Future Fabrics Expo by Sustainable Angle in London four years ago. Intrigued by the material and its story, I envisioned a bag that would showcase its beauty to a wider audience.

To create this design, I collaborated with Ruth Glen, a talented bag designer based in London. The focus was on minimising waste and allowing the material’s natural beauty to speak for itself. It was also essential to ensure that the production process remained free of plastic, even in the yarn used. To achieve this, we partnered with suppliers and manufacturers who followed fair and ethical labor practices. We insisted on sourcing and manufacturing everything in Europe, despite the higher costs, to maintain ethical control and minimise negative environmental impacts.

Absolutely! I intend to continue improving and diversifying our current range of products, exploring different colours and sizes. Beyond that, my vision for the next chapter of our journey involves using innovative plant-based organic waste materials to create skin-friendly bio-clothes, collaborating once again with a talented designer.

If you didn’t pursue this career, what else would you have liked to do?

Before embarking on my current path, I have had two other fulfilling careers, each providing valuable experiences that I can now bring to bear on issues I’m passionate about. My goal has always been to combine creativity with business and environmental objectives. Engaging in new and interesting ideas that align with nature excites me at this stage of my career, and I believe that together, we can make a difference by leveraging everyone’s unique talents.

Tell us about an average day in your life….

My days are varied and depend on the focus at hand. Some days are dedicated to brainstorming new ideas for products, designs, and branding, fostering creativity. On other days, I attend to the usual administrative tasks, communication, and planning required to run the business efficiently. Striking a balance between managing my household (including taking care of my pet Rhodesian Ridgeback), maintaining personal health, and running my business is essential.

When you look back at the time since you started your business, is there anything you would do differently?

Looking back, I realise that starting BORGANB with a like-minded business partner might have made the initial journey a little smoother. However, it is never too late to consider such a partnership, and I remain open to the possibility.

Our readers love to travel. What destination is at the top of your wish list?

Brazil has been on the top of my wish list for a while now. I have never been there, and the allure of the language, culture, and people fascinates me. I am particularly keen on visiting Nova Kaeru, our partners in Brazil, who produce the organic fish leather for BORGANB. Additionally, I intend to find a local charity supporting indigenous people with whom BORGANB can collaborate, using a portion of our profits for social, cultural, and environmental investments.

Currently, BORGANB supports Native Hope, an indigenous North American organisation in South Dakota, USA, focused on preserving their culture and wisdom. I would love to revisit them as well.

Where do you call home?

Home is wherever I feel comfortable, surrounded by family and friends. Usually, that means Richmond, London, as well as Cologne, Germany, and the South of France.

Running a business can be very stressful. What do you do to wind down?

To unwind and destress, I turn to meditation, immerse myself in nature, and enjoy swimming, preferably in the sea.

What is your favourite quote when you lack motivation?

“Dream your life beautifully and make your reality out of these dreams” (Marie Curie).

Lack of motivation is a part of life, and I believe in accepting it when it arises. When I face such moments, I turn to meditation to introspect and find the inspiration to move forward.

In five years from now, where do you see the brand?

In five years, I envision BORGANB at Chapter Five of its history. Our journey will have brought forth a wider range of new products, showcasing how innovative materials can be used in fashion. Our mission is to grow organically and sustainably, reaching more customers who identify with our brand and increasing our turnover. By that time, I hope to have investors who believe in our mission and will support the financial sustainability of our business approach.

Where can people find out more?

For more information about BORGANB, visit our website at www.borganb.com. There, you will find useful information and delightful illustrations of our products. Additionally, we will soon be launching blogs covering topics such as fashion, innovative and eco-friendly materials, as well as interviews with our suppliers and customers.

You can also find us on Instagram @borgan.b and LinkedIn under BORGANB and Beate Baethke.

I am always delighted to engage in conversations with people who are interested in what we are doing.

In the world of fashion, there are designers who not only create beautiful garments but also strive to make a positive impact on the industry and the women who wear their creations. Coral Castillo, an innovative designer known for her ability to combine strength and softness in her designs, is one such visionary who has captured the attention of the fashion world.

In this exclusive interview, we delve into Coral’s creative process, her sources of inspiration, and the values that drive her commitment to empowering women through design. We explore her experiences on STITCHED and PROJECT RUNWAY, and how these opportunities have shaped her as a designer and propelled her career forward. Additionally, we uncover her thoughts on sustainability and her vision for the future of fashion.

