Welcome to an exclusive interview with Sophie Dakin, the visionary founder behind Ada Dakin, a sustainable clothing brand that is making waves in the heart of London. In this feature, we delve deep into Sophie’s inspiring journey, uncovering the passion and determination that led her to establish Ada Dakin, a brand committed to blending style with sustainability.

Join us as we explore the brand’s unique approach to slow fashion, its dedication to eco-friendly practices, and its mission to inspire a more conscious and environmentally responsible fashion industry. Sophie’s story is one of resilience, innovation, and a profound commitment to making a positive impact on the world of fashion.

So, let’s embark on this journey together and discover the sustainable magic woven into every Ada Dakin creation…

What inspired you to start Ada Dakin and create a sustainable clothing brand in the heart of London?

I’ve always had a passion for crafting my own sense of style by pairing thrifted discoveries with items from high-street and luxury brands. It has always been a dream of mine to start my own clothing brand, but I honestly never believed in myself…until now! Previously, my career revolved around textile sales, which involved flying internationally every month. Over time, I became increasingly disheartened with my substantial carbon footprint and also the considerable amount of wastage I would witness at every stage of the fashion supply chain. Over the years, I also observed the decline of numerous British factories and mills. All of these factors neatly converged to spark my desire to establish a UK-based brand that could both contribute to and reignite enthusiasm in the British garment production industry.

How did you come up with the idea of using recycled plastic bottles for fabric and trim in your clothing designs?

With a strong commitment to sustainability, I was determined to source the most eco-friendly fabric available. I discovered a UK printer that had recently begun offering ready-to-print Regenesis fabric, crafted from recycled plastic bottles. After conducting a series of color and print tests, I opted for their version of Light Satin, which mirrors the look and feel of traditional satin. It’s truly amazing!

I’m on a constant quest to continue evolving and learning as I aim to steer Ada Dakin toward a circular model. So, despite Regenesis fabric serving as a fabulous solution for recycling plastic bottles, it is not perfect due to its synthetic polyester composition and the microbeads it contains, which pollute our wastewater systems and environment. This season, I am thrilled to announce that the brand is transitioning to a new fabric called Ecovero, derived from wood grain pulp, harvested from sustainable forests, and, most importantly, biodegradable! I doubt that anyone will ever want to part with their Ada Dakin pieces(!), but if they do, they can take great delight in composting all our Ecovero garments!

What challenges did you face when establishing Ada Dakin as a slow fashion brand, and how did you overcome them?

Our primary hurdle revolved around locating a UK-based manufacturer willing to collaborate with us on a made-to-order basis while adhering to the perfect pricing, timelines, and production quantities. Cue a boatload of cold-calling(!), with both myself and Peach the pooch personally visiting manufacturers armed with bags of samples, numerous color-coded Excel spreadsheets, and the most durable dog treats in existence! We initially partnered with a fantastic manufacturer, but their pricing was a little on the high side. So, undeterred, we got back on the road, and on our 14th meeting, we stumbled upon our current East London-based manufacturer, conveniently located a 10-minute bike ride from our home, and who we are now lucky to have the most amazing relationship with!

In the fashion industry, sustainability has become an essential focus. How do you ensure that Ada Dakin remains sustainable in every aspect of its operations?

In an industry where greenwashing is widespread, we are committed to setting ourselves apart by prioritizing transparency and accountability. We endeavor to maintain the highest levels of openness and responsibility and will be conducting comprehensive assessments of our practices on an annual basis. Our dedication to sustainability is enhanced by our participation as a signatory to the SME Climate Commitment, which, in collaboration with the UN Race to Zero Campaign, highlights our promise to halve our emissions before 2030 and reach net zero before 2050. As a further demonstration of our dedication, and after demonstrating a high level of performance throughout their rigorous assessment process, we have just been awarded an ESGmark® certification. This pledges our passion to support ongoing positive change for Environmental, Social, and Governance principles. Our next aspiration is to attain B Corp Status, aligning with our growth as a brand and further solidifying our commitment to ethical and sustainable business practices.

As a founder, how do you maintain the balance between creative design and sustainable practices in your clothing collections?

As the founder, and currently the sole employee of Ada Dakin, collaboration lies at the heart of our design process, with each collaborator bringing their own unique sustainability expertise to the table.

While Ada Dakin is a print-driven brand, we aspire to ensure that our designs resonate with both our customers and the planet by drawing inspiration from nature.

The creative journey begins with curated inspirational imagery, which I often find in my day-to-day life! This season, our designs embrace a mystical nature theme which I’ve titled ‘La Magica.’ My pattern ideas originated from entwined snakes seen in The Craft movie, the most beautiful glowing golden hour sunsets bathing my Hackney apartment, and a vintage celestial printed dress I stumbled upon in Spitalfields market. I then collaborate closely with talented textiles designers who work their magic to transform my concepts into stunning prints.

My dedication to collaboration continues with an amazing pattern-maker who is a true expert in her craft. I rely on her expertise to bring my garment visions to life while ensuring the creation of timeless styles that minimize fabric in our pattern pieces.

Environmental and social responsibility principles extend to our printers and London-based manufacturers. They adhere to stringent zero waste policies, use non-toxic certified chemicals, and provide us with signed declarations affirming their commitment to the International Labour Organization’s principles. The latter of which ensures ethical employment practices, which includes freely chosen employment, the absence of child or forced labor, safe and hygienic workplaces, and fair working hours and pay.

Through our active presence on social media, we aim to not only prove our intentions to our customers but also to educate them with environmental insights and promises of our ongoing sustainable initiatives.

Ada Dakin is made-to-order, which is an unconventional approach in the fast-paced fashion industry. How do you see this method contributing to a better future for the industry?

Our aim is for Ada Dakin to be a beautifully considered counterpoint to the fast fashion industry! We believe in rekindling the sense of anticipation that comes with eagerly awaiting a cherished piece of clothing, so we actively encourage consumers to invest in pieces they will adore and treasure for years to come.

A made-to-order approach aims to revive the appreciation for patience in thoughtful purchasing decisions and to honor the craftsmanship and care that our artisans weave into every single creation! By producing garments only when they are requested, we minimize all carbon footprints associated with manufacturing and transportation and eliminate excessive inventory and the need for mass production.

As proud signatories to the UN’s net-zero initiative, where businesses pledge to reduce their carbon emissions, we firmly believe that slow fashion plays a pivotal role in reducing the disposable culture and nudging closer to being zero waste.

What advice would you give to other aspiring entrepreneurs who want to start a sustainable brand with a focus on slow fashion?

I have both personal and professional advice for those aspiring to launch a slow sustainable brand:

Personal – Believe in yourself and trust your instincts. Brush off any internal or external negative chatter…you don’t need a degree in fashion design, there’s always room for more brands, and don’t let anything hold you back. You’ve already accomplished the challenging part by conceiving the idea of creating a sustainable brand, now take that idea and propel it into action with unwavering passion, knowledge, and determination to succeed, no matter what. If you possess this inner strength and steadfast belief, then everything else will naturally align with your vision. Trust me on this!

Professional – Consider how your sustainable brand can offer the most effective solution to a specific problem. Start by defining your ideal customer in great detail, including their lifestyle, preferences, favorite restaurants, vacation spots, and even niche characteristics. For instance, my initial customer profile focused on a 27-32 year old female who enjoyed Aperol Spritz’s, wearing high-waisted jeans, a crop top, and a Lack of Color fedora at London’s most sought-after rooftop bar with her friends! Next, identify their clothing needs and spending habits, and assess the market to pinpoint where your brand can uniquely excel.

Collaboration is essential for creating a positive impact in the fashion industry. How do you partner with other brands or organizations that align with Ada Dakin’s mission?

