Semi formal attire falls between more dressy, casual styles, such as business casual, and formal attire that requires long evening gowns. Semi formal attire may be required at weddings, parties, or other events, and it’s important to dress appropriately for your semi formal event so you can match the overall dress code and vibe of the event.
If you aren’t too sure what semi formal attire is, you’re in the right place. Our guide gives you further details on semi formal dress codes in addition to some ideas for semi formal outfits that help you figure out what to wear.
Your Guide to the Semi Formal Dress Code
The semi formal dress code is a step up from business or professional casual while not being quite as dressy as a formal dress code.
Where formal dress codes require evening gowns or long dresses a majority of the time, semi formal dress codes allow for knee-length or dressy cocktail dresses. You may also wear a classy pantsuit or a jumpsuit to a semi formal event without it being considered out of place.
For men, the semi formal dress code calls for a suit, dress pants and a blazer, or a collared shirt and vest. You can pair this outfit with dress shoes and simple accessories, but stay away from jeans, slacks, and tuxedos – neither of these options properly fit the semi formal dress code style.
Semi Formal Outfit Ideas
The following outfit ideas for your next semi formal event will give you more insight into this dress code and what you could potentially wear. We list both ideas for men and women to get your thoughts on your outfit started.
Semi formal outfit ideas for women:
A cocktail or midi dress
A maxi dress that is more casual than a formal evening gown
A pantsuit or jumpsuit
A knee-length dress that might be on the more formal side
Semi formal outfit ideas for men:
Dark suit
Dress pants and a collared shirt
Blazer or suit jacket over a dress shirt and pants
A light-colored suit, depending on the occasion and time of year
Make sure that you take into account factors like the type of semi formal event (for example, weddings require different considerations like the color of your outfit), the season during your event, and the venue. All of these factors may affect the specific semi formal outfit you choose to wear.
How Do I Accessorize My Semi Formal Outfit?
Accessories for semi formal outfits don’t need to be as demure and understated as those generally recommended for formal outfits. However, you also shouldn’t overdo it with the accessories like you might with your casual outfits.
You can wear larger pieces of jewelry, necklaces, earrings, and a shrug or a shawl with your semi formal outfit. Men may wear lapel pins, cuff links, and ties or bow ties with their semi formal outfits.
For shoes, women can wear high heels, strappy sandals, or classy flats depending on the season. Men can wear dress shoes or a pair of lace-up shoes that match their outfits.
Where Do I Purchase Semi Formal Attire?
Purchasing semi formal attire doesn’t need to be the stressful event you might consider it to be. You can search for semi formal attire in a local boutique store, at your local mall, or online.
For online shopping, we recommended the Sherri Hill Collection – you can browse short formal dresses in this collection, most of which are perfect for a semi formal event.
If you are on a budget, we recommend browsing thrift stores for your next semi formal outfit. You can usually find unique dresses or semi formal outfits that only need slight tailoring to make them well-fitted and ready for wear.
Turning Heads at Your Next Semi Formal Event
Dressing for a semi formal event can be confusing due to the semi formal dress code – many individuals have a hard time navigating this dress code as it is on the line between business casual and formal.
Review our guidance on the semi formal dress code and our semi formal outfit ideas for men and women to get a good sense of this style before you select the best outfit to turn heads at your next semi formal event.
In the realm of fine jewellery, where craftsmanship meets artistry, one name shines brightly – Gloria Bass. With an illustrious 45-year journey as a jewellery designer, Gloria Bass stands as the Presidente of Elegance, crafting timeless pieces that seamlessly blend sensuality, sophistication, and unparalleled craftsmanship.
As the driving force behind Gloria Bass Design, she has not only redefined the essence of wearable art but also established herself as a luminary in the industry. From defining moments that shaped her approach to design to creating multi-dimensional “Swiss Army” necklaces, Gloria’s portfolio is a testament to her unwavering commitment to precision, attention to detail, and a keen eye for the finest materials.
In this exclusive interview, we delve into the creative mind of Gloria Bass, exploring her inspirations, design philosophy, and the delicate dance between traditional craftsmanship and contemporary techniques.
Join us as we uncover the stories behind her creations, the significance they hold for her clients, and the exciting future she envisions for Gloria Bass Design in the ever-evolving world of fashion and art.
Get ready for an inspiring journey into the world of jewellery design, guided by the Presidente of Elegance herself, Gloria Bass…
Can you share a defining moment in your 45-year journey as a jewellery designer that has significantly shaped your approach to design and craftsmanship?
A defining moment, like “an overnight success,” can sometimes take a while to evolve. My encounters with those few people who became my mentors certainly shaped my approach to design and validated the importance of good craftsmanship. Their belief in me propelled me forward.
Your creations are known for evoking sensuality and elegance. How do you balance these elements to create pieces that are not only visually stunning but also comfortable to wear?
No matter how stunning a piece may be, if it isn’t comfortable, the thrill of wearing it is diminished, and it will remain in the drawer. When designing a piece of jewellery, comfort is one of the main factors I take into consideration.
With an international clientele, how do you navigate cultural influences in your designs to ensure they resonate with a diverse range of customers?
I often find something that visually inspires me when I travel. That inspiration, to varying degrees, becomes incorporated into my design sense and shows itself in my work. There is a universal appeal to something that is familiar, yet at the same time different.
The combination of voluptuous pearls, breathtaking gems, and distinctive goldsmithing techniques sets your designs apart. Could you elaborate on your creative process when working with such exquisite materials?
The wonderful materials I have been fortunate to find are exciting on their own, and by the time I have them in my hands, I’m already beginning to formulate what I would like to produce. At times, the materials themselves dictate what needs to be done.
As the soul of Gloria Bass Design, how do you infuse your personal sensibility into each piece of jewellery, and how has this evolved over the years?
I think it just comes naturally at this point, and I won’t make anything that I do not like. The focus is on the beauty of the gems, and the structure of the piece is infused with my own sensibilities. Occasionally, a client comes in with a piece that I made for them 30 years ago. It gives me great pleasure to see it again and know that the design is still as relevant today.
Precision and attention to detail are evident in your work. Can you share a specific instance where your commitment to these qualities resulted in the creation of an extraordinary piece?
I was once commissioned to make a necklace for a client using her pearls and diamonds. She wanted to have a “multi-purpose” piece that could be worn in several different ways. The end result was a “Swiss Army” necklace which could be separated and worn as 4 different necklaces. The textured gold and diamond clasp sat in the centre of 4 short strands of pearls. It could be split apart to be worn as a long double strand with two clasps, or as two separate necklaces with smaller clasps. It was an immensely satisfying and challenging engineering project.
Custom-made pieces play a significant role in your portfolio. How do you collaborate with clients to ensure their individual needs and preferences are seamlessly integrated into the design?
Custom-made pieces are difficult in that the commission often includes the client’s stones, which have been removed from old jewellery. I appraise the individual client’s personality, profession, and lifestyle in producing designs that will work for them while still maintaining my design aesthetic. I like to push the client’s comfort zone a bit, and, thankfully, they trust me enough to go with it.
Montreal serves as the backdrop for your workshop. How does the city’s culture and ambiance influence your creative process and the overall aesthetic of Gloria Bass Design?
Montreal is a very cosmopolitan city, and we benefit from diverse cultures here—predominated by French and English. There is a European sense of sophistication and elegance that infuses itself into everything. As a result of this, my work needs to have a brand appeal, and I am aware of this factor.
In an industry where trends can change rapidly, how do you maintain a timeless quality in your designs while staying innovative and relevant?
I am always aware of trends but don’t necessarily agree with or follow them. I think my work transcends trends and is timeless in itself.
Over the years, you’ve built a team of highly skilled assistants and craftsmen. How do you foster a collaborative environment that allows for the seamless execution of your creative vision?
I have been blessed to build a solid relationship, over many years, with craftsmen and suppliers who understand my sensibility and can deliver the level of quality I require in my work. In the end, every piece that comes out of my workshop has my name on it and reflects that creative vision.
Your creations often become wearable works of art. Can you share an anecdote where a piece of jewellery took on special significance for a client, turning an ordinary day into an extraordinary one?
I often work with a client’s inherited jewellery and turn it into a relevant and wearable piece. The joy expressed by the client upon seeing the work is always extraordinary. I once remodelled a diamond ring given to my client from her late husband. She could not wear it as a ring but was reluctant to get rid of it. I turned it into a very wearable and casual necklace that took on a very different meaning. She was blown away.
Jewellery is often associated with special occasions. How do you envision your pieces becoming a part of everyday life, beyond the traditional realms of celebrations and events?
Tastes in jewellery have changed over the past few years, and COVID has accelerated that process. For many years even before COVID, my clients have been asking for a piece “that I can wear every day.” That means office, evening, dressed up, or jeans. I get immense pleasure from bumping into clients (in the course of a day or at an event) and seeing them wearing a piece they proudly proclaim they rarely take off. And I still enjoy designing a spectacular piece of jewellery for that special celebration!
As a goldsmith and designer, technology must have played a role in the evolution of your craft. How do you balance traditional craftsmanship with contemporary tools and techniques?
I must admit that I am not a fan of computer-assisted jewellery pieces. I find that they have no soul. We still rely on traditional jewellery craftsmanship, which, sadly, is a dying art. I am all for any process that can shorten the time it takes to hand fabricate a piece of fine jewellery, but I always come back to traditional handwork.
