Black Rock Jewel create accessories for men and they’re all about doing so with a little twist. Inspired by all shades of the urban masculinity and diversity, we decided to go behind the brand to find out more.
Here, we chat to Vincent Chaisy, Founder of Black Rock Jewel, to find out more…
When did you launch the brand and what was the reason behind it?
Black Rock Jewel is our new brand that offers a wide range of high-quality, rough style accessories for the urban man.
The history behind the brand and where it all started, is that I lacked some cool jewelry on the market for myself. I wanted to have some really unique jewelry, produced locally in a sustainable way, far away from all the mass produced stuff in the stores – but yet to a good price.
As I couldn´t find it, I gave it a try to craft that kind of rough designed rings and cuffs that I wanted to have for myself. Soon I understood that I was not alone to search for this kind of jewelry designs, as people I met started to buy my accessories directly from my arms and hands! And already within some weeks I had a small production started and the brand was born.
Whats your background?
My passion for fashion and jewellery design was actually not born in any design school. Instead I have a background as chef in top Michelin restaurants in France, Switzerland and Denmark. I would definitely say that working in a 3 star Michelin kitchen probably is the best school for all creative minds! That really gives you an out-of the box perspective of forms and textures, hand made processes, quality aspects, discipline and business mind – and where absolutely every detail has full attention and made with all care you can imagine. Actually, I use a lot of the same processes and materials for the Black Rock Jewel hand-made design process, as I was taught at top Michelin restaurants!
How many people are involved in the company and what are their roles?
Black Rock Jewel has always had – and will always have – a brand identity as local, where every single item is hand made in Copenhagen. The same idea applies to the team around the brand. This is a pure family business, where my wife Hanna and I control all of the core brand activities. Hanna has a background in brands and design and I would say we do more or less everything together.
2017 is here, where do you plan on taking the brand?
Well, in 2017 we are just giving a sneak peak of the brand. Instead, 2018 will be the big launch year for us. We have a number of planned activities for the year, so I can definitely recommend all of our fans to follow us on social media to keep track with the latest updated news there. But in shortly I would say that the background for the existence of Black Rock Jewel is that we for a long time have felt that men’s jewellery has been a blank space on the market. The selection and variety of styles to fit the modern man, has been highly limited. And moreover, to find high-quality men’s jewellery for reasonable prices, that is not mass-produced, is practically impossible. During 2018 that is finally changing, for sure!
To date, what has been the highlight since launching?
Even if we haven’t had the actual official launch yet, we are so incredible happy and proud of the fantastic interest and feedback we had so far. That response has for instance led to that our fans already now can find our jewelry at boutiques such as Madlords, Galeries Lafayette and BHV in Paris, with many more stores to come during next year.
To realize that I wasn´t alone at all, when I was lacking this kind of stuff some year ago and decided to start this journey with Black Rock Jewel – That must me the most highlight thing so far, if I have to name one of all things.
Find out more…
www.blackrockjewel.com // Instagram / Facebook: @blackrockjewel