Get ready to be inspired as we explore the innovative mind and creative journey of Coral Castillo, a true force in the world of fashion…

How did your mother’s work as a dressmaker inspire and influence your passion for fashion design?

My mother’s work as a dressmaker truly ignited my passion for fashion design. Witnessing the magical transformation of a simple piece of fabric into a beautiful dress and seeing the joy on a woman’s face as she slipped into it deeply inspired me. I yearned to create that same sense of wonder and confidence. My mother’s craftsmanship and artistry served as a constant reminder of the power of fashion to uplift and transform. It was her influence that ultimately guided me toward pursuing a career in this creative field.

What made you decide to pursue a career in fashion design despite lacking formal training?

My journey into the world of fashion design started organically. Initially, I began creating tops and skirts for my cousins without any formal training. As word spread, requests poured in from friends and neighbors, and I discovered my immense passion for crafting garments that empower and enhance women. Realizing my deep love for this art form, I made the decision to further hone my skills by studying Fashion Design at the Art Institute of California, San Francisco, where I earned my Bachelor’s Degree.

While I may have lacked formal training at the beginning, my dedication and determination allowed me to transcend any limitations and embark on an incredible career in fashion design.

Could you share your experience of participating in the STITCHED series and winning Episode 5? How did that impact your career?

Participating in the STITCHED series and emerging as the winner of Episode 5 was an incredible experience that significantly impacted my career. The exposure I gained as a designer through the show’s airing in Canada, Central, and South America provided invaluable visibility and recognition. The outpouring of congratulations and support from viewers was truly heartwarming. Furthermore, the availability of the show on platforms like Hulu in the US further expanded my reach and connected me with a wider audience. Winning STITCHED not only validated my talent and creativity but also opened doors to exciting opportunities and collaborations within the fashion industry.

As a finalist on PROJECT RUNWAY S19, what valuable lessons or experiences did you gain from the show?

Being a finalist on PROJECT RUNWAY was a transformative experience, filled with valuable lessons that continue to resonate with me. One of the most significant lessons I learned was the power of color. Prior to the show, I predominantly worked with black, but PROJECT RUNWAY pushed me to explore and embrace a broader spectrum of hues without compromising my unique aesthetic. It allowed me to incorporate vibrant colors into my designs while retaining a sense of strength and identity. The show also sharpened my ability to work under pressure, think creatively within tight deadlines, and collaborate effectively with fellow designers. These invaluable experiences shaped me both as a designer and as an individual, propelling me towards even greater artistic endeavors.

Your designs are known for combining strength and softness. How do you achieve this delicate balance in your pieces?

Achieving the delicate balance between strength and softness is at the core of my design philosophy. I accomplish this fusion through a meticulous interplay of structure and flow. By incorporating elements like architectural draping and precisely constructed forms, I create garments that accentuate the female figure and evoke a sense of strength and confidence.

Simultaneously, I infuse soft and ethereal fabrics such as chiffon, which lend a touch of delicacy and femininity to the overall design. This harmonious marriage of opposing elements allows my pieces to resonate with women who desire both empowerment and grace in their fashion choices.

Can you tell us about your creative process when it comes to incorporating texture and layering in your designs?

Texture and layering play vital roles in my creative process, as they add depth and intrigue to my designs. I revel in the art of juxtaposing textures to create visually captivating patterns that reveal glimpses of the wearer’s skin and silhouette. Through intricate layering techniques, I strive to showcase the woman’s form while allowing the fabrics to interact and converse with each other. This approach enhances the sense of movement and dimension in my garments, enabling women to exude confidence and embrace their individuality. It is through thoughtful texture and layering that I craft pieces that empower women to embrace their inner warrior, celebrating their uniqueness rather than concealing it.

We know you’re not just a fashion designer but also a skilled macrame artist. How do you integrate macrame techniques into your designs, and how does it enhance your creations?

Macrame holds a special place in my heart, as it represents the artistry of hand craftsmanship and the absence of mass production. Integrating macrame techniques into my designs allows me to create truly unique pieces that blend softness, femininity, and a touch of edginess. By handcrafting macrame harnesses and integrating them with flowing chiffon dresses, I achieve a juxtaposition of contrasting elements that results in a look that is both soft and feminine, yet edgy and strong. Macrame adds an intricate layer of detail and craftsmanship, elevating my creations and infusing them with a distinct, artisanal quality that resonates with those who appreciate the beauty of handmade artistry.

Sustainable fashion is a significant aspect of your brand. Could you share some of the eco-friendly materials and handmade techniques you incorporate into your designs?