We are passionate about forging meaningful partnerships with brands and organisations who share our core values to create a more environmentally conscious and socially responsible fashion industry. We prioritize transparency and accountability in our entire supply chain and work closely with suppliers and manufacturers who use materials and production methods that are climate-friendly. From a future stance, we are currently in conversations to partner with a natural and cruelty-free skincare brand and have also just begun talks to collaborate with a handbag brand, so watch this space!

The fashion industry can be notorious for its wastefulness. How do you educate and empower your customers to make more sustainable choices when it comes to fashion consumption?

The most eco-conscious fashion decision is to re-wear what you already own! And secondly, opt for second-hand purchases. I have always personally shopped at thrift stores and vintage boutiques and still do so. I regularly post on social media about my latest and most exciting thrifted discoveries. Additionally, I use our social media voice as a platform to spotlight environmental concerns and provide guidance to our followers on how to make better fashion choices for themselves and the planet, such as a recent tip on how to donate clothing to charity without the need to leave your home, as many charities now offer free postal bags or home pick-ups, ensuring that you can contribute to a worthy cause with ease.

Have you faced any criticism or skepticism regarding the viability of running a slow fashion brand with a strong sustainability focus? How do you respond to such challenges?

In a world where we have grown accustomed to next-day order deliveries from giants like Amazon or Zara, it is only natural to face criticism questioning the length of time in which consumers will be prepared to wait for their cherished Ada Dakin pieces. Our indicated delivery timeframe on our online store is 4 weeks, however, we frequently fulfill orders much faster, typically within 2 weeks. While most customers understand and appreciate this, there have been a few inquiries from individuals seeking their items immediately.

I strongly believe that the principles of slow fashion and sustainability are integral to the future of the fashion industry, and by openly sharing insights into our supply chain and production processes and by educating our audience about the advantages for both consumers and the environment, we aim to raise awareness about the detrimental effects of fast fashion and shift individual purchasing habits to value thoughtful choices rather than instant gratification.

What are some future plans or initiatives for Ada Dakin that will further amplify the brand’s positive impact on the environment and society?

Our immediate plans are to get our hands dirty! We’re hoping to devote some of our time to working with a reforesting organization so that we can both physically and financially give back to the planet. We also want to strive for B Corp status within the next few years so we need to ensure that we remain true to ourselves (and you!) and our long-term goals by constantly researching new technology, fabrics, and organizations who we can pair with along the way. We’re only just getting started so we’re very excited about what the future holds!

Running a sustainable brand involves a commitment to continuous improvement. How do you stay updated on the latest sustainable practices and incorporate them into your business model?

To ensure our continued growth and learning, we maintain what we affectionately refer to as our ‘Little Green Book,’ comprising a curated selection of environmental, charity, and sustainability blogs, most noticeably earth.org and earth911.com, which we delve into on at least a weekly basis. These enable us to stay up to date with the latest climate, green technology, fabric, and fashion practices. Anything we see and love, which we’re not doing, we pledge to strive to undertake!

Our carefully considered strategic partnership and certification with ESGmark® takes a deeply personal approach and will ensure that we are permanently held accountable to improve on our pledges and remain at the forefront of all new sustainability developments.

Ada Dakin has gained recognition through partnerships with renowned retailers. How do you see the brand’s growth and expansion impacting the slow fashion movement on a broader scale?

Exposure on our chosen retailers’ online sites has given us the opportunity to reach a much wider audience, generating awareness and educating consumers about the importance of slow fashion. This will, in turn, hopefully inspire a shift in consumer behaviors to more considered purchases of great quality investment pieces rather than impulse shopping for fast fashion, and also inspire other brands to adopt similar practices.

Our readers love to travel, what destination is at the top of your bucket list?

I love the California desert with Joshua Tree, CA being my favorite place in the world to visit. However, I regularly fantasize about staying at Amangiri, Utah to hike to Horseshoe Bend, Lake Powell, and Bryce Canyon. I also don’t feel like I’ve explored enough of the UK so I’d love to rent a campervan and go on a dog-friendly road trip around Devon and Cornwall for a few weeks. Peachy would love the Bodmin Jail Hotel, and if she behaves badly, I could always leave her there (joke!)

Where can people find out more?

Ooh, we’re easy to get hold of, follow us on the following channels:

Instagram & Tiktok – @adadakin_

Facebook – Ada Dakin
Pinterest – @adadakin

Website & store: adadakin.com.

In the heart of the ever-evolving fashion landscape, where trends flicker in and out of vogue with the swiftness of a heartbeat, there exists a realm where artistry transcends fleeting styles. A place where silk transforms into a canvas, and every stroke of a brush tells a story.

Join us on a journey that traverses the boundaries between art and fashion, as we unravel the captivating narrative of Lidija Seferovic, a visionary artist who has forged a unique path in the world of wearable art. From the hallowed halls of London’s fashion elite to the tranquil streets of Dubrovnik, Lidija’s story is a testament to the enduring power of passion and the unyielding belief in the extraordinary.

Prepare to be enchanted by the tale of an artist who paints with silk, a dreamer who defied convention, and a creative entrepreneur whose scarves are more than just garments – they are vibrant, evocative stories that adorn those who wear them.

Welcome to the extraordinary world of Lidija Seferovic, where fashion becomes art, and every piece tells a mesmerizing story…

Lidija, you’ve cultivated a unique brand that seamlessly fuses art and fashion through your exquisite hand-drawn silk scarves and textile art. Could you share with us the captivating story of how you discovered this passion and transformed it into a thriving business?

After earning my Bachelor of Arts in Womenswear from the London College of Fashion, I immersed myself in the world of fashion, collaborating with numerous London designers, particularly in Haute Couture, for nearly a decade. However, my enduring love and devotion remained firmly rooted in Fine Art. Having also completed my art education in Croatia, where I received classical training, I yearned to merge these two worlds, to breathe life into a painting in a unique way. I never quite resonated with the notion of digital or screen printing. Mass production on a grand scale wasn’t my aspiration. I hold a deep reverence for traditional craftsmanship and sought to create something exceptional, akin to mini-couture accessories, with only a limited number of each scarf painting available. This is where the concept of hand-painted accessories originated.

Dubrovnik, Croatia, renowned for its rich cultural heritage, played a pivotal role in shaping your artistic style. How has your upbringing in this picturesque city influenced your work and the designs you craft today?

Growing up in Dubrovnik was an extraordinary experience. I attended Luka Sorkocevic Art School in Dubrovnik, which provided me with a solid foundation in drawing and painting techniques, skills that continue to inform my textile artworks and scarf designs to this day. It was an idyllic, carefree time, exploring the city’s architectural marvels, the sea, beaches, and the natural beauty of the surroundings. It was a period devoid of the influences of the internet, social media, or mobile phones, and it allowed me to nurture my creativity. I always return to my artistic roots, drawing from fundamental techniques in art, painting composition, and a classical approach that remains deeply ingrained in my work.

Your scarves are often described as “eclectic.” Could you expound on the sources of inspiration that fuel your creativity, resulting in such diverse and distinctive designs?

I derive immense inspiration from discovering new countries and cultures. Few things exhilarate me more than landing in a new place and meandering through its historic streets, immersing myself in its culture, architecture, colors, and the natural world, including trees and flowers. I’m also captivated by the form and motion of the human body and nature, elements that have always fascinated me. Translating the movement of an object into a vibrant painting, in my case, onto a scarf, has been my abiding obsession.

Each scarf is a labor of love and dedication, painstakingly hand-drawn. Could you guide us through the creative process, from conceiving an idea to bringing one of your designs to life, culminating in the finished product?

