Behind the Brand : Future Days

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Future Days is a design studio located in Malmö, started in 2014. The design studio´s main focus is interior design details and furniture in futuristic shapes in paper materials in vibrant colours.

Intrigued? So were we at House of Coco so we spent some time with Kim (above) to find out more about what makes him tick, the future of the brand and what his guilty pleasures are…

When did you launch the brand and what was the reason behind it?

Future Days launched it´s first product in august 2014 and was born out of a fascination for the post modern buildings in my hometown Malmö, Sweden. A creative splash in every way!

Whats your background?

I am a product designer and have worked as a packaging designer for Tetra Pak too. Paper is very close to me and means a lot to me.

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How many people are involved in the company and what are their roles?

Only me so far. Design, marketing and economy.

If you could start over with the business, would you do anything differently?

No way!

What is the hardest challenge you have faced since you started the company?

None really, honestly. It´s been upwards and fast pace since day one actually

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Tell us one fact about you that people wouldn’t know?

I can clap with one hand and have a degree in music production

2015 is here, where do you plan on taking the brand?

I am experimenting with home furniture done in paper related materials, maybe these will turn out as products soon.

To date, what has been the highlight since launching?

I know there is a set of sculptures in my favorite shop World´s End in London, that means a lot to me

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Which city do you feel most at home in, London, Paris or New York?

London is a BIG inspiration for me and will always be. Especially Chelsea with it´s history on Beatle mania, Mary Quant, Oscar Wilde, Twiggy, Hipgnosis, V&A and not the least the World´s End shop. And of course the song Chelsea Girl by RIDE

A beauty product you can’t leave the house without?

Ralph Lauren´s Polo perfume from 1978 on my neck

Style means….?

Everything

Best thing about London to you?

Pet Shop Boys

Statement shoe or statement bag?

My squiggle shoes from Vivienne Westwood are FAB! They don´t go unnoticed if I might say so. I also have a collection of Cazal eyeglasses that I wear and these are true conversation pieces.

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If you had to, what piece of clothing from your wardrobe would you wear everyday?

My ants pants from Henrik Vibskov, easily

Favourite love song?

Let us dance just a little bit more by Secret Service is what being in love is all about to me. And on the flip side I go for Love is… by Troy Tate

Best place for a coffee?

On the go, strolling on the streets of Chelsea, Manhattan with two good friends

Most memorable piece of advice given to you?

“Everything is possible”, it´s true you know

Guilty pleasure?

I watch Miami Vice to an extent that it is really a health issue, I´m obsessed with the set designs, fashion and art of it. I also love Julio Iglesias, that´s ALL guilty pleasure

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If you could spent 24 hours in anywhere in the world, where would it be?

London Town in the 80´s, of course!

In future, how do you plan on expanding the company?

I am very up for collaborations with others, this I think is going to be a leading way

Where can people find out more?

www.futuredays.se and on instagram at _futuredays_

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