The use of the finest materials is a hallmark of Gloria Bass Design. How do you source and select materials to ensure the superior quality that your brand is known for?
I have a network of gem dealers I trust and have worked with for many years. After all these years, I have developed a very good eye and can instantly spot something extraordinary and exciting to work with. I am also aware of the problems the gem industry is facing, especially since COVID shut down mines and reduced the labor market significantly. I must ensure that the pieces I buy are from trusted sources that can supply the quality I use.
Looking ahead, what excites you the most about the future of jewellery design, and how do you see Gloria Bass Design continuing to make its mark in the ever-evolving world of fashion and art?
There are many young jewellery designers who are bringing a new focus into the industry. It is always exciting to see a different way of looking at things. GBD will continue to evolve alongside the fashion and art world.
Our readers love to travel, what destination is at the top of your bucket list?
Japan is at the top of my bucket list. Japanese fashion and design are extraordinary. We were in the beginning stages of planning a trip when COVID hit the world.
What’s your go-to quote when you are lacking motivation?
“It will come”…. I need to put it aside and return at a later date.
Where can people follow you and find out more?
My website – gloirabassdesign.com – is updated with new pieces/new collections twice a year. My contact information is located on my site as well. I can also be followed on Instagram @gloriabassdesign.
In this exclusive interview, House of Coco sits down with Sofie Andersson, the visionary founder of Anekdot, a groundbreaking brand that is redefining sustainable fashion. Dive into the inspiring narrative as Sofie shares the captivating journey behind Anekdot, her commitment to ethical practices, and the fusion of exquisite nostalgia with modern design that sets her lingerie, swimwear, loungewear, and accessories apart.
Join us on a journey through the brand’s sustainable mission, empowering local craftswomen, and the unique design process that shapes each limited edition piece. Discover the fascinating stories behind Anekdot’s upcycled materials and how the brand is making waves in influencing the broader fashion industry towards a more sustainable future.
As Sofie unveils her future sustainability goals and the vibrant Anekdot community, readers are invited to delve into the world of conscious fashion, where loved clothes last and every piece tells a story…
Origins and Inspiration:
Can you share the story behind the inception of Anekdot? What inspired you to start a brand that focuses on transforming surplus materials into high-quality fashion pieces?
I wasn’t happy with the social injustices and environmental crisis caused by the fashion industry and I could not find lingerie that reflected my values while also having the aesthetic, quality, and comfort that I was looking for to wear myself. I felt an urge to create lingerie in sensual and special materials sourced in Italy where I studied, and design them in a way that celebrates the female form.
I wanted to empower women from within, knowing that the item worn close to the body is made with love and ethics. Lingerie that makes women feel comfortable in themselves and live their values. By using surplus materials each item also comes in limited edition that’ll make you feel as special as when you are thrifting quality vintage.
Sustainable Fashion Mission:
Anekdot has a strong emphasis on sustainability. How did the idea of upcycling surplus materials come about, and how does it align with your vision of fashion and environmental responsibility?
As a designer, I have always been inspired by the fabrics themselves and been the most creative when looking at the fabrics available and do the best out of them. After I graduated in Florence and relocated to London to work with sustainable fashion pioneers, I understood better the massive environmental problem caused by the fashion industry due to the crazy amount of pre-consumer waste in the production chain, and I got utterly committed to continue to source and work with these materials to save precious resources.
In my opinion, to use already existing materials that would otherwise get thrown away is the most sustainable material to use, since even recycling them into other materials would require more energy and water resources. To create underwear and swimwear out of surplus materials is perfect since we can easily cut around potential defects and use smaller off-cuts and smaller quantities and still make designs without necessarily showing a patchwork aesthetic. It’s more work to source the materials and more time-consuming to produce from them, and when we finish a loved product unfortunately we can not reproduce it. But as a small responsible brand, we are highly committed to working in this way for a sustainable future.
Local Craftswomen Empowerment:
Your production involves collaboration with small woman-owned factories in Poland. How has this partnership empowered local craftswomen, and why is supporting women in the manufacturing process important to Anekdot?
We are producing partly with local seamstresses in Berlin and partly with small woman-owned factories in nearby Poland, to save CO emissions by local production, and by having a close relationship with our craftswomen we make sure that each person gets paid fairly. We want to avoid blood, sweat and tears in the production of our collections, which sounds like something to take for granted, but unfortunately is not easy to control if producing far away or even worse outside Europe.
We want that the women who produce for us can actually live from it, and even better, also enjoy the process. It is important for Anekdot because me as the designer and owner of the brand would not be able to sleep at night if I knew that the people who produce for us were not treated well. There have been many catastrophes happening in the fashion industry which shine a light on the problem, like the Rana Plaza disaster in 2013, and unfortunately child labor and extremely bad work conditions are keep on happening. If I want to continue work in fashion, I want to avoid being a part of this problem, at any cost.
Unique Design Process:
Anekdot’s designs are described as a fusion of exquisite nostalgia and sleek comfort. Can you walk us through the design process, particularly how you balance the historical and the modern in creating your lingerie, swimwear, loungewear, and accessories?
First of all, I´m inspired by the material that I source. A decorative floral lace, a minimal sexy mesh, a classy silk.. once I have the materials that I fell in love with in front of me, I imagine how they would best fit the female body and the everyday life of a modern woman. I want the woman to feel comfortable, sexy and special and to bring a touch of nostalgia in the way that the lingerie is shaped or having special details that´s inspired from vintage lingerie.
The amount of vintage feel needs to be balanced with the fabric and to fit into the modern life. For example, if the fabric already is vintage style, I would do the style more minimal and Scandinavian style details, meanwhile if the fabric is modern-looking, I would prefer a high waist vintage style panty and small front hooks on the bra like a vintage corset. Anekdot lingerie should not be pieces to hang and create dust in your wardrobe; they are created to be lived and loved in the everyday life and this harmony and a good amount of comfort is, therefore, super important.
The Upcycling Concept:
Anekdot is an upcycle brand, focusing on using leftover materials. How do you ensure that the upcycled materials meet the high-quality standards expected in the fashion industry?
Most of our leftover materials are sourced directly from the fabric supplier and they have all the quality composition tags on them where the quality is tested as usual on their production. The reasons why they are leftover vary; it could be a defect every 10 meters like a hole or stain, or it could be that the color turned out a bit different than what the original client order, or it could be that the elasticity or width of the fabric became different than what it was supposed to be.
It could also be that they produced too much or too little.. or because it was produced a long time ago and not in their latest catalog. The quality is still perfect. When we source from other designer leftovers or deadstock in other ways when there is no fabric composition tag on them, I quality control the fabric personally by burning them to know the composition (I studied fabric science) and test washing them to know if any defects appear.
Limited Edition Philosophy:
Anekdot’s products are described as limited editions. Can you elaborate on why this approach was chosen and how it aligns with the brand’s values and commitment to sustainability?
I wanted to create pieces that make women feel special and not look like everyone else. I always loved shopping vintage because when you find a treasure you know it´s only you who will wear that unique piece. For hygiene reasons, I don´t want to shop vintage lingerie, and therefore I wanted to create a collection of lingerie and swimwear that is produced in limited edition and feels as special and fun to shop as vintage.
At the same time, by producing from surplus materials, we have no other choice than to produce limited edition, since once we finish the fabric of a certain piece we cannot buy it again.
Championing Slow Fashion:
Anekdot’s commitment to making sure “loved clothes last” reflects a slow fashion philosophy. How does the brand encourage consumers to adopt a more mindful and sustainable approach to their fashion choices?
Our lingerie and swimwear are meant to be lived and loved for many years, and therefore many of our items are versatile to be able to wear them in many different ways to not get bored of them. Many of our items also fit to wear to different occasions; like our robes, they fit to wear from the beach to the bedroom to a restaurant.
And our swimwear also fit well to wear for sport like yoga and as tops for clubbing (Berliner style hehe), and our swimwear are also sold as separate items, so you can mix and match top and bottom to have a lot of variations, if you one year want to buy just 1 new item to get more variations of your already existing Anekdot items.
We also encourage to repair your Anekdot items if they break in any way. Laces are delicate materials so if you get stuck in your pants zipper for example, we are happy to repair them for you!
Empowering Anekdot Community:
Anekdot seems to build a community around its brand. How do you envision the Anekdot community evolving, and how can individuals become more actively involved in supporting the brand’s mission?
We love to treat our community with exclusive deals and exclusive limited edition product launches, and also offline and online events to mingle together in person. The best way to know about everything Anekdot is to sign up for our newsletter!
We also have a Rewards program where you can Earn points (=discount) by placing orders and on your birthday, for example, and you can also Earn discounts by spreading the word about Anekdot to your friends. All of this means the world to us and supports our mission in the best way. And the more people we have onboard, the more amazing products and events we will be able to offer!
Our readers love to travel, what destination is at the top of your bucket list?
India, it’s a fascinating country using Ayurveda a lot to encourage health and wellbeing and I’m curious to learn more about this and also to meet creators there.
What’s your go-to quote when lacking motivation?
Do what you can, with what you have, where you are.
In the dynamic world of fashion, where trends evolve and styles emerge, there are those rare individuals who embark on a mission that transcends the ephemeral nature of design. Simon Ngu, the visionary Founder and CEO of Each x Every, stands at the forefront of a revolution in footwear – a revolution that fuses the realms of comfort and style into a seamless, harmonious whole.