I perpetually harbor a multitude of ideas, often while I’m engrossed in completing my current project. As a somewhat indecisive person, it sometimes takes me a while to select a theme and concept. But once I’m content with a theme, my inspiration typically stems from my travels, books I’ve read, or music that resonates with me. I conduct comprehensive research and create several sketches on paper to determine the composition of the painting or design. Then, I dive in, much like any painter would. If the piece demands intricacy, I may lightly outline the composition for guidance, but since everything is meticulously hand-painted, I must exercise great precision. The silk, particularly the sandwashed variety that I exclusively employ, is stretched onto large frames, and the hand-painting commences. Once I’m entirely satisfied with the finished painting, it is removed from the frame, prepared, and delivered to a skilled seamstress for the meticulous hand-rolled hem finishing. The preparatory and post-painting stages can be time-consuming, as silk is a delicate material that necessitates careful handling to avoid stretching, tension, or damage to fine threads.

Establishing a brand from the ground up can be a formidable journey. What challenges did you encounter along the way, and how did you surmount them to carve out your presence in the market?

I encountered persistent suggestions and advice to opt for digital printing, with discouragement against hand-painting wearable garments and accessories, as it was perceived to be less marketable. Some even advised me to focus solely on art. At times, these remarks could be disheartening, particularly when they came from individuals within the industry whom I held in high regard. However, I possessed a strong drive and unwavering belief in the product I had created. I was convinced that there was a niche market for it, and that the path to success lay in crafting something truly unique and beautiful.

Your artistic talent extends beyond scarves and encompasses textile art. How do you strike a balance between producing wearable pieces and crafting larger textile artworks?

Achieving this balance can be challenging at times. There are instances when I envision a design that I believe would work equally well as a wearable piece or as a framed artwork. However, by structuring my work around collections and project-based art pieces, I have managed to maintain equilibrium thus far.

Sustainability is increasingly vital in the fashion industry. How do you ensure that your brand aligns with eco-conscious principles while upholding the highest standards of craftsmanship?

I am acutely aware of the environmental impact of production and strive to minimise it as much as possible. Firstly, my products are not mass-produced; they are meticulously designed and hand-painted by me. Consequently, I can only reproduce a limited number of each collection piece, dependent on the design’s popularity. The sole other contributor is my talented tailor friend, responsible for the final hand-rolled hem finishing. In this way, I am involved in every aspect of production, from start to finish. There is no wastage of silk fabric; I utilize every scrap to handcraft the handles for packaging. Additionally, there are no sewn labels on the product; instead, my hand-drawn signature graces the lower corner, serving as the brand logo, akin to how a painter signs their work. I actively support local small businesses, such as my textile supplier, with whom I have forged a longstanding partnership in sourcing silks.

Collaborations often serve as potent tools for brand growth. Have you engaged in meaningful collaborations thus far, and how do you envision them contributing to your brand’s vision?

I wholeheartedly concur that collaborations are indeed potent avenues for brand expansion, fostering creativity, and often proving deeply fulfilling for both parties involved. My most recent collaboration was with a close friend, a highly talented dressmaker. Together, we crafted a hand-painted wedding dress for one of her private clients, who envisioned a truly unique piece for her church wedding. This endeavour was a labor of love and forged a special connection, especially given our close relationship. I am eager to explore further collaborations in the future.

London is a melting pot of creativity and artistic expression. How has being based in this vibrant city influenced your work and facilitated connections with like-minded individuals?

I can unequivocally state that I will never tire of London; it is an enduring source of inspiration. Since my arrival in 2004 to study at the London College of Fashion, the city has consistently fueled my creative spirit. From my student days to internships with renowned designers, many of whom I still maintain contact with, London has been a wellspring of creative energy. The friends I have made through work have become cherished and enduring relationships. It’s not only enjoyable but also immensely beneficial to bounce ideas and opinions off individuals I hold in high esteem within the industry.

As a creative entrepreneur, how do you maintain motivation and continually reinvent your brand to keep it fresh and captivating in a rapidly evolving fashion landscape?

I endeavour not to become ensnared by the ever-changing currents of seasonal trends. Instead, I trust my instincts and draw inspiration from what moves me at a given moment. I firmly believe that by remaining true to your creative vision, irrespective of external influences, your work will resonate and leave an impact.

Your scarves are wearable pieces of art. How do you envision your creations enriching the lives of those who wear them, and what emotions do you hope to evoke through your designs?

I hope that those who wear my scarves feel empowered, cherished, and stand out in a crowd. I desire for the story behind each painting to serve as a conversation starter, akin to entering a museum and being drawn to the complexity of a narrative as much as to the intricate execution of the painting itself.

With the proliferation of e-commerce and social media, the way we discover and purchase products has undergone a profound transformation. How do you leverage these digital platforms to reach a broader audience and convey your brand’s narrative?

Instagram has proven to be an invaluable platform for showcasing my work and driving traffic to my website, especially during the launch of my new collection. Additionally, my association with Wolf and Badger has been instrumental, providing a substantial platform for reaching a wider audience.

Artistic expression and storytelling often intertwine. How do you infuse elements of storytelling into your brand, and what narratives do you hope your customers perceive through your creations?

Each collection I create possesses its own narrative. Furthermore, every piece within a collection can stand alone as a painting or scarf. I aspire for customers to be captivated by the intricate story behind each piece as much as they are by the high level of detail and execution in the painting itself.

Balancing artistic freedom with commercial viability can be a delicate process for creative entrepreneurs. How do you manage to stay true to your artistic vision while meeting the demands of the market?

Thus far, I have been able to maintain my original vision. Being a textile artist affords me the freedom to translate my passion into wearable art pieces while simultaneously limiting production and audience reach. Retaining control over my work is paramount to me, and I cherish the independence to eschew mass production.

Your journey as a successful artist and entrepreneur serves as an inspiration to aspiring creatives. What advice would you offer to those who dream of transforming their passion into a flourishing brand, mirroring your accomplishments with your art and silk scarves?

Never cease believing in yourself, surround yourself with supportive and caring individuals, conduct thorough market research, and do not be disheartened if success does not materialize immediately. Just as with any endeavor in life, progress takes time, and dreams can indeed come true if you wholeheartedly believe in them. Positivity remains the key in all aspects of life.

Our readers are passionate about travel. What destination tops your bucket list?

Argentina has held the top spot on my bucket list for some time, as well as the southern region of Cuba. I have a deep affection for South America, and my most recent visit was to Cuba, a place I returned to over a year later for a very special occasion. The music, the people, the architecture, the vibrant colors—all of it warms my heart every time I reminisce about it.

Where can people find out more about your work and explore your current collection?

My current collection is currently available at Wolf and Badger, as well as on my website at www.lidijaseferovic.com.

In the world of fashion, where trends often overshadow timeless elegance, there emerges a beacon of inspiration. Meet Yukiko Toyoshima, the visionary founder of Pick Happy, a clothing brand that transcends mere style, offering a profound sense of joy, confidence, and well-being to those who wear her creations. Yukiko’s journey is a testament to the power of passion, heritage, and a relentless commitment to quality and sustainability in a fast-paced industry.

From her humble beginnings in Hokkaido, Japan, to her adventures in different corners of the world, Yukiko’s life has been a tapestry of diverse experiences and cultures. Her family’s legacy of dressmaking, coupled with her global exposure, has shaped her unique design philosophy—a blend of Japanese and European influences that marries classic traditions with contemporary originality. Through Pick Happy, Yukiko has found a way to capture the essence of happiness in every stitch, every fabric choice, and every design.

But Pick Happy is more than just a fashion brand; it’s a celebration of well-being. Yukiko believes that clothing can be a source of genuine happiness, not just for the wearer but for everyone around them. Her dresses are designed to radiate positive energy, to make you feel confident, comfortable, and, above all, joyful.

