Behind the Brand : Klo Beauty

Klō Organic Beauty is a 100% natural skin care company hand crafted in small batches in Western MA. The company is co-owned by sisters, Nicole Anagnos and Megan Berube. Their products are organic, nontoxic, vegan, and certified cruelty-free.

We went behind the brand to find out more…

When did you launch the brand and what was the reason behind it?
We launched in February of 2016. We had been searching for the right skin care products for our skin types and had a difficult time finding an effective product that was also nontoxic and organic. We began learning about skin care and oil cleansing and started making our own. A short time later we realised we had a really great product and decided to share it!

What is your background?
Megan was an advertising account executive and Nicole is a health coach in private practice. Both sisters attended The Institute for Integrative Nutrition and have a deep interest in health and wellness.

How many people are involved in the company and what are their roles?
The company is owned and operated by sisters, Megan and Nicole. They consider their husbands and children to be mandatory volunteer employees.

If you could start over with the business, would you do anything differently?
We would have probably launched earlier!

What is the hardest challenge you have faced since you started the company?
We decided when we started that we would try and do everything ourselves from manufacturing to web design. It’s challenging to get it all done!

Tell us one fact about you that people wouldn’t know?
A little while back we had a well situation that left my family with no clean water for months. After repeated failed attempts to fix it, we eventually had to dig a new well. We “got by” with jugs of water filled up at friends houses, showers at the gym, and brushing our teeth with water bottles. It was tough. Really draining and tough. It happened right around when we were building Klō and conceptualising ideas. It hit me hard that some people live like this all the time. No clean water. No friends with clean water. At that moment Megan and I decided we wanted to give back with every purchase. We found water.org and it was a match made in heaven. Now every purchase someone makes on our website, donates 6 months of safe water to a person in need.

To date, what has been the highlight since launching?
Appearing in Vogue and Glamour and other magazines that we’ve read for years has been a huge highlight. It feels very validating after all of our hard work!

Which city do you feel most at home in, London, Paris or New York?
Honestly we feel most at home in the country! If we see a cow on the side of the road we are happy.

Three beauty products you can’t leave the house without?
We would say lip balm, our homemade deodorant, and of course, our Klō duo.

Style means….?
Feeling comfortable in your clothes. Not feeling like you have to jump on every trend, but instead really embracing what you love.

Statement shoe or statement bag?
We both love a good bag.

If you had to, what piece of clothing from your wardrobe would you wear everyday?
Megan would gladly wear a hoodie every day and Nicole has made it her mission to learn the art of dressing up yoga pants so she can wear them every day.

Best place for a coffee?
Homemade on the front porch on a beautiful summer day.

Most memorable piece of advice given to you?
Don’t ever listen to that voice that tries to creep into your head telling you there are already too many skin care companies out there.

Guilty pleasure?
Reality TV

In future, how do you plan on expanding the company?
We may expand our company with more products in the future, but we strongly believe in the simplicity of our two product system.

Find out more…

Website: https://klobeauty.com

Instagram: Klo_Beauty

Pinterest:  Klo_Beauty

Facebook: KloOrganicBeauty

Klō Organic Beauty is an all-natural skin care company developed and hand crafted in small batches in The Beautiful Berkshires in Western, MA. The company is co-owned by sisters, Nicole Anagnos and Megan Berube. Their products are organic, non-toxic, vegan, and certified cruelty-free by Leaping Bunny. They feature an anti-aging line using the highest quality oils. Their products were nominated for Best in Show at the Indie Beauty Expo in New York City and have been featured in Vogue + Glamour magazine. More information can be found on their website, klobeauty.com

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