As we delve into this exclusive interview, we uncover the profound philosophy and unwavering commitment that fuel Simon’s journey. Each x Every is not merely a brand; it’s a manifesto challenging the norms of an industry that often demands a compromise between fashion and functionality.
Simon’s vision, articulated through the brand’s compelling philosophy, seeks to reshape the narrative of sizing diversity in the luxury and designer segments, where conformity has long overshadowed inclusivity.
With meticulous attention to detail and an acute understanding of the intricate dance between aesthetics and wearability, Simon Ngu has orchestrated a symphony of elegance and comfort in the world of footwear. As the custodian of a brand that champions not only individuality in style but also the fundamental right to perfectly fitting shoes, Simon shares insights into the origins of Each x Every and the challenges and triumphs that have defined its journey…
Each x Every was born out of a desire to seamlessly combine style and comfort. Could you share the defining moment or inspiration that led to the brand’s creation?
During my time as a young lawyer, I observed a curious trend among my female colleagues – a meticulously planned daily ritual of calculated footwear changes. It was not uncommon to witness them walking in the front door with their trainers, swapping to flats within the office, donning pumps for meetings and events, and even stashing ballet pumps in their purses for the commute home.
Their elaborate efforts to coordinate footwear with their outfits and daily activities intrigued me to explore the gap between designer footwear and the practicalities of wearing them.
This intricate dance between the practical demands of a corporate woman’s life and the desire for stylish footwear offered me a unique perspective. It was evident that there was a stark division between fashion and comfort, and lifestyle brands in their approach to comfort and wearability. The consumer was being forced to choose between style and comfort, and I wanted to create a product that could deliver both.
While aesthetics are paramount for a luxury brand, the design and construction techniques often lead to poorly fitting shoes that induce discomfort and pain. Each x Every emerged as a response to this dissonance. We launched the brand with the vision to create elegant and exquisite shoes described as beautiful but also offering perfect fits and exceptional comfort.
Throughout our process, we strive for the wearability of our shoes, incorporating cutting-edge comfort technology without compromising the inherent striking elegance and beauty of our footwear. With Each x Every, our goal is for women to no longer need to choose between fashion and comfort – they can have both.
To deliver on that mission we help women who really value both fashion and comfort to navigate footwear choices with tips and advice on buying to meet their busy lifestyles such as finding comfortable shoes for work and the ultimate comfortable heels for weddings.
The concept of infusing comfort into modern footwear is both groundbreaking and compelling. Could you elaborate on your approach to this challenge and the key principles that have guided your design process?
Achieving optimal comfort begins with one fundamental principle: ensuring the right fit. Unfortunately, the prevailing approach within the fashion footwear industry is to accommodate a single standard width fitting. This means that if your foot deviates slightly from the standard width, compromises to comfort are inevitable. At Each x Every, we embark on a different journey.
Our approach centers on achieving the perfect fit. To achieve this, we offer three distinct fittings, enabling us to cater to a diverse range of foot shapes and sizes. From this foundation, we employ intelligent methods to seamlessly integrate comfort technology into our shoe designs, resulting in footwear that not only looks stunning but is also a dream to wear.
What sets us apart from traditional comfort brands, however, is our ability to achieve fit and wearability without compromising the aesthetic allure of our silhouettes. We rigorously test our designs to ensure that, from a visual standpoint, there is no perceptible distinction between the different widths we offer. To be truly size-inclusive, we believe that our shoes need to look the same no matter the width.
Ultimately, the litmus test for us is simple: every shoe we craft, irrespective of width, must embody timeless beauty. At Each x Every, aesthetics and comfort coexist harmoniously, ensuring that every step you take is a testament to our unwavering commitment to excellence.
The dedication to offering an extensive range of sizes and widths is truly commendable. Could you elaborate on the intricate process involved in accommodating the unique shapes and sizes of individual feet?
The fashion and luxury footwear landscape currently offers shoes in a single-width fitting, often favoring a narrow width, which is generally thought to be more pleasing to the eye. However, this approach fails to cater to the diverse range of foot shapes and sizes that exist, particularly considering that the average British and American woman tends to have a slightly wider foot than her European counterparts. Recognising the pivotal role that fit plays in the overall footwear experience, Each x Every takes a different approach.
In order to deliver multiple width fittings, we needed to create our own fitting system. We started by selecting a standard width fitting that more accurately reflects the average British foot, ensuring a comfortable starting point. From there, we extend our range to include narrower and wider fittings on either side of the standard, meticulously designed to capture the nuances of various foot shapes. This comprehensive spectrum ensures that we are poised to accommodate a significant proportion of the British population.
To validate our sizing precision, we have undertaken an array of tests involving different foot shapes and sizes. This process has enabled us to fine-tune our offerings and ensure that each shoe is designed with thoughtful consideration of individual foot characteristics. Beyond size, we meticulously analyze strap placement, adjustable hole positioning, and other intricacies to facilitate breathability, flexibility, and comfort.
It’s important to note that a foot changes size during the day as it swells as a result of activity and heat. These intelligent design considerations allow our footwear to “grow” with your feet during the day.
For most women, finding the right fit can be confusing and quite often, a lengthy time-consuming process of trial and error. There are however, some really useful tips that no-one ever tells you that you can use to find the right fit so if you do find this challenging we’ve summed them up in our guide to buying shoes for narrow feet and advice on buying shoes for wide feet.
The concept of customization holds a significant place in Each x Every’s offerings. How does this personalization contribute to enhancing the overall comfort and style experience for your valued customers?
In a world where discerning consumers demand exclusivity in their apparel and footwear, Each x Every has redefined personalization on two pivotal fronts. We’re dedicated to ensuring that our customers receive the best shoe-wearing experience possible, and this begins with crafting footwear that fits perfectly with your foot’s unique contours. Unlike conventional luxury brands, our extensive array of sizes and widths ensures a bespoke fit that transcends the ordinary. This personalized foundation sets the stage for unparalleled comfort, addressing the very essence of luxury.
Yet, personalisation goes beyond fit. Our latest collection celebrates the power of individual style transformation. We understand that today’s luxury purchases are driven by the concept of “Cost Per Wear” – a considered calculation of how much wear will we get out of each of our purchases.
This insightful perspective has inspired us to empower our customers with the ability to modify their shoe silhouettes. Take our Sasso sandal, for instance – a single shoe offering up to five distinct styles – thanks to adjustable straps. This innovative approach redefines the equation, giving you more without having to acquire more.
Furthermore, we’ve woven a tapestry of elegance and versatility by introducing the captivating synergy of jewelry and footwear. Now, you can elevate your look by adorning your shoes with exquisite jewelry pieces, turning an elegant daywear shoe into a masterpiece suitable for prestigious events. This fusion encapsulates our unwavering dedication to multifaceted personalization, resonating with your unique preferences and fashion aspirations.
In essence, Each x Every is not just about offering a product – it’s about offering a lifestyle that embraces your individuality, upholds your comfort, and transforms your style. Experience a new dimension of personalisation with us.
Sustainability and Longevity, are crucial factors in today’s fashion industry, how does each address these aspects?
In today’s dynamic fashion landscape, the pursuit of sustainability and longevity resonates deeply with Each x Every’s ethos. While most brands are making commendable strides in developing environmentally friendly materials, we believe it’s equally crucial to address the fundamental issue of overconsumption that plagues the fashion industry.
Our perspective revolves around redefining the relationship between fit and aesthetics. The prevailing market norm of limited sizing options often compels consumers to compromise on comfort for style. This compromise inevitably leads to a shortened lifecycle for shoes, as they languish in storage due to discomfort.
We call these shoes, one-time wears. Our mission is to eliminate this compromise by creating shoes that marry impeccable fit with captivating aesthetics. The result? Footwear that is cherished and worn till its fullest potential, dramatically reducing waste.
Additionally, the allure of fast fashion’s disposable nature poses its own sustainability challenges. Here, versatility emerges as a solution. Each x Every’s commitment to adaptable design empowers consumers to transform their shoes, enhancing wearability and mitigating the urge to accumulate more pairs than they need.
By offering shoes that effortlessly transition between styles, we encourage a conscious and mindful approach to consumption that allows the consumer to feel like they’re not “giving up” on something.
Addressing longevity, we understand the precarious balance between material choices and durability. We prioritize quality by utilizing premium leather and partnering with skilled craftsmen in Italy and Portugal. This deliberate approach ensures that our shoes endure, gracefully transcending fleeting trends and making a lasting impact on both style and the environment.
In essence, Each x Every seeks to revolutionize the very essence of sustainable fashion by marrying comfort, style, and durability. Through thoughtful design and a commitment to fostering enduring relationships with our products, we aspire to shape a future where fashion contributes positively to both individual lives and the planet we call home.
The blend of comfort and style is a unique selling point for Each x Every. Can you share some stories or testimonials from customers who have experienced the brand’s transformative footwear?
One of our earliest customers stumbled upon Each x Every through a simple Google search while in pursuit of the perfect pair of heels for an upcoming wedding. What made her search uniquely difficult was looking for elegantly beautiful shoes in a size 9 wide. The lack of sizing diversity from high street and luxury brands offered slim pickings and, due to her size, she was often left feeling excluded from the fashion industry’s narrative of beauty and style.