In this exclusive interview, Yukiko Toyoshima takes us on a journey through her life, her brand, and her vision for the future. Join us as we delve into the creative process behind Pick Happy, explore the eco-conscious practices that drive its sustainability, and discover the profound impact her designs have on the lives of those who wear them. Yukiko’s story is a testament to the magic that happens when passion meets heritage, and her words will undoubtedly inspire you to follow your dreams, just as she has with unwavering dedication. So, let’s dive into the world of Pick Happy and be inspired by the extraordinary woman behind it all, Yukiko Toyoshima.

Could you please share the pivotal moment when you decided to establish Pick Happy? What motivated you to create a clothing brand centred around joy and happiness?

Ever since I can remember, I have dreamt of creating beautiful clothes for women and having my own clothing brand. I was born in Hokkaido, Japan, and raised in a family tradition of dressmaking and custom-clothing design. I also had the privilege of working with one of Australia’s most famous designers before gaining valuable marketing experience with a Swiss watch brand. The dream of having my own brand continued to burn within me as I gained new experiences and explored different parts of the world.

My intuition told me that Pick Happy was my destiny. In 2021, it became clear that the time to launch was now. I sensed how Covid was impacting attitudes and mindsets, draining energy and joy. I set my intention to be helpful by doing what I love most – designing beautiful dresses that make women feel happier and more confident, regardless of the situation. The right clothing can truly transform us!

Your dresses are designed with a focus on high-quality natural fibers and comfort. Could you elaborate on how your upbringing in the family tradition of custom dressmaking influenced your commitment to both aesthetics and functionality?

My mother and grandmother were both expert dressmakers who passed down their traditions to many others. Growing up in a household of skilled dressmakers, it’s probably no surprise that my sister and I enjoyed custom-made clothing crafted by our mother’s hands. She made our clothing exclusively for our comfort and always used natural fibers. As a young woman, I had yet to discover why our clothing was so special. I simply knew that our clothes felt good on my skin and smelled nice when dried under the sun.

Over the years, as I tried dresses made from different materials, I discovered that nothing compares to the beauty and comfort of natural fibers. With natural fibers, I can design pieces that offer versatility beyond being suitable for a single occasion. A great example is Pick Happy’s signature style, the “Angel Jumpsuit.” It exudes elegance and style, making it perfect for dining, socializing, or shopping, yet it is so comfortable that you can even practice yoga in it. Yes, it’s that comfortable!

Pick Happy customers appreciate that our clothing offers both the comfort and function for active lifestyles without compromising on style and elegance. We want you to both look great and feel great!

Your journey has taken you from Hokkaido, Japan, to southern Florida. How have these diverse cultural experiences shaped your design philosophy and approach to creating clothing that resonates with people from various backgrounds?

From my childhood in Hokkaido, Japan, my perspective has been enriched by extensive time living and traveling in other parts of the world (Europe, Asia, Australia/New Zealand, and the United States). For the past eight years, beautiful and picturesque southern Florida has been my home.

Despite having lived in many different environments, I still found it challenging to find clothes that brought me special joy. I sought dresses that were high-quality, elegant, yet affordable with a touch of casual feeling. The kind of dress that, when you put it on, makes you immediately feel comfortable, confident, and happy. I couldn’t find it, but I knew I could create it. So, with Pick Happy, I set out to design dresses that would create that experience for our customers.

Each of the environments I’ve lived in has enriched my perspective and has shaped Pick Happy. I look for beauty everywhere and try to bring it into my designs. Pick Happy’s designs are a reflection not simply of Japanese or European influences, but of the harmony between these rich traditions. Pick Happy style is a unique mix of these cultural influences, offering originality with classic foundations. Customers often comment that Pick Happy style feels new yet somehow invitingly familiar.

“Happy” is a central theme in your brand’s philosophy. Can you tell us about a specific instance when you witnessed one of your customers experience a genuine moment of happiness while wearing a Pick Happy dress?

A customer recently posted about her purchase, saying, “It fits like a dream! I love Pick Happy!” I want every woman to feel this way. Hearing how a Pick Happy dress makes a woman feel is especially rewarding.

I love interacting directly with customers at pop-ups and trunk shows. There’s nothing that compares to experiencing a customer’s joy when trying on a dress for the first time. There have been so many special instances when a customer tries on a garment, feels the fabric on her skin, sees herself in the mirror, and then seeks me out to give me a big joyful smile. There’s no better feeling than knowing Pick Happy is playing a part in her happiness.

In a world of fast fashion, Pick Happy emphasises durability and easy care. How do you balance the desire for lasting quality with the demand for trendy and versatile designs?

Pick Happy is a sustainable and ethical brand that offers durable collections with a commitment to high quality. Our collections are designed for comfort and versatility. Although Pick Happy is stylish and fashionable, we do not chase trends. Fast fashion brands are not our competitors. We serve customers who appreciate quality, authenticity, and timeless elegance.

Your lifestyle promotes well-being, which is reflected in your designs. How do you envision your dresses contributing to not only the physical comfort of wearers but also their emotional well-being and confidence?

Happiness comes from within. It all starts with choosing to be happy and then doing the little things that support your intention. Wearing a beautiful, comfortable dress lifts up your heart and gives you confidence.

The right clothing changes not only us but the world around us. When you wear beautiful, comfortable clothing, happy energy emanates from within you and radiates to others. Friends and strangers smile and compliment you. These unexpected, everyday interactions give you confidence and increase everyone’s happiness. Pick Happy dresses create these warm moments all the time!

The process of designing and creating clothing can be intricate. Could you walk us through your creative process, from the initial spark of an idea to the final product being available for customers?

The production process varies depending on what I am making and whether I am working on a new design, new style, or new fabric. Sometimes my creative process begins with hand sketches to help shape my vision. Alternatively, I may move directly to drawing patterns if the vision is already formed, and then I start draping on a mannequin. To bring the vision to life, I make a sample by hand and adjust it until it looks and feels great!

All other finishing details come after the silhouette is perfected. Once I complete a finished sample, I send it to my production partners. The completed items are returned to me for a final quality check before shipping out from my studio. I want to ensure that each item is special and fulfills our brand promise of helping women feel beautiful, confident, carefree, and Happy.

Sustainability is an increasingly important aspect of fashion. How does Pick Happy integrate eco-conscious practices into its production and design methods?

Pick Happy is mindful about what we do today and is committed to having a positive impact. We consciously seek out processes and methods that protect our environment. Two examples illustrate our commitment. For our fabrics, we have chosen a dye process that minimizes water usage and avoids the use of harmful chemicals. For packaging, we use reusable, natural materials and avoid the use of plastic bags. Each of our customers receives their items protected in natural, cotton dust bags with the affirmation “I am Happy.”

The prints on your dresses are handmade and inspired by your surroundings. Could you share a particular instance or place that sparked the idea for a memorable print in your collection?

Inspiration comes from everywhere, even in my dreams. One of our most popular prints is “Evil Eye in Moroccan Blue.” I was inspired to draw the eye design from the images in my dreams during a yoga retreat in Tulum, Mexico. The color blue was inspired by an art piece that I saw at an exhibition much later. The process of seeing an original drawing come to life in a beautiful fabric is especially exciting. I am so fortunate to have partners specialised in each process that support me as we experiment in turning inspirations into beautiful, finished pieces.

Pick Happy’s designs are described as “timeless, yet easy to care for.” How do you ensure that your dresses remain relevant and appealing across different fashion trends and seasons?

Pick Happy is influenced by the rich tradition of Japanese and European classic styles. I do not follow fashion trends when creating my collections. This is why each piece feels unique and timeless. Customers comment that Pick Happy style feels new yet somehow invitingly familiar.

Our collection is centered on resort wear that is suited for everyday living or excursions in warm climates (vacations, travel, cruise ships, etc.). There is always a demand in these environments for beautiful sundresses, jumpsuits, and kimonos. People are excited about these occasions, and Pick Happy offers clothing to make them feel even happier and more confident.