Sustainability is a core value of my brand, and I’m passionate about incorporating eco-friendly materials and handmade techniques into my designs. I prioritise the use of natural fibers like silk, cotton, linen, wool, and bamboo in my creations. Additionally, I have embraced the innovative use of vegan leather made from cactus paddles, which offers a cruelty-free alternative to traditional leather.

To further minimize waste and promote sustainability, I source materials from the Fashion District, where I repurpose leftover fabrics from mass production or discontinued projects. By repurposing and transforming existing materials, I contribute to reducing the fashion industry’s environmental impact. Moreover, in some of my macrame pieces, I utilize nylon or recycled polyester cord, ensuring that every inch is utilised, leaving no waste behind. This conscious approach to materials and techniques allows me to create stunning garments that align with my commitment to sustainability.

What are some of the challenges you face in promoting sustainable fashion, and how do you overcome them?

Promoting sustainable fashion comes with its unique set of challenges, particularly when competing against fast fashion’s affordability and accessibility. However, I firmly believe that the shift towards sustainability is gaining momentum as people become increasingly aware of its importance. To overcome these challenges, I focus on highlighting the value and uniqueness of sustainable fashion. By creating one-of-a-kind pieces that embody sustainability, I offer customers the opportunity to make a conscious choice that aligns with their values. Educating consumers about the environmental impact of fast fashion and the value of investing in quality, sustainable pieces is also crucial. Through storytelling, social media engagement, and collaborations with like-minded individuals and organizations, I strive to create a community of conscious consumers who appreciate the beauty and ethical implications of sustainable fashion.

How do you ensure that your brand’s values align with your commitment to sustainability throughout the entire production process?

At my brand, we have taken concrete steps to ensure that our values align with our commitment to sustainability throughout the entire production process. Firstly, we have adopted a made-to-order approach, creating garments based on customer requests and producing small batches. This allows us to minimize excess inventory and reduce waste significantly. By producing only what is needed, we avoid overproduction and contribute to a more sustainable fashion industry. Additionally, we are meticulous about sourcing materials. We prioritize eco-friendly and natural fibers such as silk, cotton, linen, wool, and bamboo, as well as vegan leather made from cactus paddles, providing cruelty-free alternatives. Moreover, we actively repurpose materials sourced from the Fashion District, utilizing leftover fabrics from mass production or discontinued projects. By embracing these practices, we ensure that sustainability is at the forefront of our production process, from start to finish.

What are your thoughts on the future of sustainable fashion and its impact on the fashion industry as a whole?

In my opinion, sustainable fashion is the future, and its impact on the fashion industry as a whole will be transformative. As awareness around environmental issues continues to grow, people are becoming more conscious of their consumption patterns. They are recognizing the detrimental effects of fast fashion and the importance of making sustainable choices. This shift in mindset is pushing the fashion industry to adapt and prioritize sustainability. We are witnessing exciting advancements in technology, enabling the recycling of fibers and the creation of fabrics made from natural materials rather than plastics. These innovations are revolutionising the way we produce and consume fashion. By embracing sustainable practices, we not only protect our planet but also foster a more ethical and responsible industry. I believe that as sustainability becomes the norm, it will shape the future of fashion, leading to a more conscious and environmentally friendly approach to style.

How do you envision your brand evolving in the next few years? Are there any exciting projects or collaborations in the pipeline?

Looking ahead, I envision my brand continuing to uphold its core sustainability values while expanding its reach and impact. One exciting avenue for growth is the expansion into accessories, where we can extend our commitment to eco-friendly materials and craftsmanship. I believe that accessories, such as handbags and jewelry, present incredible opportunities to showcase innovative sustainable practices and unique design aesthetics.

Additionally, I am open to exploring collaborations with like-minded individuals and organisations that share our vision for a more sustainable future. Collaborations provide a platform for cross-pollination of ideas, pushing the boundaries of sustainable fashion and creating powerful synergies. By embracing these opportunities, I am confident that our brand will continue to evolve, inspiring positive change within the fashion industry and resonating with conscious consumers.

Our readers love to travel. What destination is at the top of your bucket list?

While I’ve been fortunate to check off some incredible places from my bucket list, such as Italy’s enchanting cities like Rome, Florence, Milan, Venice, and Verona, I’m eager to continue exploring. Among the destinations that hold a special allure for me are Vienna, Barcelona, Machu Picchu, and London. Of course, I have a longer list of places I’d love to visit, but these cities currently sit at the top of my must-see destinations.