In her quest, she discovered the Tie Bluebell Mule from Each x Every, a captivating pair that harmoniously blended sophistication and comfort. This mule became the missing puzzle piece to her wedding guest ensemble, filling a gap that had long evaded her. This experience was a transformative moment for her, as she found herself seamlessly included in the world of fashion choices that was rarely ever inclusive.
This story remains etched in our brand’s journey, reminding us of our mission’s impact. To provide a meticulously crafted shoe that not only reflects timeless elegance but also champions individuality and comfort is a source of immense pride. Our ability to grant her the joy of choice, self-expression, and a beautifully fitting pair of shoes serves as a testament to the transformative power of Each x Every’s footwear.
In the fast-paced and competitive fashion industry, Each x Every distinguishes itself by embracing a mission-driven approach. As a brand owner, I believe it’s my responsibility to offer something the world truly needs, not just another version of a shoe that looks a little different.
Our foundation is built on a commitment to solving real problems. We recognise that a significant portion of the population remains underserved, often excluded by luxury and designer brands due to the size of their feet. This forces customers to make a difficult choice between stylish shoes and their dream footwear, often enduring discomfort and pain because of improper fit.
At Each x Every, we are dedicated to championing size diversity. We firmly believe that whether you have wide feet or narrow feet” should not limit your access to high-quality, beautifully crafted shoes. Crafting footwear that accommodates various foot shapes and sizes is not just a goal; it’s a source of immense satisfaction for us.
“It’s not just women with narrower or wider feet that are marginalised by luxury and designer brands but also those with often hidden foot disabilities or “odd” foot shapes. There is a growing population of women who have bunions, plantar fasciitis, high arches and swollen feet (especially during or after pregnancy) to name a few and who feel excluded from wearing beautiful, glamorous, elegant shoes offered by these exclusive brands.”
From a design perspective, our focus is clear: we aim to provide more people with a luxury experience through exquisite shoes that surpass what the current market offers. Our dedication to addressing this need and our commitment to inclusivity are at the core of our values, guiding us in a competitive industry where staying true to our mission is paramount.
Empowerment is often linked to the shoes we wear. In what ways does Each x Every strive to empower women through its comfortable and stylish offerings?
Empowerment lies at the heart of our mission at Each x Every, and it begins with the profound sensation of wearing shoes you adore. When we talk about shoes, it’s often that initial spark of desire, that visceral feeling upon first seeing them on a store shelf or onscreen. It’s challenging to put into words, but we all recognise that powerful allure.
However, one of the most disheartening experiences is when you finally put on those coveted shoes, and they simply don’t fit or prove to be incredibly uncomfortable. Many times, we’re left disheartened, feeling that even though we adore a brand or a specific shoe style, it just doesn’t work for us. In such cases, we might attempt to push through the initial hesitation and purchase them anyway, hoping they’ll become comfortable over time, but we end up with sore and unhappy feet.
Empowerment, for us, transcends the aesthetics of the shoe; it’s about how you feel when you wear them. If we can be the brand that creates products people fall in love with and feel confident wearing because our shoes seamlessly support their lifestyles, then that encapsulates our holistic definition of empowerment in the realm of footwear.
All too often, we witness beautiful shoes worn briefly, only to be kicked off midway through an event or dinner, and replaced by more comfortable options. While this makes sense from a functional standpoint, it sends a clear message that we adore being seen in certain shoes, but they detract from our overall life experience and what we can comfortably do in those moments. Our goal is to bridge these two narratives and experiences so that what you see and fall in love with aligns seamlessly with your experience of being in those shoes.
For us, true empowerment emerges when you’re not just enamored with the appearance of your shoes but also when they enhance your overall experience and confidence, enabling you to fully embrace life in the shoes you love.
Each x Every has a compelling brand philosophy. What legacy does the brand hope to leave behind, and what do you envision for the future of fashion with a focus on comfort and style co-existing without compromise?
Our brand philosophy revolves around influencing the fashion footwear market to embrace sizing diversity. We believe that we’ll have made significant strides if we can inspire more brands, especially those in the luxury and designer segments, to offer consumers a wider array of sizes and widths. In many countries, including the UK, we meticulously measure children’s feet and produce shoes in different widths to ensure a proper fit. It’s perplexing that this approach stops when we reach adulthood.
Within our vibrant community, we consistently encounter individuals with varying foot sizes and shapes. The limitation of adhering to a single predefined foot shape or width set by a brand is inherently exclusionary. Our goal is to encourage the footwear market to take decisive steps towards providing more sizing options and widths, similar to what the fashion industry has achieved with plus and petite sizes. By doing so, we can offer products that cater not only to our fashion desires but also to our foot health, a crucial aspect that’s frequently overlooked.
It’s essential to recognize the long-term repercussions of wearing ill-fitting shoes or those that cause discomfort. Over time, these choices can lead to severe foot health issues, ranging from bunions to neuroses. Hence, our mission is twofold. Firstly, we advocate for shoe companies to prioritize designing their products with versatility in mind. We firmly believe in breaking free from the unsustainable consumer behavior of purchasing shoes, wearing them only a few times, and then discarding them. While addressing the impact of fast fashion on consumer mentality is crucial, it’s equally important for footwear brands like ours to rethink shoe design, aligning it more closely with our consumers’ diverse needs. This shift is something we aspire to influence and instil in future generations.
Our readers love to travel, what destination is at the top of your bucket list?
I’ve been exceptionally fortunate in my early life to explore some incredible destinations. I’ve backpacked through Southeast Asia and Eastern Europe, split my time between living in Australia and Europe, and experienced awe-inspiring moments, such as reaching the summit of Mount Kilimanjaro and spending three months as a fly fishing guide in Alaska. As a result, I’ve had the opportunity to indulge in numerous outdoor adventures, which truly resonate with my heart and soul.
However, there’s one destination that has remained on my bucket list: Canada. As a true lover of the outdoors, it’s a place that encompasses so many elements I hold dear in my travels. Next stop, Vancouver.
And, stay tuned for exciting updates and happenings. Keep a lookout for us online as we continue to redefine the intersection of comfort and style in the world of fashion.
When it comes to Christmas shopping it can be overwhelming, finding a unique gift for your bestie, girlfriend or mum is not easy. The good news, we have you covered. Here’s our edit of the best gifts for her.
Create a Bespoke Lipstick
Code 8 is a make up range that has been curated with all skin tones in mind. The brand’s Burlington Arcade pop-up includes a Colour ID lab, where you can create your own bespoke lipstick, as well as makeup artist and brow grooming services.
To book an appointment, call the store or email info@codeeight.com
No Bad Hair Days
For super sleek hair this Christmas get the Dyson Airwrap Multi-Styler and Dryer with Presentation Case & attachments.
Astrid & Miyu is synonymous with style and their Gold Heart Pavé Charm Huggies are a must have for any jewellery lover. Wear alone, or stack with other huggies and hoops.
Pamper your skin with the Farmacy Honey Dewy Duo, this gift set features a honey rich duo designed to hydrate the complexion and brighten the delicate eye contour area.
The Smythson romance-inspired Scarlet Red gift box is perfect for the jet setter in your life. It includes a Luggage Tag, Panama Notebook and Correspondence Cards.
Cold water therapy fans will love the LUMI Recovery Pod. With so many wellbeing benefits, it’s easy to assemble and is fully insulated, keeping water at the optimum temperature.
The RMS Clean and Bright Kit is the perfect stocking filler. It includes Liplights Cream Lip Gloss in Crush, Eyelights Cream Eyeshadow in Luster, and Straight Up Volumizing Peptide Mascara in HD Black.
The Soothing Signature Blend Candle from ESPA features mellow Myrrh, heady Rose Geranium, and warm Frankincense. This relaxing candle is crafted from pure essential oils, hand-poured natural wax.
Embark on a journey through the vibrant world of Marqueeta Hughes, a visionary designer whose footsteps resonate with empowerment and authenticity.
In this exclusive interview, we delve into the transformative moments that shaped Marqueeta’s odyssey from overcoming childhood challenges to establishing her own footwear label.
With a passion for fashion, an unwavering commitment to individuality, and a global perspective cultivated in the diverse landscapes of London and Dubai, Marqueeta shares the compelling narrative of her brand, where each step is not just a stride but a declaration of self-affirmation.
Join us as we unravel the layers of inspiration, resilience, and creativity that define Marqueeta Hughes’ extraordinary journey in the world of fashion…
Could you please share the pivotal moments in your life and career that led you to establish your own footwear label?
I have always had a passion for fashion, especially shoes, but my relationship with it was a love-hate one. Growing up, I faced teasing about my feet, leading me to wear shoes that were too small and avoid certain styles and colors.
A crucial moment occurred during my undergraduate years when I couldn’t find a single pair of shoes that made me feel good in a footwear store. It was then that I decided to channel my energy into building my own footwear brand, using every class to hone my skills. Post-graduation, each career move, course, and relocation was a deliberate step towards creating what I envisioned as the Apple of Footwear.
Your educational background includes a Fashion Marketing and Management Degree from the Art Institute of California and an MBA from Hult International Business School in London. How have these experiences shaped your approach to designing and running your own fashion brand?
My undergraduate studies were instrumental in allowing me to explore every facet of the fashion industry, from design to store operations. As I delved deeper into building my business, I felt the need for a solid business foundation, which prompted me to pursue an MBA.