Your personal journey from a family tradition of dressmaking to founding Pick Happy is quite inspiring. What advice would you give to aspiring entrepreneurs who are looking to start a business based on their passions and heritage?

I am nowhere near qualified to give business advice to anyone (laughs).

From my experience, I would suggest: eat well, exercise, and get good sleep. It’s important to live healthily to have the energy and enthusiasm to create something special. In addition to exercise, I dedicate 20 minutes daily specifically to “mind training” to help me stay centered and develop resilience. In the early stages, physical health and mental toughness are critical.

Also, start telling people around you about your passions and dreams. Bring them to life by sharing them with others. Things start coming together from every direction when you spread your passion. Pay attention to those signs and appreciate them. You will see more signs, and your momentum and confidence will build. Trust the process. If you have a mentor, that is an extra bonus.

Finally, I often remind myself to think about why I want Pick Happy to be successful. My purpose in life is to be happy and to be helpful to others. When I see how Pick Happy dresses make people feel happier, it gives me great satisfaction.

Looking ahead, what do you envision as the next exciting chapter for Pick Happy? Are there any new directions, innovations, or goals you’d like to share with your customers and fans?

My focus is to reach more women and offer them the feeling they get from having the right clothing that lifts their spirit. We recently partnered with the global platform Wolf & Badger to support worldwide orders. I am excited about sharing Pick Happy with more customers and helping them feel beautiful, confident, carefree, and Happy.

Our readers love to travel. What destination is at the top of your bucket list?

My next destination will be a return to a magical place I last visited when I was a teenager. I love to explore new places; however, I am looking forward to revisiting the magnificent lavender field in Hokkaido, Japan. Being there, surrounded by acres of blooming lavender, is like being in a dream.

Where can people find out more about you and follow you?

Please visit us at pickhappy.shop, and you can find us on Instagram @pick_happy. For orders outside the U.S., please visit Wolf & Badger.

In the ever-evolving world of fashion, there are trailblazers who transcend boundaries, challenging conventional norms and paving the way for a more inclusive, diverse, and expressive future. One such visionary is Subin Hahn, the founder of Subin Hahn Fluidwear. His journey is a testament to the power of authenticity and the profound impact it can have on an industry deeply rooted in tradition.

Subin Hahn’s story is not just about fashion; it’s a narrative of self-discovery, resilience, and an unyielding commitment to breaking free from the confines of gendered clothing. In this exclusive interview, we delve into the mind of the creative genius behind Subin Hahn Fluidwear, exploring the inspirations, challenges, and philosophies that have shaped a brand that defies convention.

Join us as we journey into a world where ambiguity is embraced, where gender fluidity is celebrated, and where fashion becomes a powerful tool for self-expression and empowerment. Subin Hahn’s story is a beacon of hope for those who have ever felt constrained by societal expectations, a reminder that the path less traveled often leads to the most extraordinary destinations.

Could you share the story behind the inception of Subin Hahn Fluidwear and what inspired you to challenge traditional gender norms in fashion?

The Subin Hahn Fluidwear brand has been my brainchild since I wanted an outlet to express my own interpretation of fashion influenced by many incidents in my early life. Everyone who knows me knows how obsessed I am with Disney princesses. Having collected dolls and dreaming of having my own “princess dress” as a boy, and experiencing gender expression conflicts in the real world influenced the way I designed my current fluidwear line. Now that I think about it, it is strangely similar to the Barbie movie that recently came out, where the main character experiences the contrast between her perfect fantasy land and the real world that isn’t necessarily positive in many ways, causing existential crisis. Seeing the parallel to my childhood as a young boy who dreamed of becoming a fashion designer and facing all the negative reactions because I am passionate about something that is commonly associated with women was absolutely fascinating to me. This conflict between reality and fantasy inspired me to think about who I am and to consider the many purposes in life that I was made for, which eventually led me to design gender fluid fashion.

There’s no doubt that the limited variety of gender expressions in men’s fashion influenced my decision to create a clothing line that embraces a wider range of gender expressions. When I was younger, wearing anything slightly related to femininity required some sort of mental preparation to deal with people who would look at me or comment negatively, but it was also cathartic to do things out of the box and not care about how others might perceive me. Interestingly, I still find myself riding the fine line between what can be seen as socially acceptable to wear and what can’t, which reflects my own dress practice and emotions I experienced earlier in my life. I feel like I’m subconsciously reflecting this tension from my own dress practice, which can resonate with people who have had similar experiences: men who do not want to conform to the way traditional menswear and unisex fashion is designed.

Additionally, it pertains to the fact that traditional femininity has been overlooked in society throughout history. I believe feminine empowerment is not an exception to the default of masculinity in many cases, especially the way the media portrays it. It is interesting to me that there are a lot of strong, girl boss, warrior images associated with traditional masculinity, which are often portrayed as empowering, while traditional femininity is often portrayed as weak and outdated, which I find contradictory in and of itself. A soft, delicate, caring, quiet yet determined mind is an immense power that is overlooked and mistreated too often. This attribute associated with softness is what continually inspires me about Disney princesses. I mean, look at Snow White and Cinderella who are often misinterpreted as providing unhealthy and outdated portrayal of femininity. In my opinion, they are the perfect archetypes of strong femininity that are driven by their softness, as they lost everything in their life but never complained about the circumstances and still found joy in their lives. Despite the hardships in life, they remain caring for others and hope for the best while doing the next right thing in the given circumstances that earn them what they deserve. In addition, Ariel, Belle, and Jasmine are often oversimplified to the point that they are portrayed as simply sacrificing everything for a man, which is simply not true considering the fact that despite what society imposes on them, they dreamed of an ideal lifestyle and took action in order to attain that lifestyle without losing their softness and caring natures. Rapunzel and Elsa are another great archetype of soft yet strong femininity. They were mistreated in their early years but constantly tried to find purpose in their lives with a redemptive heart for the past, which requires strong determination and bravery that modern society often overlooks. I find these princess characters very inspiring yet sadly they are very much misinterpreted in the media in an attempt to portray traditional feminine beauty as weak and undesirable, which is often done by people who do not really have a better understanding of these characters.

The misconception of traditional feminine beauty, the complexities of my personal dress practice, and my experience of being mistreated for my “feminine” trait led me to embrace femininity, delicate sensibility, and flamboyance as a backbone for my brand’s style. I believe my brand was born to empower the beauty of traditional femininity while advocating gender equality. Although it may seem self-contradictory from a contemporary perspective, it is the best way for me to communicate my thoughts, faith, and dreams in this society that can grow for the better.

Photography by Wesley Sun

“Embrace your ambiguity and reinforce your character” is a powerful statement. How do you translate this philosophy into the designs and overall aesthetic of Subin Hahn Fluidwear?

I have had many instances where people call me ma’am over the phone because I have a female-sounding voice. On rare occasions, some people can’t tell my gender even when they look right at me in the face. As a child, I thought this was irritating, but as I grew older, I came to realize that it may be one of my unique defining characteristics.

As I started working on preliminary designs for my first capsule project, I knew I was leaning towards gender-neutral fashion that is more inclusive than traditional binary fashion. I didn’t want to do just women’s or menswear that I couldn’t fully see myself in. The words genderless and androgynous didn’t really speak to me personally as these words feel like an erasure of the complex expressions that exist inside me, and gender-neutral or unisex didn’t really resonate with me either because they were often more geared toward one side of gender expression like basic menswear. As I delved deeper into figuring out the point of making my collection, it became apparent to me that ambiguity and fluidity were the most defining characteristics of my personality. It seemed more sensible to me to create a fashion system that can confuse people in a way that they can’t easily identify as they are used to, in an attempt to embrace complexity as a unique element of one’s individuality. This train of thought led me to come up with the statement “Embrace your ambiguity and reinforce your character,” which became an essential part of my work.