Finally, if you had one piece of advice to give to aspiring fashion designers, what would it be?

One piece of advice I would give to aspiring fashion designers is to embrace hard work and perseverance. The fashion industry is highly competitive, and success often comes to those who are willing to put in the extra effort. Dedicate yourself to honing your craft, constantly pushing your creative boundaries, and staying up-to-date with industry trends. Be prepared for setbacks and rejection, as they are a natural part of the journey. Use these experiences as opportunities to learn and grow, rather than allowing them to break your spirit. Stay true to your vision and believe in yourself and your unique talent.

Remember, it is through determination and resilience that you can make your mark in the fashion world.

coralcastillo.com and Instagram via @cc.coral and @coral_castillo

We had the incredible opportunity to sit down with Priya Faith, the visionary founder behind Umara, a trailblazing brand that is redefining the world of affordable solid gold jewellery. Priya’s unwavering passion for gold, nurtured by her grandparents, combined with her entrepreneurial drive, has propelled her to create Umara, bringing the allure and cultural significance of Indian gold to a wider market.

In this exclusive interview, Priya opens up about the inspirations that sparked the birth of Umara, her unwavering commitment to maintaining exceptional quality without compromising affordability, and the remarkable social initiatives driving the brand’s philanthropic endeavours. Priya shares the profound meaning behind the name Umara and how it beautifully aligns with the brand’s ethos, emphasising the enduring value and empowerment that each jewellery piece represents.

Join us as we delve into the world of Umara with Priya Faith, a creative force breaking barriers and transforming the landscape of affordable solid gold jewellery. This interview is a must-read for all jewellery enthusiasts, social impact advocates, and those inspired by the entrepreneurial spirit that drives positive change in our world.

What inspired you to create Umara and bring solid gold jewellery to the market at affordable prices?

Umara was inspired by my grandparents; without them, it wouldn’t exist. They started giving me Indian gold when I was very young. While many consider gold a luxury, it is almost a necessity in Indian culture. Many Indian families begin collecting gold for their daughter’s marriage on the day she’s born. And once she’s married, the gold becomes her financial security for her new life. So, passing down gold is an act of empowerment for many South Asian women.

I have always had a love for gold. But as a twenty-something freelancer, purchasing new pieces felt unattainable until I started shopping for gold in India. I quickly realised that gold was more affordable in India and slowly started buying investment pieces.

Coming from a family of entrepreneurs, I recognised an opportunity. After contemplating the idea for a few months, I decided that the potential rewards outweighed the risks of building Umara. So, in 2020, I invested my life savings, which would have been my house deposit, and got to work. In March 2022, I spent a month in India at the house my grandad built (a time I’ll cherish forever), working on our debut collection before launching at the end of April last year.

Can you tell us more about the significance of “Umara” and how it aligns with the brand’s ethos?

Umara, which means “lifetime” in Punjabi, was chosen because it aligns with our ethos of creating quality products that will last a lifetime and beyond. Education is a key pillar of Umara, and I want to empower our community to make informed jewellery purchases.

When I shop, I consider the cost per wear of a purchase and invest in quality pieces that I can wear repeatedly. I have solid gold earrings that I’ve worn every day for years, and they still look brand new. So, when you consider the cost per wear, it becomes an excellent investment.

What makes Umara’s jewellery more than just a purchase, and why do you believe gold is a gift like no other?

For many of us, jewellery holds both sentimental and monetary value. As both of my grandparents are no longer with us, having pieces of jewellery from them is incredibly special to me, and future generations will also experience that sentiment. What could be better than a gift that lasts forever?

As I mentioned earlier, giving gold is also a gift of security and financial independence that many South Indian women wouldn’t have otherwise. That’s why it’s so much more than just another purchase; it’s an act of love.

Could you share some insights into the process of crafting Umara’s jewellery in India?

In India, my partner, who is a GIA gemologist and gold expert, works alongside highly skilled artisans. These artisans have been handcrafting and finishing gold jewellery for decades, using specialist techniques passed down through generations. It’s truly an art form. We have combined these traditional techniques and skills with modern designs for our collection. Currently, our designs lean towards a more contemporary style, but in the future, I aim to incorporate more traditional Indian influences and pieces.

How does Umara ensure that its gold jewellery is accessible and affordable without compromising on quality?