This decision not only provided me with a sense of security but also opened doors for travel, inspiration, and networking. I realized that even major companies grapple with uncertainties, reinforcing my belief in building my brand step by step. My education taught me to begin with a product meeting essential needs – beauty, functionality, and quality.
Marqueeta, your first collection is deeply personal, inspired by your move abroad and the decision to live life authentically. How does this collection reflect your journey, and what message do you hope it conveys to women worldwide?
Considering a career in law over fashion for its perceived respectability, I struggled with the tension between conformity and rebellion. Eventually choosing fashion, I opted for Marketing and Management over Design. When I moved abroad to study and launch my business, I had to trust my instincts and live the life I desired.
My first collection, the “I am Collection,” names each shoe after my favorite affirmations – “I am enough,” “I am confident,” “I am magic,” and “I am unique.” I want women worldwide to embrace these affirmations with every step they take.
Living between London and Dubai must have exposed you to diverse cultural influences. How do these experiences manifest in your designs, and how do you incorporate a global perspective into your brand?
London and Dubai, with their rich cultural influences and striking architecture, inspire subtle design elements and color choices in my work. For instance, I draw inspiration from the lines of buildings and incorporate meaningful colours, such as the green from the Nigerian flag in my upcoming collection, symbolizing wealth. My intentional choice to study in Dubai and London reflects in my brand’s global accessibility – designed anywhere, shipped almost anywhere, and crafted for all women.
Your brand is not just about footwear; it’s a symbol of empowerment for women. Can you elaborate on how you envision your label inspiring women to break free from societal expectations and embrace their individuality?
While still in the building stage, my goal is to create a community of empowered women who feel a sense of strength when they wear my shoes. I am mindful of comfort and functionality in my designs, steering clear of the pain threshold seen in many beautiful yet uncomfortable shoes. My brand aims to adorn women without suggesting they need my products to feel enough. Future plans include offering custom-made designs and accessories, further enhancing individuality.
In a world where fashion often sets rigid standards, your brand stands out for encouraging women to drop societal labels. How do you navigate the balance between staying relevant in the industry while promoting individuality and self-expression?
Extensive market research and conversations with women have revealed that, while many love fashion, they don’t consider themselves fashionistas. To strike a balance, I infuse my minimalist/modern design aesthetic with trending elements, typically expressed through colour.
I avoid mass production, limiting the number of produced pairs, and implement demand-based production. This approach ensures that designs go into production based on pre-orders and customer feedback, preventing decision fatigue and aligning with the ethos of individual expression.
Your love for art, fashion, and travel is evident in your work. How do these passions come together in your designs, and how do they contribute to the overall aesthetic of your brand?
At this point in my life, my brand is all about vibes. I am building it around the lifestyle I love – art, fashion, and travel. These elements manifest in various ways, whether through imagery, fabric choices, or colors. The first collection served as a live test, and the next one will more prominently reflect these passions in the overall aesthetic.
As a female entrepreneur in the fashion industry, what challenges have you faced, and how have these experiences influenced the mission and values of your brand?
The fashion industry can be exclusive, fostering an environment of “you can’t sit with us.” Rejecting this attitude, I prioritize uniqueness and authenticity, taking a different path by avoiding traditional “paying dues” routes.
Bootstrapping and crowdfunding my business, I faced capital challenges, and at times, gender biases led to a lack of initial support. In response, I aim to collaborate and hire women, emphasising inclusivity. My vision includes building a foundation to support women creatives, providing education and resources for aspiring entrepreneurs.
The House of Coco audience comprises trendsetters and fashion enthusiasts. How do you ensure that your designs resonate with your personal journey and also appeal to the tastes of a diverse and discerning audience?
My primary focus is sharing my passion for fashion and shoes. While staying informed about trends and customer preferences, my mission is to express myself authentically. By doing so, I attract those who resonate with my love, passion, and knowledge. Designing shoes is my true calling, and the magnetic pull of my authenticity draws in those who connect with my ministry of expression.
The name “Marqueeta Hughes” carries a strong personal brand. How do you cultivate and maintain authenticity in both your personal and professional life, and how does this authenticity translate into your designs?
Initially, I attempted to separate my personal identity from the brand, using a different name. However, feedback highlighted the uniqueness and sophistication of my own name, akin to iconic brands like Chanel and YSL.
Realising that I am the secret sauce, I embraced authenticity by intertwining my personal and professional identities. People connect with the real me, and messages of relatability keep me going. As a naturally private individual, I’ve learned to share my authentic self in a way that aligns with my well-being.
In the competitive world of fashion, sustainability is gaining importance. How does your brand contribute to sustainable practices, and how do you envision the role of sustainability evolving in the fashion industry?
Sustainability is ingrained in our brand DNA, evident in our small collections and demand-based production. Full traceability of our supply chain ensures transparency in manufacturing. While acknowledging that certain sustainable practices can be costly for a small brand, we plan to invest in recycled materials, trims, and packaging as capital grows. The goal is to align with evolving sustainability standards in the fashion industry.
As a designer who encourages women to embrace their true selves, what role do you see fashion playing in promoting inclusivity and diversity, and how does your brand contribute to this movement?
Fashion’s role in promoting inclusivity and diversity goes beyond token gestures. True progress involves inclusivity and diversity at all levels of influence and opportunity within the industry. My brand contributes by incorporating diversity, equity, and inclusion principles throughout the creative process, hiring practices, messaging, and collaborations. This commitment aims to foster a more inclusive fashion landscape.
Looking ahead, what aspirations do you have for the future of your brand, and how do you hope to continue inspiring women to live boldly and authentically through your designs?
This is just the beginning; I am building the Apple of shoes. Future plans involve physical stores designed as unique experiences, incorporating technology for improved fit and customer experiences. Collaboration with other artists and designers will create a community or tribe, expanding my product offerings into a lifestyle brand.
Above all, I hope to inspire women by showcasing that, despite challenges, pursuing dreams leads to success. My journey from facing obstacles to building a dream brand in Dubai serves as a testament to the power of bold, authentic living.
Our readers love to travel. What destination is at the top of your bucket list?
In the enchanting realm of silk, where threads intertwine with tales of tradition and sustainability, Tianpei emerges as the visionary founder of Soft Strokes Silk. In an exclusive dialogue destined for the pages of House of Coco magazine, Tianpei unveils the rich tapestry of her entrepreneurial journey, intricately woven with a passion for mulberry silk products and an unwavering commitment to sustainability.
Soft Strokes Silk, under Tianpei’s stewardship, is not merely a brand; it is a manifestation of cultural reverence and personal connection. Inspired by the silk that adorned the lives of her ancestors, Tianpei embarked on a mission to share the joys of this luxurious fabric with a broader audience. As the founder and creative force behind Soft Strokes Silk, she delicately crafts a narrative that transcends the mere creation of silk products; it is a celebration of heritage, a homage to Asian culture, and a testament to the enduring allure of silk through generations.
What sets Tianpei and Soft Strokes Silk apart is not just the exquisite quality of their mulberry silk but also their unwavering commitment to sustainability. In a world increasingly conscious of its environmental footprint, Tianpei shares the brand’s journey toward being 100% bio-degradable. Through her insightful responses, she unveils the thoughtfulness embedded in every aspect of Soft Strokes Silk – from the selection of mulberry silk to the conscientious choice of decomposable packaging, creating a brand that not only adorns but also respects the earth it springs from.
Toronto, the chosen home for Soft Strokes Silk, emerges as more than a geographical location. It is a muse that shapes the brand’s identity and design ethos. Tianpei unfolds the city’s pivotal role, not just as a thriving business hub but as a source of inspiration woven into the fabric of each Soft Strokes Silk creation. From the diverse cityscape to the kindness of its inhabitants, Toronto becomes a living palette for the brand’s artistic expression.
Soft Strokes Silk, as hinted by its evocative name, is a testament to craftsmanship and attention to detail. Tianpei walks us through the intricate creative process behind the brand’s silk beddings, accessories, and lingerie, revealing a dedication to quality that echoes through each stitch. The name itself, born from silk scarves featuring Canadian artists’ paintings, speaks to a harmonious blend of strokes – both of the hand and the brush, transcending mere fabric to become wearable art.
Through the lens of this interview, readers are granted a glimpse into Tianpei’s entrepreneurial odyssey. Her reflections on challenges faced, lessons learned, and the rewarding moments paint a portrait of resilience and passion. Soft Strokes Silk is not just a business; it’s a labor of love that has blossomed through dedication, persistence, and a profound connection to the products it offers.
As House of Coco readers embark on this illuminating conversation, they will discover more than a brand; they will encounter a visionary entrepreneur, a custodian of cultural heritage, and a trailblazer in the world of sustainable luxury. Tianpei’s journey unfolds as an inspiration for aspiring entrepreneurs, urging them to pursue their passions with a sustainable heart and an unwavering commitment to the exquisite strokes that define their craft…
Tianpei, can you share the story behind the creation of Soft Strokes Silk and what inspired you to start a business focused on mulberry silk products?
Silk holds a special place in Asian culture and my personal history. Stories of my grandfather seeking Hang Luo silk during difficult times and witnessing the joy my aunties found in silk dresses inspired me to share this fabric’s joy with more people.
Soft Strokes Silk places a strong emphasis on sustainability. Could you tell us more about your commitment to being 100% bio-degradable and how this aligns with your vision for the brand?