This idea is embodied in the word “Fluidwear” which I later came up with and it translates my intent to free the minds of the audiences as well as my approach to the development of each item which is outside of the binary gendered systems of fashion. I can only hope that the ambiguity of gender expressions, the eclecticism within a collection that covers a wide range of aesthetics allow people to freely explore fashion in their own terms regardless of how they identify themselves.

Subin Hahn Fluidwear has been redefining the fashion landscape since 2018. What were the initial challenges you faced when introducing this innovative concept to the market?

The size issue was one of the challenges I faced since the gender binary sizing system isn’t quite suitable for gender-fluid clothing. The traditional gendered sizing systems differ internationally as well and it can be difficult to figure out how they translate to one another and it feels somewhat impractical to be honest. Other than some exceptions that might work in some situations, I am not convinced that it is necessary to have so many variable size systems in fashion. When it comes to footwear, some European and Asian countries use the same standardized sizes for women and men, while the US uses different ones. It’s also common for European and Asian footwear sizing to include centimeter measurements. This lack of a consistent international sizing system is a significant issue. I wanted to challenge this by introducing a simplified sizing system that is based on chest measurement, similar to the way gender-neutral clothes are commonly sized. People who fall within the same chest size range can wear the same sizes and it allows for a more unisex approach to sizing. This system makes it easier for customers to choose the right size and reduces the need for multiple-size charts.

Another challenge was the stereotype that clothing should fit a certain way based on gender. People often expect clothing to fit a particular way, especially when it comes to menswear. So, when I introduced designs that were more fluid and didn’t conform to traditional gender expectations, it was met with resistance from some quarters. Some people had a hard time accepting that clothing could be designed in a way that allowed for a greater range of movement and expression.

Additionally, there was a learning curve for me in terms of how to market and position my brand. It was important to communicate the philosophy and message behind Subin Hahn Fluidwear effectively. I had to find a balance between creating fashion that was inclusive and challenging traditional norms while also making it appealing and accessible to a broader audience.

Despite these challenges, I received a lot of positive feedback and support from people who appreciated the concept and were excited to see more gender-inclusive fashion options. Over time, the brand has continued to evolve and gain recognition in the fashion industry.

In your journey with Subin Hahn Fluidwear, how do you measure the success of your brand beyond traditional metrics like sales and profit?

While sales and profit are important metrics for any business, I believe that success for Subin Hahn Fluidwear goes beyond these traditional measures. One of the primary ways I measure the success of my brand is through its impact on people and the broader fashion industry.

1. Inclusivity and Representation: A key measure of success is the extent to which Subin Hahn Fluidwear is able to provide a platform for gender diversity and inclusion in fashion. If the brand can make people feel seen, heard, and respected regardless of their gender identity or expression, then I consider that a significant success.
2. Challenge to Norms: Success is also reflected in the brand’s ability to challenge and expand traditional norms in fashion. If Subin Hahn Fluidwear can contribute to breaking down the rigid boundaries of gendered clothing and inspire other designers and brands to follow suit, then it has achieved a meaningful impact.
3. Positive Feedback: Hearing positive feedback from customers who feel empowered and confident when wearing my designs is a great indicator of success. Knowing that the clothing I create can have a positive influence on someone’s self-esteem and identity is incredibly rewarding.
4. Education and Awareness: Success is also measured by the extent to which the brand can educate and raise awareness about the importance of gender diversity, fluidity, and acceptance in the fashion industry and society at large.
5. Collaborations and Partnerships: Collaborations with other brands, artists, and organisations that align with the brand’s values can also be a measure of success. These partnerships can amplify the brand’s message and reach new audiences.
6. Long-Term Impact: Finally, I believe that the long-term impact of Subin Hahn Fluidwear will be a crucial measure of success. If the brand’s influence continues to grow over time, leading to lasting changes in the fashion industry and a more inclusive approach to clothing design, then it will have achieved its overarching goals.

Ultimately, the success of Subin Hahn Fluidwear is deeply intertwined with its ability to foster a sense of empowerment, acceptance, and freedom of expression for individuals who have been marginalized or excluded by traditional fashion norms.

As we draw this inspiring conversation to a close, we are left with a profound appreciation for Subin Hahn and the transformative impact of Subin Hahn Fluidwear. His unwavering dedication to redefining fashion as a vessel for self-expression, inclusivity, and empowerment serves as a beacon of change within an industry traditionally bound by convention.

Subin Hahn’s journey teaches us that authenticity is a force that can shape not only the clothes we wear but also the world we inhabit. Through his visionary creations, he encourages us all to embrace our ambiguity, reinforce our character, and challenge the status quo.

In a world where the fashion industry often sets its own rigid standards of beauty, Claudia Hoth, the visionary founder of Canela Swim, is carving her own path, one that champions authenticity, inclusivity, and empowerment. Her journey is a testament to the transformative power of passion and purpose, and her brand, Canela Swim, stands as a beacon of hope in an industry that too often perpetuates unattainable ideals.

In this exclusive interview, Claudia Hoth shares her compelling story and the values that drive her brand forward. With unwavering dedication, she has transformed Canela Swim into more than just a swimwear brand; it’s a movement. A movement that challenges stereotypes, breaks down barriers, and celebrates the beauty of diversity in all its forms.

Welcome to the world of Canela Swim, where Claudia Hoth is making waves, and her message of body positivity is spreading like wildfire…

What inspired you to start Canela Swimwear, and how did your personal experiences influence your decision to create a brand focused on inclusivity and body positivity?

I was inspired to start this brand with a deep-rooted passion for empowering women and promoting body positivity. What inspired me the most was the desire to help women feel comfortable and confident in their bodies, especially in settings where they might feel exposed to societal judgment, like the beach.

Growing up, I faced my own struggles with body image and self-acceptance, particularly during my teenage years when I weighed around 280 pounds. Those experiences were transformative for me as they made me reevaluate the importance of self-love and embracing our bodies just as they are. It was during this time that I realized the significance of feeling comfortable in our own skin, and how it can profoundly impact our self-esteem and overall well-being.

The beach can be a challenging environment for many women. Societal standards often promote unrealistic body ideals, leading to feelings of insecurity and self-doubt. I wanted to change that narrative and create a brand that celebrates diversity and inclusivity, where all women could find swimwear that not only looks beautiful but also makes them feel comfortable and confident.

In the journey of building Canela Swimwear, what were some of the biggest challenges you faced, and how did you overcome them?

In the journey of building Canela Swimwear, one of the biggest challenges I faced was the competitiveness of the market. The swimwear industry is highly competitive, with numerous established brands and new players constantly entering the market. Standing out among the crowd and gaining a significant market share required a strategic approach and innovative thinking.

To overcome this challenge, I focused on creating a unique value proposition for Canela Swimwear. I wanted the brand to be more than just another swimwear company; I wanted it to be a symbol of empowerment and inclusivity. By staying true to our mission of promoting body positivity and providing swimwear options for a diverse range of women, we were able to carve out a niche in the market that resonated with our target audience.

Another significant challenge I encountered was realizing that Canela Swimwear was meant for a specific target audience. While inclusivity and body positivity were at the core of our brand, not everyone would be open to accepting and embracing these ideas. Some people may not be receptive to the notion of celebrating diverse body types or might be resistant to change and breaking away from conventional beauty standards.

To address this challenge, I understood the importance of staying true to our brand’s values and vision. Instead of trying to please everyone, I focused on building a strong community of like-minded individuals who shared our beliefs. By nurturing this community and fostering a sense of belonging, we were able to create a loyal customer base and advocates who helped spread the message of body positivity and inclusivity.

How has Canela Swimwear contributed to changing the landscape of swimwear fashion, and what impact do you believe it has had on women’s self-confidence and body acceptance?

