Behind the Brand : Aylin White

Aylin White Designs create beautiful bespoke, hand-painted, wedding gowns which truly reflect each bride’s personality and passions in life.

Here, we go behind the brand to find out more…

What is the reason you started your Hand Painted Wedding Gown brand?
Having spent several years living and working in China, I came back home to the UK looking for a new challenge. In China I had been surrounded by beautiful, individually created arts and crafts. In particular the use of hand painting with its uniqueness, gorgeous colours and intricate designs caught my attention. The Chinese love to paint on hats, coats, dresses, shoes etc. as well as on paper, and I couldn’t understand why no-one was hand painting on fabric here. I love things that are unique and handmade and these artistic inspirations have helped to start my hand painted wedding gown business.

What is your background?
My background is in children’s education. Teaching Montessori and the Early Years

Curriculum to children living in the UK and in International schools overseas. I have lived and worked in places across the globe from the USA to Australia. I have always been fascinated by handmade pieces of art and during my travels I have collected many beautiful and interesting objects from local artists.

What is the hardest challenge you have faced since you started the company?
The list is endless. I knew nothing about the business side of things when I started and next to nothing about social media. Everything has been a learning curve, from how to post images on Instagram and write blogs on Facebook, to where to buy fabric paints, have business cards printed and find artists who can paint on fabric…

If you could start over with the business, would you do anything differently?
I would attend some business courses, such as ‘How to start and run your own business’ which would have been very helpful. And I would definitely try to attend as many social media courses as I could, in the initial stages of setting up the business, as these are invaluable for networking and marketing the brand.

Tell us one fact about you that people wouldn’t know?
I’m a trained baby massage teacher.

Which city would you feel most at home in, London, Paris or New York?
London. I used to live in London and always feel excited and light-hearted as I enter the city.

Best thing about London to you?
The history, cultural diversity, and of course, the shopping.

Style means….
Looking your best and being comfortable in whatever you are wearing.

Statement shoe or statement bag?
At a push statement bag, but I prefer statement coat or jacket.

If you had to, what piece of clothing from your wardrobe would you wear every day?
My grey sloppy cashmere cardigan, which is so old it’s got holes in it.

Three beauty products you can’t leave the house without?
Lip slave, lipstick and face powder.

Favourite love song?
Kiss From a Rose by Seal – Is it a love song? No one’s really sure!

Best place for a coffee?
I don’t drink coffee, I’m a tea drinker. If I’m feeling extravagant it’s a pot of Twinings English Breakfast. But I am just as happy with a big mug of black PG Tips.

Most memorable piece of advice given to you?
If you see something you like and you can afford it, then buy it; as you may never see it again.

Advice from my Mother; taken when I was going on my first independent holiday, but where to put everything…

Guilty pleasure?
A packet of salt and vinegar crisps.

If you could spend 24 hours anywhere in the world, where would it be?
Somewhere new – I would love to go to Cuba.

Somewhere I have already been to – a warm sun soaked beach on a Greek Island.

In future, how do you plan on expanding the company?
I’m still in my early days with starting up Aylin White Designs, but I intend to make good use of all the opportunities that come my way to build up a successful business and brand.

Find out more…

Website: www.aylinwhitedesigns.com

Facebook: www.facebook.com/aylinwhitedesigns

Instagram: www.instagram.com/aylinwhitedesigns

Pinterest: www.pinterest.com/aylinwhitedesigns

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