Many jewellery brands mark up their products as much as 1000%. However, our margins are a fraction of that, even for the same quality. Some brands retail gold-plated and vermeil jewellery at similar prices to our solid gold pieces, which results in exorbitant margins. Instead of misleading customers and charging unnecessary premiums, I made it my mission to prioritise fair pricing and transparency at Umara.

Our prices are primarily based on the weight and karat of the gold, diamond carat, and manufacturing costs, which include hallmarking at the London Assay Office. As per UK requirements, all our products weighing over 1 gram are hallmarked to guarantee the fineness of the gold. So, when purchasing solid gold, always look for the hallmark.

Where do you see Umara five years from now?

To be completely honest, in the current climate, my main focus is on survival. While I would love to work on new collections and collaborations, my immediate goal is to generate a steady monthly income and reinvest in Umara.

Looking at the bigger picture, I have numerous visions for where we’ll be five years from now. From working with upcoming designers to launching new collections and collaborating with other brands, I have big ambitions. However, my ultimate dream is to be in a position where I can make a real difference in India through the Umara Pledge.

Can you talk about any philanthropic or social initiatives that Umara is involved in?

As Umara takes from India, it is important for us to give back as well. Through the Umara Pledge, we continuously support carefully selected charitable causes. From funding education to providing medical care in remote villages, a percentage of our profits will go towards making a real difference. While we are still a long way from turning a profit, I am committed to giving back wherever possible.

Our current campaign involves donating £25 from every purchase to Unique Homes, an all-girls orphanage in Jalandhar, Punjab. I personally visited Unique Homes in 2018 and witnessed their incredible work first-hand, so it is a privilege to support their mission.

What advice would you give someone considering starting their own brand?

Don’t wait for everything to be perfect before launching because perfection will never happen. Put your concept out into the world and build from there. As a freelance marketing consultant who has worked with startups and well-established brands since 2016, I still learn something new every single day with Umara. There will be days when you want to give up, moments of regret, and plenty of tears, but you owe it to yourself to keep showing up. So, build a support network, take care of yourself, and keep going.

Our readers love to travel; which destinations are at the top of your bucket list?

The list of destinations is endless, but at the top of my list are Colombia & Panama, Tahiti, and Tanzania. I am also looking forward to returning to India and exploring more; Jaipur and Rishikesh are on the agenda for my next trip.

What does self-care mean to you?

Over the years, self-care has become more holistic for me. As founders, we are often told to pour everything into building our businesses, but I believe in balance, even when it comes to pursuing our dreams.

While I am dedicated to investing in my business, I recognise that it cannot exist without me being at my best. I consider things like my Shreddy membership, therapy, and screen-free getaways as investments in my business as well. If you don’t take time to rest, your body will eventually force you to, and I learned that the hard way.

On the flip side, sometimes self-care means being productive and accomplishing tasks that you may have been putting off. Trust me; you’ll feel better once it’s done! Since I am juggling my freelance work and Umara, I track everything I do and time-block my days. While it may seem mundane, it is an essential element of self-care for me.

Where can people find out more?

You can visit our website at weareumara.com and follow us on Instagram at @weareumara.

Welcome to an exclusive interview with the visionary founders of SANDCAT, Lea Vatsel and Alan Rebane. Join us as we delve into the captivating story behind the birth of this remarkable fashion brand that celebrates self-expression.

Lea and Alan’s unwavering passion for empowering individuals to embrace their unique styles has driven the creation of SANDCAT, a brand that goes beyond mere fashion to become a symbol of confidence, innovation, and boundary-breaking creativity.

Discover the inspiration, the vision, and the relentless pursuit of timeless designs that make SANDCAT a true pioneer in the industry.

Get ready to be inspired and immersed in the world of SANDCAT as we unravel the fascinating journey of two visionaries who have revolutionized the way we express ourselves through fashion….

How did the idea of founding SANDCAT come about, and what was your vision behind creating a fashion brand that celebrates self-expression?

Although SANDCAT launched recently, the idea of SANDCAT as a non-traditional fashion brand took root many years ago. We observed a rising trend in events that embraced unique and unconventional outfits. While Burning Man is widely known, similar events were gaining traction worldwide. What struck us was that it wasn’t just about clothing; it was about valuing self-expression and breaking boundaries. People sought to express their individuality through their attire, but finding truly unique and bold outfits was often a challenge. These events occurred regularly, each demanding fresh and exceptional clothing combinations. As we immersed ourselves in these vibrant occasions, we were inspired by the people and the captivating outfits that stood out from the crowd. This inspiration propelled us to create a brand that would embrace and empower this vibrant community of self-expressionists.