Canela Swimwear’s focus on embracing real design and incorporating innovative elements like asymmetrical cuts has had a profound impact on boosting women’s self-confidence. By catering to diverse body types and recognising that beauty comes in all shapes and sizes, the brand has shattered the stereotypical standards of swimwear fashion. This approach encourages women to embrace their uniqueness and celebrate their individuality, instilling a sense of empowerment and pride in their bodies.

For far too long, the fashion industry has perpetuated narrow beauty ideals that often leave women feeling inadequate and insecure about their bodies. Canela Swimwear’s commitment to creating designs that enhance women’s body shapes rather than hiding or altering them has sparked a positive shift in how women perceive themselves. By offering swimwear that celebrates their natural curves and features, women are no longer pressured to conform to unrealistic beauty standards.

The use of asymmetrical cuts is a testament to the brand’s dedication to making every woman feel beautiful and confident in her own skin. These designs strategically accentuate the body’s unique contours, flatter different body types, and draw attention to areas that women may want to showcase. This thoughtful approach to swimwear design empowers women to feel proud of their bodies and embrace their perceived flaws as unique attributes that make them who they are.

As women slip into Canela Swimwear, they are greeted with designs that are not only fashionable but also an extension of their personality and confidence. This transformational experience encourages women to shed self-doubt and self-consciousness, fostering a positive body image and a newfound sense of self-assurance. The confidence radiated by women wearing Canela Swimwear serves as a powerful statement against body shaming and unrealistic beauty standards.

Moreover, by challenging the conventional norms of swimwear fashion and promoting inclusivity, Canela Swimwear has created a welcoming community of like-minded women who support and uplift each other. This community fosters an environment where women feel accepted and valued for who they are, further boosting their self-esteem.

In what ways does Canela Swimwear go beyond just offering a range of sizes and styles? How do you ensure that your brand promotes a genuine sense of inclusivity and empowerment?

Canela Swimwear goes beyond merely offering a range of sizes and styles by actively promoting a genuine sense of inclusivity and empowerment in several key ways:

1. Body Positivity as a Core Value: Canela Swimwear has made body positivity a central pillar of its brand ethos. It is not just about providing various sizes, but also about showcasing diverse body types in their marketing, social media, and advertising campaigns. By featuring models of different shapes, sizes, and backgrounds, the brand aims to celebrate the beauty of all women and challenge the conventional beauty standards set by the fashion industry.
2. Thoughtful and Inclusive Design: The brand’s designs are not just about catering to different body sizes but also about creating styles that flatter various body shapes. By incorporating innovative elements like asymmetrical cuts, strategic color blocking, and supportive structures, Canela Swimwear ensures that each piece is designed to make women feel comfortable, confident, and beautiful in their own skin.
3. Customer Engagement and Feedback: Canela Swimwear actively listens to its customers and takes their feedback seriously. The brand encourages open communication with its community through social media, surveys, and other channels, allowing customers to voice their opinions and suggestions. This approach helps the brand understand the needs and desires of its audience better and ensures that their products truly resonate with their customers.
4. Community Building: The brand focuses on building a supportive and inclusive community where women can connect, share their experiences, and uplift each other. By fostering a positive and empowering environment, Canela Swimwear creates a space where women feel encouraged to embrace their bodies and celebrate their individuality.
5. Representation and Diversity: Canela Swimwear is committed to showcasing a wide range of diverse models, not just in terms of body types but also in terms of ethnicity, age, and cultural backgrounds. This commitment to representation ensures that women from all walks of life feel seen, heard, and valued, contributing to a stronger sense of inclusivity and empowerment.
6. Educational Initiatives: The brand is looking forward to actively engage in educational initiatives to promote body positivity, self-confidence, and empowerment. collaborations with body-positive advocates, Canela Swimwear seeks to challenge societal norms and inspire women to embrace their uniqueness.
7. Charitable Involvement: Canela Swimwear also wants to get is involved in philanthropic endeavour’s and supports organizations that promote body positivity and women’s empowerment. By giving back to the community, the brand wants to reinforce its commitment to making a positive impact beyond just the realm of fashion.

As a founder, what values and principles have guided your decisions in shaping the brand’s identity and mission?

Canela Swimwear’s mission is deeply rooted in our commitment to innovative design, inclusivity, sustainability, transparency, and social responsibility.

Our focus on innovative design elements, such as asymmetrical cuts and strategic color blocking, allows us to create swimwear that flatters and enhances different body shapes. We believe that every woman should feel represented and valued, regardless of her size or background. Our swimwear is a reflection of this commitment to inclusivity, making women feel confident and empowered when they wear our pieces.

Sustainability is a core value at Canela Swimwear. We recognize the impact the fashion industry has on the environment and are dedicated to minimising our carbon footprint. From sourcing eco-friendly materials to implementing ethical manufacturing processes, we strive to ensure that our swimwear is not only stylish but also environmentally responsible.

Transparency is key to building trust with our customers and community. We are open about our values, practices, and the journey of our brand. Our commitment to social responsibility extends beyond our products. We actively support initiatives and organizations that promote body positivity, women’s empowerment, and environmental conservation.

As a young brand, we understand the challenges that fellow entrepreneurs face, especially women in business. We proudly support other small businesses, such as our lawyers—an all-woman firm that started just two years ago. We believe in collaboration and lifting each other up, creating a network of support and encouragement within the entrepreneurial community.

Our manufacturer is as young and passionate as we are. By working together, we not only ensure the quality of our products but also empower each other’s growth and success. We take pride in fostering meaningful partnerships that align with our values of empowerment and support.

Our customers are at the heart of everything we do. We actively seek and welcome feedback, engaging with our community through various channels. This customer-centric approach helps us continuously improve our designs and services to better meet the needs and desires of our valued customers.

We have created more than just a brand; we have built a supportive community of like-minded individuals who share our values of inclusivity and empowerment. We create spaces for women to connect, share their experiences, and uplift each other. Through our community-building efforts, we aim to foster a sense of belonging and camaraderie among our customers.

What strategies have you employed to create a strong and engaged community around Canela Swimwear, and how do you maintain a genuine connection with your customers?

Creating a strong and engaged community around Canela Swimwear has been a priority for us, and we have employed several strategies to achieve this goal.

1. Active Presence on Social Media: We love engaging with our customers on social media platforms.
2. Customer Feedback and Surveys: We actively seek feedback from our customers to understand their needs and preferences better. Through surveys and feedback forms, we gather valuable insights that help us improve our products and services continuously.
3. Personalized Communication: Maintaining a genuine connection with our customers is essential. We respond to their inquiries, comments, and messages with personalised and thoughtful responses, showing that we value and appreciate each individual in our community.
4. Customer Appreciation Events and Activations: We love organizing events and activations that involve our customers directly. From online contests to in-person meetups (when possible), these activities allow us to interact with our customers and show our appreciation for their support.
5. Collaborations and Co-Creation: We believe in involving our customers in the creative process. Through collaborations and co-creation initiatives, we seek their input in designing new collections and ensuring that our products truly resonate with their preferences.

The fashion industry can sometimes perpetuate unrealistic beauty standards. How does Canela Swimwear challenge these norms and contribute to a more positive and diverse representation of women’s bodies?

One of the ways we achieve this is by offering an inclusive range of sizes and thoughtfully crafted designs that flatter and enhance different body types. We want every woman to feel confident and beautiful in our swimwear, regardless of her shape or size.

In our marketing campaigns, we showcase real women who represent a diverse spectrum of body sizes, shapes, ethnicities, and backgrounds. Our visual content aims to empower women and encourage them to embrace their bodies with pride and self-love.