Our commitment to sustainability stems from a desire to avoid creating long-lasting waste. We focus on mulberry silk, which returns to the earth naturally. Additionally, we use 100% decomposable mailers and paper envelopes, minimizing extra packaging to align with our dedication to sustainability.
Mulberry silk is known for its luxurious feel. How do you ensure that Soft Strokes Silk products maintain their quality and luxuriousness while also being suitable for everyday life?
To balance silk’s luxurious feel with everyday wear, we design sleek and simple pieces, avoiding excessive decorative elements. We also use silk fabrics with subtle sheen or no sheen at all, such as sueded silk, silk crepe, and silk dupioni, providing a low-key look that’s easy to care for.
Toronto is your chosen location for Soft Strokes Silk. What role does the city play in shaping your brand’s identity, and how does it influence your designs?
Toronto’s diversity and kindness, coupled with its support for businesses, make it an ideal place for Soft Strokes Silk. Our Toronto silk scarf, featuring local symbols and personal memories, reflects the city’s impact on our identity and design choices.
The name “Soft Strokes Silk” suggests a certain level of craftsmanship. Can you walk us through the creative process behind your silk beddings, accessories, and lingerie?
Named after our silk scarves, “Soft Strokes Silk” reflects both the hand-stroking of silk and brush strokes on paintings. Attention to craftsmanship is crucial, and we carefully select suppliers and tailors. Quality is emphasized, ensuring our products meet high standards.
In the world of fashion and lifestyle products, sustainability is becoming increasingly important. What innovative approaches or practices does Soft Strokes Silk use to minimize its environmental impact?
We minimize packaging, using decomposable mailers and reusable materials. Our new advent calendar, for instance, features reusable fabric hangers instead of traditional cardboard, emphasizing sustainability in every aspect.
As the founder, what have been some of the most rewarding moments in your journey with Soft Strokes Silk so far?
Custom orders and seeing real people appreciate our products are rewarding moments. Customization allows customers to choose colors and styles, ensuring they wear our garments for a long time.
Soft Strokes Silk offers a range of products, from beddings to lingerie. How do you see these items enhancing the lives of your customers in different ways?
Our versatile products, with a high return customer rate, cater to various needs. Customers discover the benefits of silk through items like face masks, leading them to explore our broader range, including silk scrunchies, pillowcases, and pajamas.
Mulberry silk has a rich history and reputation. How do you draw inspiration from this heritage while also infusing your unique perspective into Soft Strokes Silk products?
Studying silk’s role in different cultures inspires our designs. We blend historical knowledge with modern technology, exploring unconventional fabrics and techniques, enhancing our approach to design.
Could you share some insights into the challenges you’ve faced in establishing and growing your brand, and how you’ve overcome them?
Despite my background in eCommerce, running Soft Strokes Silk revealed unforeseen challenges. Adapting to the intricacies of entrepreneurship required a learning curve, but overcoming obstacles has been an integral part of our growth.
Many entrepreneurs are passionate about their business’s mission. What personal connection do you have to silk and sustainability that drives your dedication to Soft Strokes Silk?
Silk became a significant part of my life after the age of 25, marking a shift from fast fashion to customized, skin-friendly silk garments. My personal connection to silk’s comfort and appreciation for finer tastes fuels my dedication to Soft Strokes Silk.
Soft Strokes Silk’s products are known for their versatility. How do you envision your brand evolving in the future to continue meeting the needs of your customers?
Our customers’ creative use of our products inspires us to experiment with unconventional silk apparel, like sueded silk hoodies. Silk’s versatility allows us to explore new designs that align with customer preferences and needs.
Sustainability often extends beyond just the product itself. Can you tell us about any eco-friendly practices or initiatives within your production and packaging processes?
We prioritize minimal packaging, avoiding excess waste. Smaller products come in decomposable mailers, and reusable materials are used whenever packaging is necessary. Our focus extends beyond the product to create a more sustainable overall experience.
In the world of fashion and lifestyle brands, staying relevant is key. How does Soft Strokes Silk stay ahead of the curve and maintain its uniqueness in a competitive market?
Our customer-centric approach, offering customization based on customer preferences, and creating unique products like the 32-momme matcha green silk pillowcase set us apart. We prioritize customer desires and consistently innovate to maintain our uniqueness.
Our readers love to travel, what destination is at the top of your bucket list?
I would love to visit Cluj-Napoca in Romania, specifically to see the underground ferris wheel in an old salt mine—an intriguing destination that has captured my curiosity.
Lastly, what advice would you give to aspiring entrepreneurs who are passionate about sustainability and want to make a positive impact through their own businesses, like you have with Soft Strokes Silk?
Choose a product you love and use daily to ensure enjoyment in your work. Working on something you’re passionate about is not only fulfilling but also attracts like-minded individuals. Additionally, staying true to sustainable practices can be both rewarding and enjoyable, akin to playing video games for a gamer.
May this interview spark curiosity, ignite creativity, and kindle a newfound appreciation for the artistry woven into every Soft Strokes Silk creation. As readers delve into the world of this visionary founder, may they carry with them the resonance of silk’s soft strokes—a reminder that, in the hands of a passionate entrepreneur, a thread can weave not just fabrics but a narrative that resonates with the heart and soul of a brand.
Daniele Klien, the visionary force behind the bespoke jewelry brand Anne x Joseph, takes us on a captivating journey of creativity and resilience in the ever-evolving world of luxury craftsmanship.
House of Coco Magazine reconnects with this inspiring entrepreneur, a year after our initial interview, to explore the brand’s transformative growth, philanthropic endeavour’s, and the unique blend of personal and cultural influences that continue to shape Anne X Joseph’s distinctive identity…
Daniele, it’s wonderful to catch up with Anne X Joseph LLC after our last interview. Can you share some highlights of what the brand has been up to since our previous feature?
This past year has been incredibly transformative in so many ways. Mainly, we have collaborated with some incredibly talented Ghanaian artisans on various projects. We have been able to make much more of an impact through our philanthropic efforts due to being physically based in West Africa, and our brand awareness has significantly increased worldwide through wonderful PR partnerships. We’ve also hosted some of the most fun pop-up shops in Covent Garden, London, SoHo, NYC, and Accra, Ghana. There is no feeling more rewarding as a designer who is primarily based online than being able to interact with customers in person and tell the story of each piece.
Anne X Joseph LLC is renowned for its luxe handcrafted accessories. Can you tell us about any new materials, techniques, or design elements that you have incorporated into your bespoke jewelry since our last conversation, showcasing the brand’s evolution?
The beauty of handcrafting 90% of my pieces has always meant that they are never made in bulk. Over the years, I have been able to get a reliable pulse on what my clients gravitate toward. Instead of shifting to trendier pieces, I have honed in on what works best while trying to source even higher quality hardware.
One thing that I have done since we last spoke was to expand into leather goods. As my family and I are still stationed in Ghana on an expat assignment, I wanted to make full use of the incredible raw materials and talent here. I designed two styles of bags I wanted to produce under the Anne X Joseph Umbrella – a bucket bag with an optional crossbody strap, and a clutch with a crossbody strap as well. After months of research, I found a female-owned manufacturer who worked closely with me to bring my dream to fruition. She sourced the local leather and African Kente material of my choice and expertly manufactured the bags of my dreams. In the Summer of 2023, “Yaa by Anne X Joseph” – my leather goods line – was born!
The concept of upcycled designer pieces is fascinating. Since our last interview, have there been any particularly unique or noteworthy upcycled creations that you’d like to share?
Since our last conversation, I have shifted my focus to roughly 80% original Anne X Joseph designs and 20% up cycled designs. What I have begun to notice in that space is that there are a number of companies selling designer-inspired pieces under the guise of being upcycled pieces. In an effort to stay true to my goal of sustainably providing authentic upcycled pieces to my clients, I have become much more intentional and selective in the authenticated pieces I source to make my upcycled designs. This means less quantity but more unique, bespoke creations.
Limited collections in stores can create an exclusive experience for customers. How do you select the specific pieces to be featured in your New York City and London stores, and what kind of response have you received from these physical retail spaces?
In recent months, I ended my retail contracts with the stores in NYC and London, as I realized that it is much more impactful if I can describe and sell my pieces directly. So, I am currently back to selling exclusively online, with various pop-up shops throughout the year. However, I do have pieces in PR showrooms in both NYC and London, and that has been incredibly beneficial for my brand. In the past year, multiple Anne X Joseph pieces have been featured in magazine editorials in Harper’s Bazaar, Elle, Cosmopolitan, L’Officiel, and more. For this, I give all thanks to my amazing PR partnerships.
Handmade items often come with a personal touch. Can you share a story about a particularly meaningful or challenging custom order that you’ve fulfilled since our last conversation, highlighting the brand’s dedication to creating unique pieces for individual clients?
I will say that creating custom, bespoke pieces gives me the most joy. The more intricate the design request, the better. In some instances, the challenge lies in sourcing the materials needed to bring my clients’ visions to fruition. I do manage expectations by being upfront about the turnaround times, but in the end, they always turn out beautifully as we take our time to source just the right materials.
The disclaimer about upcycled pieces clarifies your brand’s stance on authenticity. How do you strike a balance between appreciating classic luxury styles and ensuring that your creations are distinctly unique and respectful of the original brands?