SANDCAT’s mission is to encourage women to confidently own their styles. How do you ensure that each piece from your brand embodies this message and empowers women to stand out?

Indeed, our goal is not only to make women stand out but to do so with unwavering confidence. When selecting our collection, we focus on finding the right balance where you feel incredible in what you wear without compromising comfort. One key element you’ll notice is our extensive use of stretchy fabrics. These fabrics provide comfort and are tailored to fit various sizes and body shapes. We also love that our designs are all handmade, adding a special quality to each item, making them look unique and exclusive. Most importantly, we listen to our customers and continuously strive to improve our designs. This helps us cultivate a community where women can openly share experiences, express themselves, and draw inspiration from one another. That’s the essence of our brand.

Fashion is ever-evolving, with trends coming and going. How does SANDCAT stay relevant in the fast-paced fashion industry while maintaining a distinctive brand identity?

We take great pride in our distinctive brand identity, setting ourselves apart in the fast-paced fashion industry. Instead of chasing temporary trends, we believe that lasting relevance comes from embracing our unique and futuristic approach. Our focus is on creating timeless, innovative, and forward-thinking designs. That’s why we are actively exploring the realm of AI designs, which allows us to push the boundaries of creativity. We look forward to unveiling our AI collection soon!

Collaborations with influencers and celebrities have become common in the fashion world. Have you engaged in any exciting partnerships or collaborations that have had a significant impact on SANDCAT’s journey?

Collaborating with influencers is highly important to us as it helps us gain credibility and trust from our audience. When influencers partner with us, their loyal followers also start to trust our brand, gradually building our SANDCAT community.

In the early stages, we collaborated with the talented Estonian actress, Ingrid Margus (@ingridmargus), who modeled our products and promoted them on Instagram. This collaboration had an immediate positive impact on our brand visibility and paved the way for further partnerships, including one with the highly successful Estonian influencer and media personality, Brigitte Susanne Hunt (@brigittesusanne). As we continue to expand into new markets, we have been fortunate to collaborate with a diverse range of international artists, DJs, and other creative minds. Working with influencers is an ongoing journey for us, and we will continue to collaborate with them to expand our brand.

Could you share feedback and testimonials from your customers regarding their experience of wearing SANDCAT designs?

The main feedback we receive from our clients is the overwhelming number of compliments they receive when wearing our designs. Many people approach them to express admiration for their visually striking outfits. We strive for every design we choose and create to have such an impactful effect. It’s as if our fashion serves as a means to connect with others, acting as a conversation starter.

Our clients also appreciate the attention to detail and unique style that our designs offer, making them feel confident and special on any occasion. We continue to seek new ideas and inspirations to ensure that each SANDCAT design creates a lasting impression and fosters meaningful connections among people.

Where can people find out more?

To explore more of the SANDCAT world, visit our website at thesandcat.com. You can also find us on Instagram @sandcat_official, where we share the latest updates and showcase our clients and collaborators wearing our designs, providing loads of style inspiration.

Welcome to an exclusive interview with House of Sól founder, Nazlican Yoney, a jewellery brand that celebrates unapologetic women and empowers them with elegant armor for every occasion.

In this interview, we delve into the inspirations and vision behind House of Sól, exploring how their unique pieces serve as a suit of armor for modern women, whether they’re attending a dinner or taking charge in the boardroom. Get ready to discover the captivating story and empowering designs of House of Sól…

Can you provide more details on the inspiration behind the establishment of House of Sól and how your academic background in political science and professional experience influenced its creation?

As the Founder, CEO, and Creative Director of House of Sól (HoS), I draw inspiration from my Russian and Arabic heritage, taking pride in being the great-granddaughter of a late-Ottoman grand vizier. With a background in political science and an MBA degree, along with years of managerial experience at Google, my passion for porcelain and gold forming developed in my home studio, which served as my sanctuary amidst a busy professional life. Every weekend, I immersed myself in the craft at the Grand Bazaar in Istanbul, learning from masters about metalworking, gemstone sourcing, and designing timeless pieces.

As a political scientist, I believe that what we wear tells our story, reflecting our values, aspirations, and place in society. This belief forms the foundation of House of Sól’s creations, which blend feminism, politics, contemporary art, and Turquerie. Each piece, named ‘Untitled’ followed by a description, captures the ever-changing meanings of objects across time and space.

Could you explain the significance of the name “House of Sól,” its reflection of the brand’s values and vision, and what inspired your focus on traditional craftsmanship in creating your jewellery pieces?