At Canela Swimwear, we reject the idea of a “one-size-fits-all” approach to beauty. Instead, we celebrate and uplift individuality, encouraging women to embrace their unique attributes. We firmly believe that beauty comes in all forms, and we aim to promote this message through our brand.

Additionally, our commitment to sustainable and ethical practices aligns with our goal of promoting positive body image. By rejecting the harmful narrative of disposable fashion, we contribute to a more conscious and mindful approach to beauty and fashion consumption.

In your view, how important is it for fashion brands to align themselves with social causes and advocate for body positivity and inclusivity?

Advocating for social causes and promoting body positivity and inclusivity is essential for fostering a positive and inclusive society. Brands have a unique platform to influence cultural norms and empower individuals.

When brands promote body positivity, they challenge unrealistic beauty standards, fostering self-acceptance and increased self-confidence. Representation of diverse body types and backgrounds in marketing campaigns promotes empowerment and a sense of belonging for consumers. Moreover, brands’ commitment to social responsibility and inclusivity builds strong connections with customers and inspires positive change in the industry.

Canela Swimwear has undoubtedly made an impact on the lives of many women. Can you share any heartwarming customer stories that exemplify the brand’s mission and values?

Canela Swimwear’s impact on the lives of women is truly heartwarming, and we have received countless customer stories that exemplify our brand’s mission and values. One such story involves Sofia, a woman who had battled with body image issues for years. Upon trying on one of our swimsuits, she was amazed by how the innovative design and inclusive sizing flattered her body and made her feel confident and beautiful. Sofia shared her transformational experience on social media, expressing her gratitude to the brand for creating swimwear that celebrated real women’s bodies. Her heartfelt post resonated with many others, inspiring them to embrace their bodies and seek empowerment through our swimwear.

As a female entrepreneur in the fashion industry, have you faced any specific challenges or biases? How do you navigate and overcome them?

As a 23-year-old female entrepreneur in the fashion industry, I have indeed faced specific challenges and biases. Being a young woman in the fashion industry can lead to people not taking you seriously or underestimating your capabilities. However, I have navigated and overcome these challenges through determination, resilience, and a relentless pursuit of excellence.

One of the ways I address biases is by demonstrating my knowledge and expertise in the fashion industry every day. I consistently seek to expand my skills and stay updated with the latest trends and developments. By showcasing my dedication to the business and showcasing my talents, I have been able to earn the respect and recognition of others in the industry.

I firmly believe that age and gender should never define one’s potential for success. Instead of letting biases discourage me, I use them as motivation to prove that I am capable of achieving great things in the fashion world. Each challenge becomes an opportunity to push beyond my limits and show that I can overcome any obstacles that come my way.

Building a strong support network has also been instrumental in my journey. Surrounding myself with mentors, peers, and advisors who believe in me and my vision has been invaluable. They provide guidance, encouragement, and a sense of camaraderie that bolsters my confidence and keeps me focused on my goals.

I recognise that representation and breaking stereotypes are essential. By promoting diversity and inclusivity in my brand and business practices, I aim to be a positive example for other aspiring entrepreneurs, proving that age and gender should never hinder one’s ambitions.

Canela Swimwear has grown significantly since its inception. How do you balance the pursuit of growth and profitability with staying true to your brand’s core values?

We balance the pursuit of growth and profitability with staying true to our brand’s core values by prioritizing mission-driven strategies, putting customers first, adhering to ethical practices, maintaining a long-term vision, and seeking strategic partnerships. Transparency and continuous improvement ensure brand integrity while promoting body positivity, inclusivity, and sustainability.

Sustainable and ethical practices are becoming increasingly important in the fashion world. How does Canela Swimwear address these concerns and ensure responsible manufacturing and sourcing?

1. Eco-Friendly Materials: We prioritize the use of eco-friendly and sustainable materials in our swimwear production. Our fabrics are carefully selected to reduce the use of harmful chemicals and minimize water consumption during the manufacturing process.
2. Fair Labor Practices: We ensure that all the individuals involved in our manufacturing process are treated fairly and ethically. Our production partners adhere to strict labor standards, providing safe working conditions and fair wages to their employees.
3. Local Production: We opt for local production to support local economies and reduce our carbon footprint through shorter transportation distances. All our suppliers are Mexico City-based.
4. Reducing Waste: We actively work to reduce waste during the manufacturing process by optimizing pattern cutting and production methods.
5. Limited Edition Collections: To promote sustainability, we often release limited edition collections, encouraging conscious consumption and discouraging fast fashion trends.

What role does social media play in promoting body positivity, and how does Canela Swimwear leverage these platforms to spread its message?

Social media plays a vital role in our brand’s mission to promote body positivity and empower women. Through diverse representation and unretouched images, the brand challenges beauty norms and celebrates individuality. Engaging with the community fosters inclusivity, and inspirational customer stories showcase the positive impact of embracing one’s body. Educational content on body positivity and sustainability sparks meaningful conversations. Inclusive campaigns and community events amplify the brand’s message of self-love and acceptance. Leveraging social media strategically, Canela Swimwear reaches a global audience, becoming a powerful advocate for positive change in the fashion industry.

Many young women aspire to become entrepreneurs and create meaningful businesses. What advice would you give to those who want to follow a similar path and make a positive impact in the fashion industry?

To young women aspiring to become entrepreneurs in the fashion industry and create meaningful businesses with a positive impact:

1. Believe in Yourself: Have confidence in your abilities and believe in your vision. Embrace your unique perspective and don’t let self-doubt hinder your dreams. You have the power to make a difference in the industry.
2. Identify Your Values: Determine the core values that will guide your business. Whether it’s sustainability, inclusivity, or ethical practices, let your values be the foundation of your brand and decisions.
3. Stay True to Your Mission: As you navigate challenges and opportunities, stay committed to your mission. Your purpose will serve as a compass, guiding you towards creating a positive impact.
4. Learn and Adapt: The fashion industry is ever-evolving. Stay curious, continuously learn, and adapt to changing trends and consumer needs. Be open to innovation and embrace new opportunities.
5. Empower Others: As you build your business, empower those around you. Support other women, foster diversity, and create an inclusive work environment that promotes growth and creativity.

Remember, the journey of entrepreneurship is not always smooth, but it can be incredibly rewarding. Embrace your passion, stay true to your values, and take each step with determination and purpose. By making a positive impact in the fashion industry, you have the potential to inspire others and create meaningful change.

Looking ahead, what exciting plans and developments can we expect from Canela Swimwear in the future? How do you envision the brand’s continued contribution to the body positivity movement?

Canela Swimwear is thrilled to embark on exciting plans and developments that will further contribute to the body positivity movement. We envision expanding our product offerings to include sportswear and athleisure, creating a holistic experience for women to feel comfortable and confident not only at the beach but also while engaging in various physical activities and leisure pursuits.

Our foray into the sportswear and athleisure market aligns perfectly with our brand’s core values of promoting body positivity and empowering women. We aim to design functional and stylish activewear that caters to diverse body types, celebrating the beauty of every individual. Whether it’s hitting the gym, practicing yoga, or simply enjoying a casual day out, our sportswear line will be designed to embrace and enhance the natural beauty of women, inspiring them to feel empowered in all aspects of their lives.

In addition to our expansion, we will continue to leverage social media and community engagement to foster body positivity and inclusivity. Our platform will remain a safe and empowering space for women to share their stories, celebrate their uniqueness, and connect with others who resonate with our brand’s message. Through diverse representation and authentic content, we will reinforce the notion that every woman deserves to feel confident and beautiful in her own skin, regardless of societal standards.

Where can people find out more?

To learn more about Canela Swimwear and stay updated with our latest designs, body-positive messages, and community engagement, please visit our website at www.canelaswim.com. You can also follow us on Instagram @canelaworld. Join us on our journey of promoting body positivity and empowering women to embrace their uniqueness.