Over the years, I have had a handful of new/potential clients send me images of pieces made by classic luxury brands and asked me to replicate them. I turn down those requests every time. I am not in the business of duplicating another brand’s work, as I would not like for that to be done to my brand down the road. I always stress my appreciation for these luxury design houses, as I own a collection of pieces of my own. The desire to make pieces for my clientele using hardware from a vintage, deconstructed piece, then adding my own designs around it highlights the history behind the upcycled piece being used while incorporating a new design, giving sometimes forgotten pieces a “new life.”
Production and shipping times are crucial for online businesses. Have there been any changes or improvements in your logistics and customer service processes to enhance the overall shopping experience for your clients since our last discussion?
Unfortunately, with most of my clients being based in the US and the UK, I have had to absorb the shipping costs to use a globally respected shipping company, which delivers my pieces in 3-4 days from Ghana to the US/ROW. Production time still takes a few extra days, as I handcraft each piece upon receiving orders. However, the investment in a more efficient shipping service has helped tremendously.
Incorporating vintage hardware implies a connection to the past. How do you see Anne X Joseph LLC’s designs contributing to the sustainability movement in fashion, particularly in the context of upcycling and repurposing materials?
The last three vintage pieces I procured (with certificates of authenticity – which is even more important these days) were from ’70s and early ’80s collections from my all-time favorite design house. With that many years of wear, some of the original owners view these pieces as outdated and may list them in “pre-loved” markets sometimes in a closet cleaning exercise. From my perspective, I see GEMS! I was able to procure a vintage medallion belt made of 12-14 interconnected medallions and two early ’80s charm bracelets, one with connected medallions and the other with a multitude of charms.
The way in which I see my brand contributing to sustainability in fashion is by purchasing these vintage pieces, restoring them (where needed) while maintaining their vintage elements, then using the highest quality gold-filled chains and freshwater pearls to take the medallions and charms apart and turning them into a new, unique piece of their own. The vintage elements are truly given a new life, and the quality of the hardware used to convert them into new pieces should give them a long life, with proper care.
Fashion often reflects cultural and societal shifts. Have there been any societal trends or movements that have influenced your recent designs or the overall direction of Anne X Joseph LLC since our last interview?
In my opinion, there has been a larger shift toward sustainable fashion in the years since I started my brand. I don’t think this should be a trend but a more permanent way of approaching fashion choices. It feels good to see other brands my size moving in this direction, and I don’t plan to shift this core business value anytime soon.
Collaborations can be exciting for both creators and customers. Have there been any recent collaborations or partnerships that have added a new dimension to Anne X Joseph LLC’s offerings, and how have they contributed to the brand’s creative vision?
As I mentioned the last time we caught up, philanthropy plays a major part in what I do in my business and personal life. This past October, for my “Rosa Campaign,” which raises funds to assist with breast cancer awareness and support, I engaged three incredibly talented Ghanaian small businesses – Gracious Style Co, Wolf Couture, and St. Otiko. My Rosa Collection offers pink-themed jewelry and accessories, with 50% of sales being donated.
For this year’s collection, I collaborated with Gracious Style Co to provide pink-themed African batik print scarves; Wolf Couture to provide pink beaded bracelets, which would be incorporated into my gold bracelet stacks, and St. Otiko, who makes stop-quality reusable bags made of leftover fabric. The owner was able to create special edition Anne X Joseph pink ribbon reusable bags, included as a gift with each purchase.
These collaborations were meaningful, as they gave me the opportunity to use my platform to showcase a few women-owned brands that are incredibly talented and put sustainability at the forefront of their product offerings. It was also nice for me to be able to offer something in addition to my jewelry pieces for this important collection.
Bespoke jewelry is deeply personal. Can you share a story about a memorable customer testimonial or a story about how one of your creations had a significant impact on someone’s life, emphasizing the emotional connection your pieces foster?
A friend turned client reached out to me with an idea to create custom earrings for the bridal party in her upcoming wedding. It was such an incredible honor to work with her on this project. Knowing each of her bridesmaids and their personalities, we were able to work on individual pairs of earrings, which they each cherished from the moment they opened them. To be able to play a role in such a significant life event was indescribable.
Limited edition pieces often create a sense of urgency and exclusivity. Have there been any standout limited edition collections or items that were exceptionally well-received by your audience, and what made them particularly special?
My increased interest in focusing on vintage pieces for my repurposed offerings came about two years ago when I purchased a vintage, 1970s medallion bracelet for myself. Upon receiving the bracelet, I realized it was too large for my wrist. In order to size the bracelet to fit my wrist, I removed one of the five medallions. The bracelet became a perfect fit, but I was left with the extra medallion, which I decided to attach to strands of antique gold-plated chains to make a necklace for myself.
Whenever I would wear that “set,” I would always receive compliments and requests to make more. As I refused to part with the remaining medallions on my treasured bracelet to make necklaces for sale, I began the hunt for another of that bracelet.
Earlier this year, I finally found the same bracelet in the pre-loved market. Knowing that it took me a year to find it and the fact that there were only five medallions on the bracelet, I set up my very first limited-edition pre-sale. Within minutes of the announcement and listing, all five were claimed. Here is a photo of the necklace, which I still receive requests for to this day. It is truly a timeless beauty.
Online presence is essential in today’s digital age. How has Anne X Joseph LLC utilized social media and online platforms to engage with customers and showcase your creations, and have there been any innovative digital marketing strategies implemented since our last conversation?
Since our last conversation, I have hired a Marketing Manager, who is incredible. We have streamlined my social media pages to highlight the focal pieces of the brand, magazine editorials, etc., and we have become more consistent about using our newsletter to communicate key updates with our client base.
The concept of imperfections in vintage pieces adds character. How do you communicate the charm of these minor flaws to your customers, ensuring they appreciate the uniqueness and history behind each upcycled creation?
What I’ve found over the years is that my clients who truly appreciate vintage pieces and what they mean understand why there may be minor imperfections, and some come to expect them. I include this verbiage on my website, and in the few cases where a client orders a piece and questions why it is not in pristine condition upon receipt, I use that as a teaching opportunity about vintage pieces. Some clients appreciate learning more about the character of vintage pieces, and others choose to return them because it may not be their style. I am very flexible with my return policies, so while I point out that my website describes what to expect from a truly vintage piece, I do offer leeway with returns and refunds.
Looking towards the future, what can we expect from Anne X Joseph LLC in terms of new collections, initiatives, or expansions? Are there any upcoming projects or developments that you are particularly excited about and believe will shape the brand’s trajectory moving forward?
I would like to refocus my efforts on relaunching my pieces in key retail stores. This will not be a rushed process, as it needs to make smart business sense. That aside, I plan to continue working on expanding my exclusive design offerings at a pace that makes sense for me as the designer and jewelry maker and my clients based on demand.
Our readers love to travel, what destination is at the top of your bucket list?
As our time on the African continent is limited, I would love to visit Kenya while we are here. Cape Town, South Africa is another favorite. I was last there 10 years ago but plan to spend this Christmas there with my husband and children.
What’s your go-to quote when you are lacking motivation?
“But as for you, be strong and do not give up, for your work will be rewarded.”
It’s the most wonderful time of the year! Unfortunately, all the celebrating can add up to a lot of waste. Americans toss nearly 3 billion pounds of trash over the holidays. But it doesn’t have to be this way. With a little forethought and planning, you can reduce your carbon footprint and still enjoy a very merry season. Make this season truly green with the following tips for sustainable holiday practices.
Buy Less
Instantly green up your holidays by taming your shopping list. When it comes to fashion, shop your closet first. You almost certainly have many lovely things in there that you’ve forgotten about.
As for gifts, buying less isn’t meant to be a Scroogeian order. Gift waste is a real problem. Gift returns result in some 5 billion pounds of extra stuff ending up in the landfill each year. Letting gifts gather dust — or worse, throwing them away unused — is not in the spirit of the holidays. Passing along a gift to someone who will actually use and appreciate it is thoughtful, practical, and kind to the planet.
Many of the people you’re buying for might be relieved to shop less as well. Suss out friends and relatives and see if they’re open to a different form of celebration, such as Secret Santa or a pets-only gifts exchange, or maybe kill two birds with one stone by holding a holiday baking session with the whole gang. Create precious memories and delicious homemade gifts in one fell swoop! Yet another option to reduce gift waste is to offer your friends and family experience gifts rather than physical ones. A show, concert or visit to a museum can be much more memorable than another non-recyclable trinket.
Wrapping paper is one of the biggest culprits of holiday waste. It is often not recyclable due to containing metallic elements. But even plain paper wrapping often ends up in the trash, with over 2 million pounds of the stuff finding its way into the landfill each year. An eco-friendlier option is reusable cloth bags. Or get creative and use glossy magazine pages, fabric or other reusables like mason jars or cookie tins. Old-school plain brown paper tied with string and a sprig of greenery is yet another beautiful, seasonal, and sustainable idea.
As for cards, the 1.3 billion greeting cards that go through the mail each year generate a huge amount of carbon emissions. If your holiday card list is full of people you don’t really know anymore, it’s worth taking a hard look at it and sending electronic greetings instead. For physical cards, seek out 100% recycled and 100% recyclable materials.
When it comes to decor, it can be tempting to buy new every year. Resist the urge. Also resist the urge to buy plastic. Instead, use natural decorations, perhaps even clipped from your own back yard. If you do go with artificial, save and reuse next year. Alternatively, you might host a decor swap with friends. At the very least, find a reputable place to recycle unwanted decorations. For example, many hardware stores and grocery stores offer Christmas light recycling at this time of year.