House of Sól, meaning “Dynasty of the Sun,” was born from the captivating stories and precious stones of Asia Minor. Each handcrafted piece we create, shaped by age-old artisanal techniques, transforms into ‘wearable contemporary art’ within the hidden tunnels of the Grand Bazaar. The brand’s motto, “Ex Oriente Lux,” translates to “the Sun rises from the East,” symbolising the unique culture and creativity originating from this ancient civilisation.

House of Sól pays homage to Turquerie, a post-modern interpretation of Orientalist fashion that imitates Ottoman art and culture from the 16th to 18th centuries. Western Europe’s fascination with the exotic and unknown Ottoman culture, particularly the ruling class, led to the popularity of this trend. Our brand honours the Orient, incorporating its precious stones, metals, and artisanship. Through our one-of-a-kind lock design, necklaces can be mixed and matched, allowing for personalised combinations and even serving as interior design elements.

In what way do you envision House of Sól pieces acting as a suit of armour for women and conveying specific messages through their designs, especially in terms of empowering women and promoting individual expression? Additionally, how do you hope to reshape the perception of fine jewellery through your brand?

House of Sól is a tribute to independent women and the sun, serving as a suit of armour for those who unapologetically embrace their true selves. Our jewellery is not merely an accessory but an indispensable part of a woman’s wardrobe, providing a shield she can wear to a steering committee meeting, a dinner party, or even during significant life transitions like divorcing a dull husband. Moreover, our brand encourages women to purchase jewellery for themselves rather than relying on gifts from men. These pieces are designed to empower women in their everyday battles, celebrating their strength, pride, and womanhood. We aim to challenge the outdated culture of men purchasing jewellery for women and empower women to buy their own House of Sól pieces.

Our goal is not to sell a wide variety of models to a small group of women, but rather to become a woman’s most cherished jewel, worn during important moments like giving a presentation or leaving an expired relationship. All our jewellery is made by women for women, with meticulous care.

Could you elaborate on the significance of collaborating with indigenous artisans and using natural materials in your jewellery? How does this align with House of Sól’s sustainability efforts? Additionally, how do you ensure the uniqueness and limited-edition status of each House of Sól piece?

At House of Sól, our commitment to working with indigenous artisans and utilising natural materials is at the heart of our brand ethos. We believe that jewellery should tell a story, and the artisans who craft our pieces are an integral part of that narrative, just like the natural materials we use. Collaborating with indigenous artisans from Istanbul’s historic Grand Bazaar allows us to preserve and honour ancient cultures and techniques. Our artisans are master craftspeople, bringing generations of skill and knowledge to every piece they create. Operating on a handmade-to-order basis, our production process takes two weeks, reflecting our slow luxury approach. This not only ensures passionate design and ethical craftsmanship but also minimises waste by avoiding excess stock. By handcrafting each piece upon order, we use only the necessary resources, protecting the planet’s limited resources and embodying true sustainable luxury.

Additionally, our commitment to using natural materials adds to the uniqueness of our brand. Our jewellery is not mass-produced; it consists of limited editions, with each piece numbered like artwork. If we obtain enough exquisite gemstones for ten necklaces, there won’t be an eleventh. This approach promotes sustainability and guarantees the individuality of each House of Sól piece.

How do you see House of Sól evolving in the future? Do you have plans for expansion or collaborations?

House of Sól’s journey begins with meticulously crafted jewellery, but our vision extends far beyond that. We aim to revitalise Turquerie, a historical fascination with Turkish art and culture that influenced Western Europe from the 16th to 18th centuries. We want to introduce the world to the rich craft traditions of Asia Minor, which hold centuries of artisanal knowledge and skills. In the near future, we plan to expand into other craft areas such as handmade quilting and Turkish needle embroidery. These traditional crafts align with the spirit of Turquerie, keeping cultural heritage alive in a contemporary context.

Furthermore, we are excited to announce plans for a new line of luxury home wear, including silk kimonos and luxury pyjamas adorned with pearl buttons, featuring post-modern patterns inspired by Turkish tiles. These designs are not just meant to be worn but also intended to serve as crowns.

Our aspiration is to become an all-encompassing lifestyle brand that embodies the essence of artisanship and the grandeur of slow luxury. By merging traditional craft techniques with modern design elements, we aim to create a brand narrative that beautifully captures the diversity and richness of artisanal heritage. House of Sól stands as a testament to timeless beauty, refined elegance, and the celebration of the art of living well.

Could you provide more details about the unique lock you have developed for your brand? What motivated you to create this lock, and what were your design goals?

From the beginning, the signature lock mechanism has been a cherished element of House of Sól’s design philosophy. The lock is not merely a functional component; it represents a key principle of our brand values, transcending the conventional boundaries of jewellery. Our designs are intended to be more than accessories; they also serve as decorative objects for our homes and tables. Our mission is to liberate majestic three-dimensional corals, turquoise, pearls, and diamonds from their traditional role as jewellery, giving them new spheres of influence and purpose.

The lock plays a crucial role in this transformation, acting as the linchpin that allows each necklace to transition into different forms and functions. Designed to detach completely from the necklaces, our unique locks provide owners with the flexibility to explore new ways of usage. This vision was ingrained in our brand ethos from the start but required an intensive 1.5-year research and development process. I invested countless hours in creating drawings, crafting moulds, engaging in discussions with artisans, and producing prototypes. After a six-month trial period, I secured intellectual property rights for the design, making it a distinctive trademark of House of Sól. Thanks to this effort, any woman can enter the world of House of Sól with a single lock and unlock the rest of the jewellery collection. The magical lock allows for the creation of a personalised House of Sól style, combining pearls, corals, and woods from Tahiti, Africa, India, and Egypt according to each individual’s aesthetic. It’s like jewellery with the versatility of Lego.

Could you share a memorable moment or success story in House of Sól’s journey that stands out to you?

One particular achievement that comes to mind is our success in our first year. We were fortunate to be discovered and invited to showcase our collection in two prominent design stores in Manhattan. Shortly after, we participated in a trunk show at a prestigious art and jewellery gallery in the Hamptons. It was a tremendously proud summer for us to see that our vision and dedication to craftsmanship paid off in such a short time. Now, our greatest joy comes from receiving photos on Instagram featuring our HoS necklaces being worn by doctors in the ER and pilots in the cockpit.

How do you engage with your customers and build a community around House of Sól? Are there any unique initiatives or events that you organise?

House of Sól has established a strong presence and engaged community among thousands of active women worldwide. We maintain a vibrant daily conversation on social media with these unapologetically authentic HoS women. Our slogan, “Jewellery for Unapologetic Women,” represents those who know their worth and are not afraid to fight for it.

Among our community are successful professionals such as pilots, surgeons, nurses, academics, students, and entrepreneurs. Their commitment to giving back is noteworthy. At House of Sól, we regularly raise funds to provide scholarships for female students’ university fees, particularly in underprivileged areas.

We also include a different feminist book each year with every purchase of HoS jewellery, and donate these books to public libraries in disadvantaged regions. The dedication of our HoS women to the cause is evident, with some even tattooing “Unapologetic” on themselves.

Our readers love to travel. What destination is at the top of your bucket list?

I find myself continually drawn back to Marrakech, no matter how many times I’ve visited. A stay at El Fenn is my idea of a perfect experience. While I have explored the Middle East and North Africa extensively, immersing myself in their rich cultures and marvelling at their wonders, I have yet to discover the beauties of India in person. It’s a chapter in my travel diary that remains unwritten. Jaipur, with its blush-coloured architecture and regal history, is calling out to me. After India, I have my sights set on exploring the vibrant cultures and historic wonders of Oaxaca and Mexico City.

What does self-care mean to you?

For me, self-care isn’t about sipping kale-infused green juice shots or contorting into pretzel-like poses in a Bikram yoga class. Instead, my self-care routine revolves around simpler things. A silent morning is non-negotiable for me. Those first 2-3 hours of each day are reserved for myself. Sometimes, I indulge in the luxury of a long shower, turning my bathroom into a makeshift spa with flickering candlelight. However, I’m not immune to new trends. Recently, I’ve explored gua sha and Japanese face yoga, and I’ve been pleasantly surprised by the results. Currently, my favourite self-care ritual involves a daily gua sha massage using my preferred oils. Who would have thought that a small jade tool could work such wonders?

Where can people find more information about House of Sol?

Our online store, https://thehouseofsol.com/, is the main source of information about House of Sol. We also showcase our designs on real women, not just polished models from fashion photoshoots.

Our Instagram page features unique styles, professional lives, and stories of authentic House of Sól women every day. We encourage you to follow us to stay updated. You can also subscribe to our newsletter, which we use exclusively to announce new model launches, offering early access to our members: https://thehouseofsol.com/pages/subscribe