Buy Smarter
You may want a different outfit for every party, but that doesn’t mean the whole thing has to be brand new. Fast fashion is a terribly polluting industry, and Americans throw away over 80 lbs. of clothes every year. Consider renting, shopping consignment, or swapping with friends or family members instead. Also, keep in mind that one quality little black dress is extremely versatile when paired with different accessories like a cute scarf or statement jewelry.
In the gift category, discard the idea that you must buy new, from-the-store presents for everyone on your list. Get creative, literally, and consider handmaking some of your gifts this year. This goes for decorating too. There are tons of tutorials out there for making elegant DIY garlands, wreaths, and table decor, as well as thoughtful, personal gifts.
Next, rather than getting a cut tree, consider a potted one that can be planted in the spring. Or skip the indoor tree altogether and decorate outside with edible ornaments for our feathered friends, giving them the gift of sustenance to last through the winter.
When shopping for anything, always begin with consignment and thrift stores. They are a treasure trove when it comes to scoring holiday-themed decor, clothes, and sometimes even gifts, all at a fraction of the cost of new!
Sustainable consumption is essential for our future. It takes a change in mindset, but once you get into it, doing things the eco-friendly way becomes a fun challenge that the whole family can enjoy!
Author’s Bio: Sue Seabury is passionate about sharing tips on greening up your life. She is a regular contributor to The Pearl Source blog.
As an avid hunter, I understand the importance of proper hunting attire. The right clothing not only keeps you comfortable in the field but also plays a significant role in your safety and success. In this article, we will delve into the world of hunting clothes, exploring everything from the factors to consider when choosing them to the latest trends in the market. So, let’s gear up and embark on this exciting journey!
The importance of proper hunting attire
When it comes to hunting, your clothing can make or break your experience. Proper hunting attire serves multiple purposes, ensuring you blend into your surroundings, stay protected from the elements, and remain comfortable during long hours in the field. It is essential to invest in clothing that not only meets your hunting needs but also enhances your overall performance.
One crucial aspect of hunting attire is camouflage. Camo patterns help you blend into your environment, making it harder for animals to spot you. Different types of camouflage patterns are designed to match specific terrains, such as forests, grasslands, or snowy landscapes. It is crucial to choose the right pattern based on your hunting location to maximize your concealment.
Another vital consideration is the material of the clothing. Hunting clothes should be made from quiet and breathable fabric that allows for freedom of movement while keeping you warm or cool, depending on the weather conditions. Additionally, they should be scent-resistant to minimize any odors that could alert animals to your presence.
Factors to consider when choosing hunting clothes.
Selecting the right hunting clothes can be overwhelming, given the plethora of options available in the market. However, by considering a few essential factors, you can narrow down your choices and find the perfect attire for your needs.
Firstly, consider the climate and terrain of your hunting location. If you are hunting in a colder climate, opt for insulated clothing that provides warmth without adding excessive bulk. On the other hand, if you are hunting in warmer conditions, choose lightweight and breathable clothing that wicks away moisture to keep you dry and comfortable.
Secondly, think about the type of hunting you will be engaging in. Different hunting activities require different clothing. For example, if you are a waterfowl hunter, waterproof and windproof clothing with reinforced seams and cuffs will be beneficial. If you are a big game hunter, clothing with a scent-blocking technology will help you stay undetected by the keen noses of animals.
Lastly, consider the fit and functionality of the clothing. Look for garments that allow for a full range of motion and have ample pockets for storing essential hunting gear. The right fit ensures that the clothing does not restrict your movement and allows for easy layering in varying weather conditions.
Understanding the different types of hunting clothes
Hunting clothes come in various types, each designed to serve a specific purpose. Let’s explore the different categories to help you make an informed decision while shopping for hunting attire.
Base Layers: Base layers are the foundation of your hunting clothing system. They are worn next to the skin and are responsible for regulating body temperature and moisture management. Base layers should be made from moisture-wicking and quick-drying materials to keep you dry and comfortable throughout the day.
Mid Layers: Mid layers provide insulation and warmth in colder conditions. They are designed to trap body heat and prevent it from escaping. Fleece jackets, insulated vests, and softshell jackets are popular choices for mid layers. These garments should be breathable to prevent overheating during periods of physical activity.
Outer Layers: Outer layers are your first line of defense against the elements. They protect you from wind, rain, and snow, while also providing camouflage and durability. Waterproof and windproof jackets, pants, and bibs fall into this category. Choose outer layers that are both functional and comfortable to withstand the challenges of your hunting environment.
Accessories: Hunting accessories such as hats, gloves, gaiters, and facemasks play a crucial role in completing your hunting attire. These accessories provide additional protection from the elements, enhance camouflage, and help you stay concealed and comfortable in the field.
Exploring the latest trends in hunting clothes
The world of hunting clothes is constantly evolving, with manufacturers introducing innovative technologies and designs to enhance the hunting experience. Let’s take a look at some of the latest trends that are making waves in the hunting apparel industry.
Scent Control Technology: Scent control has always been a top priority for hunters, and recent advancements in fabric technology have taken it to the next level. Many hunting clothing brands now incorporate scent-blocking technologies that help neutralize human odors, preventing animals from detecting your presence based on scent alone.
Advanced Camouflage Patterns: Camouflage patterns have come a long way from the traditional designs. Manufacturers are now using cutting-edge technology to create highly realistic and effective camouflage patterns that mimic the natural surroundings. These patterns blend seamlessly into various terrains, ensuring optimal concealment.
Layering Systems: Layering systems have become increasingly popular among hunters. These systems allow you to adapt to changing weather conditions by adding or removing layers as needed. By using different base, mid, and outer layers, you can customize your clothing system to stay comfortable and protected in any environment.
Versatility and Functionality: Hunting clothes are now being designed with versatility and functionality in mind. Many garments feature multiple pockets for storing essential gear, adjustable cuffs, and hems for a customized fit, and removable or zip-off components that allow for easy temperature regulation. This focus on versatility ensures that your hunting clothes can be adapted to various hunting scenarios.
Introducing TideWe hunting clothes brand
When it comes to hunting clothes, one brand that stands out from the crowd is TideWe. TideWe is a leading manufacturer of high-quality hunting apparel, known for its commitment to innovation and customer satisfaction. Let’s take a closer look at what sets TideWe apart from the competition.
TideWe offers a wide range of hunting clothing options, including base layers, mid layers, outer layers, and accessories. Each garment is crafted with precision using advanced materials and technologies to ensure durability, comfort, and performance in the field. Whether you are a seasoned hunter or just starting your hunting journey, TideWe has the perfect attire to meet your needs.
Features and benefits of TideWe hunting clothes.
TideWe hunting clothes are packed with features that make them an excellent choice for hunters of all levels. Here are some of the key features and benefits you can expect from TideWe products:
Scent-Blocking Technology: TideWe incorporates advanced scent-blocking technology into its clothing to minimize human odors and increase your chances of staying undetected by game animals.
Durable and Waterproof: TideWe hunting clothes are built to withstand the rigors of the outdoors. They are made from high-quality materials that are not only waterproof but also resistant to tears and abrasions, ensuring longevity and reliability.
Versatile Layering System: TideWe offers a comprehensive layering system that allows you to customize your clothing based on the weather and hunting conditions. This versatility ensures that you stay comfortable and protected throughout your hunting adventure.
Innovative Camouflage Patterns: TideWe designs its camouflage patterns using advanced technology to provide optimal concealment in various terrains. These patterns blend seamlessly with the environment, giving you a strategic advantage in the field.
Customer reviews and testimonials of TideWe hunting clothes.
Don’t just take my word for it – let’s hear what other hunters have to say about TideWe hunting clothes:
John D. from Montana says, “I’ve been using TideWe hunting clothes for years, and they never disappoint. The quality is top-notch, and the camo patterns are incredibly effective. I’ve had some of my best hunting experiences while wearing TideWe gear.”
Sarah K. from Texas raves, “I recently purchased a set of TideWe hunting clothes, and I couldn’t be happier. They are comfortable, durable, and the scent-blocking technology is a game-changer. I highly recommend TideWe to any serious hunter.”
Where to buy TideWe hunting clothes
If you’re ready to upgrade your hunting attire with TideWe, you can find their products on their official website at TideWe Hunting Clothes. They offer a wide range of options for both men and women, ensuring that everyone can find the perfect fit and style. So, don’t wait any longer – gear up for success with TideWe!
Conclusion: Embrace the latest trends in hunting clothes with TideWe
In conclusion, proper hunting attire is essential for any hunter looking to maximize their success in the field. By considering factors such as climate, terrain, and functionality, you can choose hunting clothes that meet your specific needs. The latest trends in hunting clothes, including scent control technology, advanced camouflage patterns, layering systems, and versatility, are designed to enhance your hunting experience.
When it comes to high-quality hunting attire, TideWe is a brand that stands out. Their commitment to innovation, durability, and customer satisfaction sets them apart from the competition. With a wide range of hunting clothes and accessories, TideWe has everything you need to unleash your inner hunter and take your hunting adventures to the next level.
So, why wait? Visit TideWe today, explore their collection of hunting clothes, and embark on your next hunting expedition with confidence and style!
